Your ecommerce store’s mobile website design has a lot of competition these days. It wasn’t too long ago that merely having your website optimized for mobile was enough to wow customers and make you stand out from the crowd. Now, you have to pay close attention to how your website looks on mobile because chances are, your mobile website is where most of your customers will be browsing and making purchases. In this blog, we’ll show you some mobile website examples, then list a few mobile website templates you can use to generate your own mobile website design in no time.
Mobile Website Design Examples
The best mobile website designs encourage and inspire customers to make purchases and explore the website. Even though mobile websites are displayed on small screens, there is plenty of room for you to get creative with them. You might want to incorporate a map to help customers locate your business. If you have an e-commerce website with many categories, you could organize them on your mobile website to make it easy for customers to browse the products they are looking for without having to click around too much.
As you will see after taking a look at the examples below, mobile website designs can take all kinds of different forms depending on your type of business and how you would like your customers to use the website. Check them out and learn all about what you can do with your mobile website design.
Chewy is set up to be a one-stop-shop for all of its customers’ pet supply needs, which means the company’s mobile website has to list thousands of products and organize them in such a way that they can be easily navigated to. As a customer, whether you’re looking for food for your cat, toys for your dog, or medicine for your bearded dragon, it’s important that you’re able to find it on the Chewy mobile website without too much trouble.
Before customers scroll down to see the broad categories represented on the Chewy mobile website, the first thing they see is a carousel displaying the current promotions that Chewy is running. If something catches their eye, they can click on it and are then shown the relevant products. Otherwise, they can use one of the pet categories or the search bar at the top to find the products they need.
If customers choose one of the pet categories, they are then shown sub-categories relevant to each type of pet. This is a good way to casually browse Chewy’s product listings from the mobile website. When you view a product page on the Chewy mobile website, you can see suggestions for similar products, and add them to your cart if you want to.
While Chewy’s mobile website design doesn’t add any features that the desktop browser version of the e-commerce shop doesn’t have, it repurposes the information found there so it can be easily accessed by customers on the go.
Mobile website design plays an important role in customer experience when it comes to ordering food online. Smaller restaurants might use a service like Grubhub, DoorDash, or Google’s online ordering app, which work well and are all optimized for mobile ordering. Large chain restaurant companies, however, often have their own mobile website or app that customers can order from. Sweetgreen is a restaurant franchise that has both.
On the Sweetgreen homepage, customers are greeted with a friendly message in the headline: “Let’s get cooking.” From there, they can use the search bar below to look for the nearest Sweetgreen location and choose either pickup or delivery for their order. As you can see in the photo above, Sweetgreen has integrated Google Maps into its website, which allows them to show customers a visual representation of the franchise locations closest to them.
After a customer selects a location and chooses either pickup or delivery, they can choose which items they would like to order. Sweetgreen offers salads and bowls, which are customizable, and also offers a create-your-own option. Each ingredient available is represented on the mobile website with its name and a photo, so customers know exactly what they’re getting. On the top of the menu screen, customers can also see a running total of the cost of the item, as well as the number of calories in it.
Customers can continue to customize their order and add items to their bag. When they are finished, they can see an itemized summary of their order by clicking on the bag icon on the top right corner of their screen. Then, they can place their order by clicking on the checkout button below.
3. Space Oddities
Mobile websites aren’t just for large companies — small businesses can utilize them as well. Mobile website designs can be easily made using Shopify themes. Space Oddities, a small business that sells trinkets, candles, books, and other assorted items, has a mobile website that customers can use to make purchases from home or on the go.
On the mobile homepage, you see a photo of the shop’s physical storefront, along with a welcome message. Click on the hamburger menu button (the three lines at the top right corner of the screen) and you will see categories of products to browse and purchase. Select one, and scroll through the items, each with an image and price below.
While it is fun to scroll through a mobile website and feel as if you are shopping in a physical store, sometimes it’s easier to sort through items so the ones within your price range are at the top of the list. It’s easy to do this on the Space Oddities mobile website using the sorting function. When customers click on the “Sort” button, a wheel pops up on the bottom of their screen, from which they can select the order of products on the page. The “Filter” button also allows them to narrow down the categories and discover different types of products.
