All prices in USD
  • Avg. revenue /month
    $3,773
  • Avg. sessions /month2,222
  • Avg. profit /month
    $2,073

Business Story

Why this business was started

I saw this idea from another company that was doing the same thing. My order experience from them was so bad and their website was a mess. I thought of recreating the idea and selling it myself so I purchased a few kits, painted them and created my own product images and videos etc. The website is really clean and simple and we have had great feedback from it.

The reason of selling this business

I would like to pursue other avenues by creating my own branded underwear company. We need capital to invest in inventory etc. As said above, we will still be operating our ETSY shop.

What's involved in running this business

Processing orders, keeping up with marketing, responding to customer orders. I spend about 1-2 hours a day running it. Over the busy season 5-6 hours a day to manage emails, orders etc.

This business was founded: over 2 years ago
Time to run this business: approximately 15 hours per week

Traffic and Performance

  • Avg. revenue /month
    $3,773
    Verified
  • Avg. sessions /month2,222Verified
  • Avg. profit /month
    $2,073
  • Profit Margin42%
  • Avg. sales /month144
Other details about profit: We sell on ETSY too as mentioned previously and did $120K sales for FY2020. This is proof that this store could reach great potential with the right marketing team behind it. We will possibly look into changing our ETSY store name so the new owner can adopt this brand on ETSY, but the ETSY store will NOT be sold with this purchase.
Total revenue
  • $116,957
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 68,895Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $14
      /year
    • Marketing app, order tracking
      $53
      /month
    • Facebook, Google
      $416
      /month
    • CGS Averaged
      $2,346
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Included with the store.
    • Personal support after sale

      Will support all sales we made under our ownership for the lifetime of the company. I am more than happy to stay on for 2-3 months for questions etc to help you get set up for success!
    • Domain

    • Product photos

      Included with the store.
    • Social media

      Total followers500subscribers
    • Suppliers

      We have a great relationship with suppliers who are friendly and knowledgeable.
    • Mailing List

      Not Included

    Seller‘s Advice

    How to grow this business

    I would focus a lot on Marketing, someone needs to have some knowledge of marketing this product be it Amazon, influencers etc. There is ALOT of potential to build it on Amazon which would be included in the sale.

    An app built for the store where users can download and interact would also be a great way to capture audiences and get repeat sales.

    To be honest, we have not spent a great deal developing our store since we had so much success on ETSY alone, we did not have time to . The sale volume you see over November/December was all Passive with no ads! We are assuming it was bleed over sales from ETSY or word of mouth.

    Social Media is also bare! We have only 400-500 followers on Facebook, hardly post etc. This is just to show that you can grow that avenue and really boost sales. We also have done 0 Email advertising.

    Skills to have

    Marketing, excel and attention to customer care. Someone with great customer service skills is key to driving the success of the business . It is really important for someone to be customer orientated, we follow the philosophy of Amazon Customer care, if customers are not happy, they are refunded or sent replacement sets , we never argue over refunds etc.

    Share

    JT
    Jason T.Current store owner
    I started this idea in November 2019 as I wanted to enter the Pet Niche. I got some great success selling over Etsy and Shopify and would like to sell the Shopify section of it. We did over $120K sales on ETSY alone over 2020, I would be glad to share screenshots. The ETSY store will NOT be included with this purchase but we are open to perhaps changing the shop name so that the new owner can branch into ETSY too.

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