- Avg. revenue /month$83,698
- Avg. sessions /month73,468
- Avg. profit /month$27,000
- Inventory value$10,000
Business Story
Why this business was started
I've been working in the dropshipping business for quite some time. This is one of my other successful store. I try every niche and beauty niche is one that works the best.
The reason of selling this business
I decided to sell my business because I have move onto local brand. I run an apparel brand with my family and I want to focus on developping it worlwide. We are expanding very fast, we currently have more than 25 stores in Europe and my goal is to expand it to the whole world. Therefore, I decided to sell this store because I didn't have the time to take care of it anymore. If I didn't have my family business, I would have scaled to others countries and develop plenty more of canals to advertise and become a huge brand.
What's involved in running this business
How do I generate traffic : Mainly through social ads (Facebook, Pinterest, Snapchat) Orders are fulfilled by an agent in China with the stock already in their warehouse. To attain repeat customers we use Klaviyo and send newletters + already configured automation. We also try to add products in this niche very often.
Also we need to pay the suppliers, restocking the products with the supplier. Email marketing to increase ROI. Knowledge in ads is appreciated but not necessary. Support is already run by 2 Virtual assistants.
Traffic and Performance
- Avg. revenue /month$83,698
Verified
- Avg. sessions /month73,468
Verified
- Avg. profit /month$27,000
- Inventory value$10,000
- Profit Margin23%
- Avg. sales /month3,000
Expenses
- Shopify plan
- $299/month
- Inventory warehouse
- $0/month
- Employees
- $800/month
- Domain
- $29/year
- Various apps
- $299/month
- Facebook & Pinterest, very variable
- $5,000/month
Sale Includes
Physical inventory
Logo and branding assets
We will transfer all the logos, packaging design, and all images to the new owner by WetransferPersonal support after sale
We will provide guidance on what development could be made to increase sales. We will offer email and Skype support (mainly by chat but if needed by Zoom) for the transition. We will help the new owner with some guidance about the future acquisition of new customers and sales for 1 month.Domain
Product photos
We will transfer all pictures to the new owner by WeTransferSocial media
Suppliers
We will give direct contact of factory that are customizing our products and our agent if needed.Mailing List
22,000subscribers
Seller‘s Advice
How to grow this business
How I would grow the store over the next five years :
- Reach out to more countries, 90+ % of our sales has been from the UK alone. That means that there is a huge potential over the world.
- Influencer marketing : we haven't even started to touch at influencer marketing, which works really well with this niche.
- Others ads platform, we used Facebook and started Pinterest just recently. While we did have good results with Facebook Ads, we targeted mostly UK. The possibilities are huge, in addition, there is also Snapchat Ads & Pinterest Ads that should be developped.
Finally for organic growth, Google & Google Ads are perfect. Here are some of the keywords traffic : how to whiten teeth 40.5K how to get white teeth 18.1K how to make your teeth white 14.8K how to whiten teeth 40.5K how to make your teeth white 14.8K how to whiten teeth naturally 6.6K
Skills to have
Skills required to run a store : marketing skills, knowing how to make ads, contact content creators, assemble videos to make advertisements.
Knowledge in social advertising is greatly required, like Facebook ads, snapchat ads, pinterest ads, influencer marketing.
Knowledge in knowing how to write newsletters is great but it can be outsourced.
We outsource most of our work : ads, facebook, pinterest, video creation, image correction, product description, support.
Most of our works is outsourced, therefore what you need to do is just operate the website just like a orchaestra chef. You can always do it yourself if you prefer to save up on fees but we usually prefer to work with professionals to have better results.
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