In the world of SEO, website traffic is currency. The more traffic your website achieves, the more valuable your website becomes. Thus, growing your company. You want your website to get as much traffic as possible, but are you doing everything you can to maximize the number of eyes on your content? Trick question — there’s always something you can do to improve your traffic numbers. Increasing website traffic, especially if you’re starting from scratch, is a tall order. It requires an understanding of strategies in SEO, social media, and advertising. It also requires patience — everyone wants to know how to get traffic to your website fast, but the truth is that building traffic using SEO tactics takes time. That said, the quickest way to increase website traffic is to start right away, and continually optimize your website. If you’re not sure where to start, try the website traffic ideas on this list. You’ll see positive results before you know it.
14 Ways to Increase Website Traffic
1. Create more content
This website traffic method might seem obvious, but the more content your website has, the more potential for traffic. If your business is an e-commerce store, your main focus is selling products, and you probably don’t think blogging has anything to do with that. However, creating a blog on your website is a great way to create more content, engage a wider audience, increase website traffic, and, later, increase sales.
2. Update your content
Creating a blog or other content on your website is not a set it and forget it endeavor. Keeping your content updated is just as important as creating the content in the first place. Give your content a fresh face by adding elements like photos and videos, writing better headlines, and changing time-sensitive content with more current information. All of these strategies are ways to add more value to your content and are part of updating your on-page SEO. The bottom line is that fresh stuff will rank better, and content freshness is a process of continually improving upon and adding to your existing content. Better SEO means more website traffic.
3. Create different types of content
It’s time to get creative about the type of content you produce on your website. Have you considered different ways to incorporate photos, videos, infographics, downloadable content, or free interactive tools to your website? If not, you’re missing out on website traffic. New types of content add value to your website, and if you can give your visitors something they value, they’re more likely to click on your content. Depending on your industry, certain types of content are more worthwhile. For example, dropshipping businesses need to know how much website traffic they’ll need to earn X amount of money in Y amount of time, so dropshipping app Oberlo created an interactive dropshipping traffic calculator to help them out. Check out what types of content your competitors are making moves in, and think of ways you can create even more inventive content.
4. Increase page loading speed
Imagine putting hours of work into a beautiful, high-resolution infographic, gif, or another exciting new element of your website, only to see the page flop when you analyze the traffic data. Before you start wondering what else could’ve gone wrong, try opening the page and time how long it takes the content to load. If it’s too long, you could be losing traffic due to viewers getting frustrated with the loading times and bouncing off your site. Ensure that every page of your website — especially the high-traffic pages — has a quick page loading speed.
5. Optimize for mobile
While most website design templates already do this as a built-in feature, some websites are still not optimized for mobile. If your website is one of those, consider migrating your content to a platform that makes it easy to view your web pages on a desktop as well as a phone or tablet. Any type of website can benefit from mobile optimization. The simple math is that if people can view your website on more devices, you’ll get more website traffic. This is especially important for e-commerce businesses, whose customers sometimes shop primarily on mobile.
6. Share on social media
Sharing your website on social media is one of the easiest and most straightforward ways to increase website traffic. If your company or business doesn’t already have its own social media accounts, start by looking at where most of your customers and website visitors are already and create an account for your business on those platforms. It won’t do you much good to create a Snapchat account when the people who already engage with your website are all on LinkedIn. From there, you can share your content on those platforms to get the word out, start conversations, and ultimately increase your website traffic.
7. Share on Q&A websites
While there is some crossover between Q&A websites like Reddit, Quora and other social media websites, when it comes to sharing content to increase website traffic, the strategy is a little different. On social media, you can create your own social strategy to engage with a broad audience. On a Q&A website, you can use your content to answer peoples’ questions. Respond to posts on these sites with a brief answer and a link to your website where they can learn more. If you can show that your content can help people find the answer to their questions, they’ll keep returning for more, generating more traffic for your website.
8. Create or update your Google My Business listing
This website traffic strategy is another no-brainer. Create a free Google My Business listing if you haven’t already, and if you have, double-check to make sure the information you’ve listed is still up to date. Google My Business is like an internet phone book. By listing your business, you make sure that when people search for businesses like yours on Google, they’ll see your website in the results, along with accurate information about how to contact you as well as a link to your website. If you neglect to list your business, you’re missing out on those website visitors.
