- Avg. revenue /month$666
- Avg. sessions /month2,680
- Avg. profit /month$450
- Inventory value$15,000
Why this business was started
The camouflage industry in America is significant. Millions of hunters spend millions of dollars every year on camouflage products from names such as Realtree, Mossy Oak and Sitka. There has been an explosion of the number and variety of camouflage companies, driven by both an increase in demand from hunters and technology reducing barriers to entry.
As hunters have filled their closets with camouflage clothes, there has been another trend of critical note, an increased focus on hunter safety and state regulations of wearing orange while hunting.
In most states, a hunter wears camouflage worth hundreds of dollars but then be required to cover it all with a “hunter orange vest”.
In contrast to a hunter’s expensive camouflage, a solid orange vest does little to help them blend in. Even though deer cannot see the orange (they are color blind), the lack of pattern makes hunters easier to be spotted by deer. Clearly, this is less than ideal. There is a market gap for a product that would satisfy state orange requirements, yet still maintain effective camouflage against deer.
At the other extreme of camouflage, bowhunters and turkey hunters wear “ghillie” suits. Most states do not require bowhunters and turkey hunters to wear orange, their form of hunting requires them to get within yards of their target. As orange requirements are also usually relaxed during these seasons, the frequent camo of choice is a ghillie suit made up of hundreds of leaves attached to a base suit or jacket that completely breaks up the wearer's outline. These hunters wear this kind of suit for the same reason military snipers do, it offers the absolute best form of camouflage there is.
There does not currently exist a garment that combines the best form of camouflage - 3D, with any kind of orange pattern - to meet state regulations. In January 2017, See3D developed and filed a provisional patent for a suit that does exactly that. It meets the contradictory requirements of safety and invisibility.
The reason of selling this business
No longer have time necessary to properly grow the business and would like to offer it as a solid foundation to buyer interested in the hunting industry.
What's involved in running this business
Very little. Half of orders are from Amazon FBA. Half are through Shopify and easily filled. Semi-annual supplier order. Currently little marketing has been done, this is area for significant growth.
Traffic and Performance
- Avg. revenue /month$666Verified
- Avg. sessions /month2,680Verified
- Avg. profit /month$450
- Inventory value$15,000
- Profit Margin70%
- Avg. sales /month10
- Shopify plan
- Inventory warehouse
Logo and branding assetsLogos and branding image files will be transferred via google drive on purchase and sale agreement
Personal support after saleMarketing assistance and recommendations for improving revenue and profits. Inventory ordering guidance (3 months)
Product photosProduct photo image files will be transferred via google drive on purchase and sale agreement
SuppliersSupplier information will be provided on purchase
How to grow this business
We have launched the first of an extended line of products that fulfills a currently unmet need among hunters. These lines can be highly targeted to specific customers/states.
Our marketing plan seeks to leverage the brand recognition of current market leaders (camouflage patterns) through low cost licensing.
Our direct ecommerce sales model will increase profitability and increase competitive advantage through search engine dominance.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.