How To Sell Online: Products, Websites, and More

How To Sell Online: Products, Websites, and More

So you want to know how to sell online, but you’re not sure what you want to sell, who you want to sell to, and which platform to do it with. This guide is here to help. Practically anyone can start selling online — from established businesses looking to expand their sales on the internet to brand new entrepreneurs who want to easily market and sell a new product. Even if you never considered running a dropshipping website or retail store, you might be surprised at how easy it is to get started in the field. Read on to learn more about how to sell online. 

How To Sell Online

Running an online store is one of the most accessible ways to make money online. An online store can be run in your spare time. Why? There are plenty of apps, tools, and platforms out there to help you run an online selling business efficiently. We’ll outline some of those options in this article, and show you the steps you need to take when learning how to sell online, whether you are aiming to sell products or websites online.

How To Sell Products Online

Want to sell products on your very own online e-commerce store? You don’t need any particular experience, and you may be surprised to learn that you already have enough startup money in your bank account to begin a fruitful online selling journey. All you have to do is follow these steps for inspiration and create the online business of your dreams.

1. Decide Which Products You Want To Sell

Before you sell online, you have to determine exactly what you plan on selling. If you already have a product or set of products in mind, do some research and find out what similar products are already out there, how they are priced, and who tends to purchase them. This will give you a good idea of who you want to sell to, and how to price your items to maintain a decent profit margin. 

If you are still unsure of what you want to sell, browse some other e-commerce websites for inspiration. You can start by looking at Exchange Marketplace. As a website selling platform, Exchange Marketplace categorizes e-commerce website listings by industry, business type, location, and size, so finding inspiration for a website similar to the one you have in mind is easy. You might even find a website that you want to purchase and get started selling with right away.

2. Create a Brand and Pick a Domain

After you decide on which products to sell, it’s time to brand your website and choose a domain name. Creating your brand could be as simple as picking out a color scheme and brand name, then uploading a logo for your online store. Try to choose something that will grab customers’ attention. You will also need to create a domain name for your e-commerce store, so select one that is easy to remember, and coincides with the brand name you created.

For example, REVIVE Project, an online store specializing in phone-charging accessories, can be found at the domain “” The branding on the website includes a logo, a set of fonts font, and an attractive black and gold color scheme to match the products.

revive project branding

3. Choose a Shipping Method

Now that your website is all set up for online sales, you’ll need to decide how the transactions will be carried out when customers purchase items. The most appropriate and efficient shipping method depends on the nature of your e-commerce business. 

Dropshipping is a highly efficient way to deliver products to your customers quickly while managing excess inventory issues. In a dropshipping model, products are shipped from various points depending on your customers’ locations. A third-party supplier fulfills orders for you, cutting your inventory costs, saving you time, and making sure your customers receive your products as quickly as possible. Dropshipping also allows you to expand your customer base around the globe while keeping shipping time low.

T-shirts, hats, and other basic clothing items or products like posters and wall art could do well with a print-on-demand shipping model, in which merchandise is only printed and shipped as-needed when customers make a purchase. Similarly to dropshipping, print-on-demand, small business owners are able to keep profit margins high by eliminating the issues associated with excess inventory.

For example, Li0nsfield is an online shop for sale on Exchange Marketplace with a print-on-demand business model. Customers select leggings from the website, and then the leggings are printed and shipped to them.

print on demand shipping method

While dropshipping and print-on-demand models are useful for certain types of online businesses, they might not work as well for others. If your products are handmade in small batches or using special materials, you may have to compromise some convenience in order to maintain product quality.

4. Promote Your Online Business

Simply setting up your online store is not enough if you want to maximize sales. You’ll also need to promote your business. Luckily, there are quite a few free online marketing options you can try before resorting to paid advertisements. 

Start by creating social media accounts associated with your business. Make sure the accounts include links that can bring customers back to the online shop, and give them a good idea of your brand and the type of products you sell. Social media is also a good way to assess your customer base and engage with influencers.

Doggy Treat Box is an e-commerce business that does a good job of using social media to promote its products and engage with its audience. The company has 200,000 followers across Facebook, Instagram, Twitter, and Pinterest. Doggy Treat Box does a good job of engaging with canine influencers, sharing photos of them enjoying the contents of its subscription deliveries.

doggie treat box instagram promotion

5. Make Your First Sale

Your online shop is all set up and ready to go — all you need is an interested customer to make the first purchase in your store. It might take a few transactions to get in the swing of things, but you’ll be selling online in no time. Don’t be afraid to make tweaks to your website, products, or business model along the way in order to ensure high profit margins, low shipping times, and satisfied customers.