9. Buy website traffic
While you can’t simply buy more traffic for your website, if you have a budget for it, you can certainly invest in paid advertising. Advertising on social media can help you reach a wider audience than you would by simply sharing your website from your business accounts, but make sure, again, to choose the correct platforms. In addition to social media advertising, you could also try paid search advertising. Even if you continually update and optimize your content with the best SEO strategy, paid search advertising is the easiest (albeit most expensive) way to shoot your content to the top of search engine results pages.
10. Build a keyword strategy
When you created your website, did you have a keyword strategy for SEO in mind? If not, it’s time to take a look at what keywords you’re ranking for, and which ones you’d like to target.
Targeting long-tail keywords could be an easy way to get traffic to your website fast. Use an SEO tool to find long-tail keywords you can easily rank for and map out what you would like your website’s content to look like. Another popular keyword strategy is the topic clusters and pillar pages approach. Using this strategy, you’ll create several different pages related to each other that can all link back to the main pillar page. However, be careful — part of a keyword strategy is being able to interlink your content while ensuring that your content isn’t cannibalistic, that is, ensuring none of the pages on your website are competing with each other on search engine results pages.
11. Do backlink outreach
While interlinking your website's pages will help your SEO, getting backlinks on external sites is even more useful for increasing website traffic. Backlink outreach is an SEO strategy sure to give your content a boost in search engine results pages to give you more traffic for your website. It can be as simple as finding other websites or blogs that cover similar topics and asking them to put a link to your site on their website. While this website traffic strategy can be tedious, using an SEO tool to help you find other websites to ask for links can help make it quicker and easier.
12. Write guest blogs
Writing guest blogs is another way to build backlinks and boost your website’s SEO, but this website traffic strategy has another purpose as well: recognition. If you put your brand name out there and show you have expertise in a particular area (most likely in your area of business), your business will receive positive publicity and drive more people to visit your website. Guest blogs can also be a fun way to network with other websites or companies, especially if you can allow them to write a guest blog post for your own website in return. Be sure to share the guest posts you write (and the ones others write for you) on social media, so they get extra website traffic. This also applies to other guest appearances, like Instagram takeovers or being a guest on podcasts. You can think of these strategies as free publicity or a win-win for you and your collaborator.
13. Do email marketing
If your business isn’t doing email marketing, you’re missing out on a whole lot of website traffic. Gathering email addresses, creating mailing lists, and sending out good-looking emails may sound daunting at first, but do a quick search, and you’ll find that there are plenty of marketing tools out there to help do the job. There are many different ways that email marketing can help your company or business. You can use it to notify your customers about new offers, discounts, or products, or even create a weekly newsletter that provides subscribers with updates on your business complete with links to new content on your website. If your emails are well-written, persuasive, and contain calls-to-action directing subscribers back to your website, you’ll be able to increase your website traffic with this strategy significantly.
14. Analyze your website traffic data
If you’re already trying every strategy on this list and you’re still not getting the kind of website traffic you need, then it’s probably time to go a little bit deeper and analyze your website traffic data. Your data can show you what’s working and what isn’t. Find out which pages on your website are achieving the highest traffic numbers, then take a look at what went right. Did you structure your content and headers a certain way? What type of keywords did you target? Did you include any other valuable assets on the page that are attracting more clicks? Data analytics can be eye-opening when it comes to figuring out the best way to get more website traffic. If you’re out of ideas, you can always go back to the data.
You don’t have to be an SEO or data analytics expert to increase website traffic in 2021. There are plenty of easy strategies like the ones outlined in this article that could help you max out your website’s traffic potential. Before you go and pay for an outside consultant to tell you what you need to do, try some of these tactics. Most of the items on this list don’t involve any money or expertise, just a bit of observation and continual adjustment. Try adding a blog or finally making the jump to a mobile-friendly platform. Take the initiative to build an email list and start a newsletter. Dust off your social media accounts and start sharing your content. Ask your customers what they’d like to see from your website. If you listen and give them something valuable, you’re sure to see an increase in website traffic.