11 Business Valuation Methods To Use In 2020

11 Business Valuation Methods To Use In 2020

Valuation methods are a set of tools that help you understand how much your entire business is worth. Depending on the size of your business, be it an established company, a small business, or a startup, there are a variety of valuation methods to match the scale of your enterprise. Although getting a complete idea of your business valuation can seem daunting, it doesn’t need to be. Read on to learn what the best valuation methods are for your business, and how you might apply them.

What Is A Business Valuation?

A business valuation looks at every area of your company and assesses its individual and collective value. Such areas include:

  • Revenue
  • Projected earnings
  • Inventory
  • Equipment
  • Liquid assets
  • Share price
  • Occasionally, intangible assets such as brand recognition and customer retention rates

business valuation

Why Do You Need A Business Valuation?

A business valuation takes place for a variety of reasons. Some of the more common factors include: If you are looking to sell your business, or merge with, or acquire another company. Here, you need to ascertain that you are selling your business for a price reflective of its current value.

Business valuation methods might also be used as a means of attracting new investors, business financing options, or calculating fair partner ownership percentages. Alternatively, if you are a buyer looking to purchase a business, you want to be sure that the right valuation methods have been used to assess a prospective company fairly.

To get an idea of how different valuation methods work, we’ll look at how they are applied to enterprises of various sizes. From large to small, we’ll begin with company valuation methods, working our way through to medium-sized business, small business, and finishing with startup valuation methods. Then, we’ll round up the article by looking at a series of inventory valuation methods that are applicable regardless of company size.

business merger

Company valuation methods

An established large-sized enterprise can utilize a variety of company valuation methods. Two popular approaches, however, are the asset-based valuation method and the capitalization of earnings valuation method. Let’s explore these further:

The asset-based valuation method

This valuation method takes into account the company’s total net asset value and equates that with its overall worth. Dependent on whether the company is going to continue or cease operations after its appraisal, there are two different asset-based valuation methods to consider:

  1. The going concern

This approach is for companies who are going to continue their operations, and thus keep all of their assets after the valuation process. The going concern assesses a company’s total net asset value and subtracts its total liabilities to get a comprehensive current total equity figure. This figure is also sometimes referred to as a company’s ‘book value.’ Book value is an advantageous approach for any company that doesn’t have a lot of profit, but that owns many valuable assets.

  1. Liquidation value

This company valuation method is appropriate for any company that will cease operations by selling all of its assets after the appraisal. Its value is based on the net amount of money that would be amassed if the company was liquidated and all of the assets were sold. However, it is essential to note that the value of the assets is likely to be considerably lower than the market price as they will be sold having already been used.

An asset-based method of valuation is only suitable for larger businesses or companies which have amassed significant assets. For sole proprietors, this approach is more complicated because all business assets exist in their name, making separating the personal from the business assets more challenging.

valuation methods

Capitalization of earnings valuation method

The capitalization of earnings valuation method looks at a company’s past earnings (cash flow and ROI) record of predicting its future earnings. It adjusts and normalizes its recent earnings for any unusual expenses, multiplies it by a capitalization factor, and determines a predicted future cash flow. This method is particularly suited to established companies as they have a sizeable amount of past earning data, making it easier to forecast future earnings. 

Medium-sized business valuation methods

The following valuation methods may also be applied to larger companies. Still, they’re especially useful for medium-sized businesses that may not have as many assets or as much data from which to draw financial forecasts:

Market value valuation method

The market value valuation method appraises the value of other similar businesses on the market and looks at how much they sold for. This method can give you a clearer idea of how much your business will be worth.

However, this approach only works if there are enough similar businesses in the market to compare yourself to. If comparable competition is scarce, consider using this approach as a solid basis for getting a basic estimate for what your business could be worth, before applying a range of different valuation methods to get a clearer idea.

ROI-based (return on investment) valuation method

This approach values your business in accordance with the potential ROI it could generate for a prospective investor. To get your ROI figure, you divide the portion of the company that you’re selling by the percentage that the investor wants to buy. To keep investors happy with this valuation approach, you also need to be able to tell them how long you expect it to be until they can receive a return on their investment.

Both the market value and the ROI-based valuation methods are inherently subjective and rely on the market, which is in a constant state of flux. If you decide to opt for either of these approaches, do so in combination with at least one other method, preferably a more objective one to give yourself a more substantial sense of your business’ value.

roi based valuation method

Small business valuation methods

As they often lack a substantial net asset value, and may not be as profitable as more established businesses, it’s trickier to value small businesses—but not impossible. Frequently, the value of a small business may be dependent on how much a buyer is willing to pay for it, and what’s driving them to do so in the first place. 

Yet, what they lack in tangible current worth, they can often make up for in terms of future profitability. Let’s look at two small business valuation methods that cater to this phenomenon.

The entry cost valuation method

This valuation approach takes into account all of the costs of setting up a similar small business to the one being valued to get an idea of its net worth. Such factors to be considered would include:

  • Purchasing all the required assets
  • Costs associated with developing the products and services
  • Recruiting and training employees
  • Establishing a customer base
  • Building a reputation
  • Purchasing any necessary licenses 

Once added up, all of these components create a reliable estimate for the small business valuation.

entry cost valuation method

The multiple earnings method

This method uses a formula to ascertain the value of a business. The formula is as follows: Business’ net profit x the multiple of its sector = the valuation figure. Accountants will usually supply you with a multiple that’s relevant for your business by your industry and the size of your enterprise. The higher the multiple you are provided, the greater the value of your business. 

