- Avg. Revenue /month$13,798USD
- Avg. Sessions /month14,724
- Avg. Profit /month$1,520USD
About the Store...
This dropshipping store started trading just over one year ago. It has successfully sold a number of items in the technology and stationary niches to over 6000 customers.
For obvious reasons, I would rather not link my URL directly here as many have tried to see what my products are in the past with no actual interest in purchasing the store. I understand this is troublesome to the buyer, so i will try to explain my situation in this listing as best I can. But first, here are some figures to give you an idea of what the store is all about:
The AOV of the store is £26 with an average of £12 profit on each order.
The customer base is made up mainly of people in the United Kingdom. I would say these customers are looking for functional and/or creative products. The return customer rate is 4% (but potential for much more as you will see below).
I valued the store at the price I have on the 24 x average monthly profit method. I have also factored in some other things that majorly increase the value of this business:
The link with my supplier in China is excellent. He only ships and sells quality products. His delivery of the product is excellent and on-time. I have never had a problem with him. He’s a great guy and has agreed to carry over goodwill from our current relationship over to a new owner. He has also introduced me to other winning products in the past and is able to source and sell most products on aliexpress at a cheaper price. Therefore if you find a winning product, it is likely that he will be able to provide your product at a better value.
The facebook pixel is highly seasoned in the niche that this store falls into.
There is an existing store that has had a lot of effort put into. It looks professional and attracts custom.
The facebook page followers stands around 12,000. Eyeballs are everything in today’s society.
It’s making money. Many people try this and fail. The products are there and the potential is to increase the profits are there for the right buyer.
As a note, I wanted to explain the dip in the income that you can see on the revenue graph. The adverts were turned-off by myself when I hit the £85,000 pre-VAT threshold. I then started a UK business and resumed trading. Since then I have spent a fraction of the money I was spending on advertising as I pursued different job opportunities. The revenue is again rising now though!
How this can be improved...
I see two major areas for improvement in the store:
The good news is that the ad groups are there. They perform well for me. However, scaling using facebook advertising is not my forte and when I do, it hasn’t always worked for me. Someone with knowledge and capital to invest in advertising could grow the profits substantially. If scaling is something you are adept in, this is a great investment for you.
As with the ad groups, the facebook pages have solid foundations to be built on. The pages have followers and are attracting customers. However, I have not tried different copy in the ads. I have not split tested. I haven’t really done much testing at all across the whole operation. That’s why the same is to be said of the actual store. I have not optimized much at all. In my opinion, the store looks very good, but with a moderate amount of work testing and optimizing on both the actual ad copy and store listings, great improvement is to be seen.
Other areas for improvement are upsells and emails. I have tried some upsells, but not enough. This is an area for potential growth as are mailing and abandoned carts emails. I don’t use an app for either of these. I have never sent an email showing new products to historical customers and I have randomly sent some abandoned cart emails. Maybe to around 15% of the abandoned cart customers. This is another area where someone with the knowhow can improve the profits.
You may ask: Well, why don’t you learn these things yourself and profit from them? Read below.
About me and why I’m selling...
I’m Zac, from London, England. I started the store on my travels around Asia. It has done me well and more than easily financed my time out there. I have never really invested a huge amount of time into the store - only around 20 hours a week and this is dropping as time goes on, but I have been happy with the return I have seen. However, I feel as though I have lost interest in pursuing this business further and have interests elsewhere. I would like to sell, ideally, to raise funds to study and take on a career in coding. I believe the buyer of this store can take it from its modest profits to something much grander.
There is far, far greater value in this store than is currently being realised. As I have stated above, if someone was to take this on and have greater time investment, motivation, knowledge and experienced, there is huge potential to make this something much more serious.
If there is anything you would like to know then please don’t hesitate to ask me. I am open and willing to discuss what you need to know if you are interested in purchasing this business. I hate to say this, but please don’t express a genuine interest in store unless you have a genuine interest! I have had too many people wasting my time.
This store is a great long term investment. The profits are consistent with ad spend and there are many strategies that could be implemented to further improve profits. The facebook pixel is very well seasoned and I have a number of successful lookalike groups.
Future owners could improve the business in a number of ways. I haven't really tried many upsells and I have not implemented an emailing strategy at all. If the ad spend was scaled correctly I believe daily profits could be increased dramatically. See the discription for more detail.
I have put a reasonable amount of work into getting the store started and finding products, but as time goes on I am putting less effort in. Again, see the description for more detail.
Traffic and Performance
- Avg. Revenue /month$13,798USDVerified
- Avg. Sessions /month14,724Verified
- Avg. Profit /month$1,520USD
- Profit Margin40%
- Avg. Sales /month400
- Shopify plan
- Physical inventory
- Logo and branding assets
- Personal support after sale
- Product photos
- Mailing list
- Social MediaTotal followers13,000subscribers
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- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team