Once a customer adds the items they would like to purchase to their cart, they can see the items and total price by clicking on the bag icon. From the same screen, they can edit their cart to remove or change the number of items. When they are ready to check out, they can scroll to the bottom and choose a method of payment. Through this Shopify-run mobile website, they have several options including PayPal and Apple Pay.
4. Southwest Airlines
While it is certainly convenient to be able to purchase plane tickets from a mobile device, it is especially helpful to be able to check in to a flight from your phone. Using the Southwest Airlines mobile website, customers can do both. The mobile website design the company uses makes the process quick and easy.
If you’re a Southwest Airlines customer visiting the mobile website, the first thing you see is a carousel of promotional offers. Above it is a banner that you can click on to see travel updates, which is useful for customers who are not sure about travel requirements and procedures. Below is a menu that lists common activities — flight booking, check-in, and status updates, special offers, and access to your flights and the Southwest rewards program are all accessible from buttons on the home screen.
Browsing available flights is as easy as clicking the “book a flight” button and filling out the criteria on the booking screen. Add “to” and “from” locations, dates, and the number of passengers who will be traveling, then click on “Find flights.” If you find one that meets your requirements, you can book it from your mobile device.
Mobile Website Templates
Your customers expect to be able to do everything they can do on a desktop website from their mobile devices, so in order to maximize your sales, you should offer them both options. It’s easy to do when you use a template. Choose a responsive Shopify Theme to help you design your e-commerce store, and you will automatically have an optimized mobile website design as well. The theme will adapt to whichever type of desktop or mobile screen your customer is using. The following Shopify Themes work as e-commerce mobile website builders. Take a look and see if one of them would work well for your business.
This mobile website template adds a pop of color to your e-commerce shop. You can organize your merchandise in several different ways, giving your customers plenty of opportunities to explore and find new items. The first thing customers see in an e-commerce store with this mobile website design is your brand logo, and then a menu that you can customize. In the example below, you can see that the menu drops down to reveal subcategories as well. You can show off a featured product, like the watch shown below, and also create different categories to be displayed further down on the page.
If you want your business’ mobile website design to be geared towards images, you should check out the Empire Shopify theme. It enables you to grab your customers’ attention with bold designs that include large images and calls to action, like the “Shop New Arrivals” button shown in the example below. You can also see the way that product pages look using the Empire mobile template. You have the ability to show off multiple images of your products, as well as discount the prices. Showing your customers how much they are saving on a product could help convince them to make a purchase — which they can do with ease from their mobile device.
Some e-commerce shops like to let their products speak for themselves, but if your marketing strategy is more content-heavy and focused on storytelling, then you will definitely want to check out the Story theme when choosing how to design your e-commerce mobile website. This theme will allow you to pack in several different types of content and tell your company’s story to your customers without overwhelming them with too much information at once. As they scroll through your mobile website, they will see multimedia content that you have arranged, along with products they can click on and purchase. In the example below, customers can either read the backstory of the business, watch a video about it, or purchase wine.
The Parallax Shopify Theme can help make your mobile website more exciting to scroll through. The mobile website design includes a parallax animation effect, allowing you to include images that appear to be set behind other content like menus and product pages. To add another layer, you can also use a pop-up window like the one shown below to notify your customers of pertinent information, a special offer, or anything else.
In the example below, the Parallax theme is being used for an online grocery and meal ordering service. With just a scroll down the mobile website, customers can see a list of food items with images and descriptions, as well as customer testimonials and other content. The Parallax effect is used to show off on-brand images that help contribute to the mobile website’s aesthetic. The colors in the pasta dishes match the yellow and red napkins in the background image, tying the content together.
Mobile website designs aren’t the future of e-commerce anymore — they are the present! As you read in this article, you can do everything on a mobile website that you can do on a desktop, whether that’s purchasing cat toys, ordering lunch, or booking a flight. If you are a business owner and you don’t have a website that is optimized for mobile, try out a Shopify Theme. You will most likely find that it’s easy to design a great looking mobile website, as shown in the examples above.