Several factors can increase your business’ multiple, in ascending order, they include:

  • If the company does not depend on a single owner to operate
  • If it boasts a unique means of operating which distinguishes it from the competition
  • If it can bring multiple new products to market
  • If it can forge new distribution channels
  • If it can create a strong brand
  • If it is scalable and the business can be rolled out nationally or internationally

Startup valuation methods

Many entrepreneurs struggle when they have to value their startup to prospective investors, especially if they lack stable revenues, earnings, or cash flow. There are, however, two solutions to valuing a startup beyond financial factors. These startup valuation methods include the discounted cash flow (DCF) method and the customer-based valuation method:

The discounted cash flow (DCF) valuation method

This approach uses a startup’s forecasted cash flow, which has been adjusted to reflect its current value. To reach this figure, however, a meticulous methodology is required. Here’s how to implement this startup valuation method:

  1. Estimate the total market and potential growth for the startup’s product or service
  2. Predict what the market share acquisition may look like over time
  3. Identify the startup’s fixed and variable costs and forecast its future working capital and expenditures.
  4. Arrive at a discounted cash flow figure

It’s important to note that, as most startups fail, a discount rate will need to be applied to these forecasts to accommodate for the risk inherent in them. The discount rate can be determined by assessing at which stage of its lifecycle the startup is in currently.

Customer-based corporate valuation method

This novel valuation method is one that’s particularly beneficial for startups because it uses customer acquisition and retention rates as the basis of valuation. By using specific, predictive software, startups can see how well they are acquiring, retaining, and monetizing their existing customers. 

This valuation method can either be used on its own, or it can be combined with a more traditional valuation method as it helps give startups a more accurate picture of their current overall value, especially if profitability is scarce at present.

Inventory valuation methods

Regardless of the size of your business, these three inventory valuation methods can prove useful in establishing how much you’ve spent on acquiring and storing your supplies, as well as helping you to work out the value of your cost of goods sold (COGS). However, it is important to note that while the inventory value impacts your balance sheet, your COGS value impacts your profit and loss statement. 

1. First-in-first-out (FIFO)

The FIFO valuation method assumes that the first products to enter your inventory will also be the first ones to be sold. While this doesn’t have to happen literally, this approach imagines that this is the way the business has operated. Each time a new item enters the inventory, it must be noted, along with its cost, and placed in the selling queue. When a product is sold, the price must be recorded. Once you have a buying and a selling price for each item of stock, you can work out the FIFO inventory valuation method.

Here’s an example of how to do it:

  • Imagine that in August, you order 20 t-shirts for $5 each
  • In September, you order 30 t-shirts for $10 each
  • If you sell 30 t-shirts at the end of September, according to FIFO, you need to calculate your inventory costs systematically
  • So, working chronologically, from those 30 t-shirts you sold, the first 20 came from the $5 T-shirts bought in August, and the next ten came from the $10 T-shirts bought in September
  • Consequently, the cost of goods sold according to FIFO would be $200 ($100 + $100)
inventory valuation methods

    2. Last-in-first-out (LIFO)

    The LIFO approach is the opposite of the FIFO method. Here, you base the value of your inventory on the idea that the last items to enter your inventory will be the first ones you sell. You can use LIFO as a way of reducing taxable income and is only accepted as an inventory valuation method in the US under the GAAP rules.

    Using the same figures from the example above, here’s how LIFO looks in action:

    • If you sell 30 T-shirts at the end of September, then according to LIFO, you need to calculate your inventory costs from the most recent product to enter your inventory.
    • So, from those 30 T-shirts, all 30 would come from the order you made in September of 30 T-shirts costing $10 each. 
    • So, your cost of goods sold, according to LIFO, would be $300.

    3. Weighted Average Cost (WAC or AVCO)

    In contrast to FIFO and LIFO, the WAV inventory valuation method uses an overall average for both the buying and selling price to arrive at the inventory’s value. This valuation method works according to the following:

    • Work out the average buying price for your inventory items. This means looking at the total amount of money you paid for your inventory items over the year and dividing it by the total annual number of items in your inventory.
    • Work out the average selling price by dividing the total revenue for the year by the number of sales that were made.

    However, the WAC valuation method doesn’t accommodate for significant price fluctuations within the inventory stock or if a new product enters the inventory. 

    Valuation Methods Summary  

    No matter whether your business is large or small, a startup, or an established company, there are a host of valuation methods that you can use to get an informed picture of your enterprises’ worth:

    • For the larger companies, we considered the asset-based valuation method and the capitalization of earnings method.
    • For the medium-sized businesses, we looked at the market value valuation method and the ROI-based valuation method.
    • For smaller businesses, the entry cost valuation method and the multiple earnings method were discussed.
    • For startups, we examined the discounted flow valuation method and the customer-based valuation method.
    • For all businesses, large or small, we provided three different inventory valuation methods to help you get a better grasp of your overall inventory costs and the cost of goods sold.

    Is there a valuation method you find helpful that isn’t included in this article? Let us know in the comments below!

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