How to Sell Websites Online

Maybe you’re already a pro when it comes to launching e-commerce stores. If that’s the case, you could start making money doing website flipping. Follow these steps if it’s not products but websites that you want to sell. There could be buyers interested in what your shop has to offer, with fresh small business ideas of how to sell online using a business you have already established.

1. Choose a Platform

The first step in selling websites online is choosing a platform on which to do so. If your website is a Shopify store, you’ll definitely want to list it on Exchange Marketplace. The platform integrates with Shopify to make listing and selling a piece of cake. It ensures that plenty of potential buyers can see what your site has to offer with verified sales data from Shopify to back it up.

2. Determine Website Value

Once you have decided on a platform on which to sell your website online, you should determine your website value. This will allow you to sell your website at a fair price, one that ensures you receive enough money for the work you have put into it, but also not a price so high that you don’t attract any interested buyers.

Start by determining a few pieces of data about your website. You will want to assess how much website traffic you get, the monthly revenue your shop generates, profit margins from your online sales, and any other assets included in the sale of your website. The assets could be your excess inventory, social media profiles associated with your account, or a mailing list that the buyer could use to reach out to your customers. This data and the value of these assets contribute to the listing price. 

3. Create a Listing

Name a price and then flesh out your website listing with details about your business. It’s helpful for buyers to be able to read the listing and get a good idea of what kind of business you are selling, and whether or not they are equipped to run it themselves. In the Exchange Marketplace, sellers have an opportunity to detail the skills buyers will need to run the business, and tips on how to grow it. Make sure to tell the story of how your business got started, include sales data, and create a detailed profile to pique buyers’ interest.

For example, the listing for Lux Lumens provides plenty of details, including how many hours per week it will take the buyer to run the business and a note that the buyer must engage with Chinese-speaking suppliers to stock certain items. The seller also included details on expenses involved in running and promoting the store.

online selling expenses

4. Sell and Transfer Your Website

After an interested buyer reaches out to either make an offer or pay the listing price of your website, it’s time to make a sale. Accept the offer and safely transfer your website over to its new owner securely on Exchange Marketplace. Don’t forget to include inventory and social media accounts in the transfer. Congratulations, you’ve just sold your website!

Where to Sell Online

Creating a Shopify store or listing a website on Exchange Marketplace are easy ways to sell online, however, they may not be the most practical solution for all sellers. If your product doesn’t fit the mold for selling on Shopify, or you simply want to unload a few gently used items without establishing a whole online store for them, other online sales platforms might be worth checking out. 


Shopify is a platform that makes e-commerce retail easy for anyone who wants to open their very own online shop. Look no further if an e-commerce business is your goal. The platform also includes thousands of apps that’ll allow you to modify or enhance your website in any way. You’ll find free tools, such as Hatchful, Oberlo, Burst, and more to allow you to build and grow your own website, so you can sell online and succeed as an entrepreneur. 

Exchange Marketplace

If websites are what you want to sell, take a look at the steps outlined above on how to sell a website on Exchange Marketplace. You may be surprised at how quickly and easily you can flip a domain. Exchange also sends out weekly email with the best listings of the week in case you’re looking to buy a pre-built website to help you jumpstart your online selling journey. 

exchange marketplace listings

App Store or Google Play Store

If you are an app developer, you can sell your work online through Apple’s App Store or Google’s Google Play Store, or both. It’s also possible to offer your app for free on these platforms and profit off of in-app purchases.


Whether it’s some surplus compost, the couch that’s been in your garage for years, your DVD collection, or even a used car, you can probably sell it on Craigslist. Craigslist is a great platform for one-off online sellers.

Facebook Marketplace

While it serves a similar purpose to Craigslist, Facebook Marketplace is a little bit safer because you can verify the identity of buyers and sellers by looking at their profiles. Also, unlike with Craigslist, there is an algorithm that shows buyers items they are more likely to be interested in.

facebook marketplace


Hard-to-find, collectible items and parts can be successfully listed and sold with the help of eBay. Many items are listed auction-style, meaning that buyers can bid on items or accept the buy-it-now price from the seller.


Musical instruments and audio equipment buyers and sellers go to Reverb to find good deals on used items. Both individuals and businesses can use the platform. 



Sifting through thrift store racks can be a tedious way to find vintage clothes — that's why many sellers find success selling vintage clothes online using Depop. Even if you just have a few items in your closet you’re looking to sell, Depop is a good option to make a few bucks off of them.

It’s Time to Sell Online

Selling online can be as simple or as involved as you want it to be. Make sure you choose the right platform to suit your needs as a seller and to get the attention of interested buyers. Mind your profit margins and consider your shipping and marketing options. You now have all the information you need to get started, so go ahead, set up your online shop, and you’ll be making your first sale in no time!