All prices in USD
  • Avg. revenue /month
    $3,308
  • Avg. sessions /month5,111
  • Avg. profit /month
    $500

Business Story

Why this business was started

My partner and I started the business at the start of the COVID pandamic. We both had reduced working hours, due to the economic impact and we wanted to start a side business to make up the loss in wages. We both had a passion for home decor products but we wanted a business with limited upfront capital.. hence our lovely home decor dropshipping business was born!

The reason of selling this business

We have decided to sell as we want to pursue our home renovation business and we're now back at work with full time hours.

What's involved in running this business

We fell in love with the simplicity of running a dropshipping business.

Our main priority when running this business was marketing our brand and products, and ensuring as much traffic and conversions as possible. Our main marketing was via Facebook and email.

On top of running the marketing day to day, we also had to fulfil customer orders which we did via our sourcing agent in China. Our agent would access our Shopify store and process the orders for us each day and ensure each customer had their item shipped efficiently with updated tracking information.

The agent had no contact with our customers and we were always the face of the business so we would deal with any customer service or support queries. It is a super efficient way to free up time by using a great agent to fulfill/ship our customer orders for us. We then had time to concentrate on marketing and growing our revenue!

This business was founded: 7 months ago
Time to run this business: approximately 12 hours per week

Traffic and Performance

  • Avg. revenue /month
    $3,308
    Verified
  • Avg. sessions /month5,111Verified
  • Avg. profit /month
    $500
  • Profit Margin16%
  • Avg. sales /month165
Other details about profit: The margin is taking into account the upfront marketing costs it took to start priming our facebook pixel and testing profitable products which decreases the percentage slightly. The average monthly revenue for July & August is $8,748
Total revenue
  • $23,153
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 35,781Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Domain
      $15
      /year
    • Email marketing and Shopify Apps
      $50
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      We can provide this via email and package file
    • Personal support after sale

      Not Included
    • Domain

    • Product photos

      We can provide this via email and package file
    • Social media

      Total followers1,736subscribers
    • Suppliers

      Currently using a sourcing agent in China to get faster shipping and cheaper product prices. Happy to connect and ensure this relationship continues.
    • Mailing List

      845subscribers

    Seller‘s Advice

    How to grow this business

    The business is primed to be taken to the next level. We've only scratched the surface in getting the brand/business exposure, so there's a number of opportunities to grow!

    • We have only advertised on Facebook using static stock images of the products. We've received great results so far using this, however significant conversion and profit margins can be increased using professional product images
    • Capitalise on video advertising to improve ROI
    • Tap into relevant influencers to build the brand and revenue
    • Scale internationally, as we have only advertised in Australia predominantly and haven't touched massive overseas markets such as USA, UK and CA
    • Increase the product catalogue to increase average order value and appeal to a wider market. This will open up more revenue opportunities
    • Bring inventory in-house to speed up shipping times and increase conversion rates
    • Capitalise on the growing email list and regularly use email marketing for free revenue
    • Tap into marketing on Pinterest as this is a rather uncluttered environment that will provide more efficient CPM's and is very relevant for this niche as people seek for inspiration in their home

    Skills to have

    We were new to dropshipping and running an e-commerce store so you can certainly learn the skills required to run this business if you don't have them already!

    The first skill we learned and that was important was sourcing and researching products within our Niche. We used Youtube and Google trends to find out what products were working within our niche and sourced them accordingly.

    The other skill we learned and is certainly important for driving revenue, was Facebook ads manager. This seemed like a daunting task but we got the hang of it easily and again researched techniques and tutorials via youtube to improve within this area! We definitely recommend looking into different marketing channels and mastering these to drive the business forward.

    We believe there's amazing growth to be had by marketing on Pinterest within this niche :)

    The final element where knowledge/skill would be important is customer service. You'll receive a number of customer queries throughout the week so you'll need to ensure you have a customer focus and knowledge to ensure you're satisfying the customer and helping them with any queries they might have. If this isn't your strongest skill then that's not a worry as there's plenty of Virtual Assistants who can help you with this task and skill!

    Overall we learnt all of our skills throughout our journey and has been an amazing experience learning how to run a business which we can apply to our next challenges!!

    ST
    Simon T.Current store owner
    I work full time for an advertising publisher, based in Brisbane Queensland. My partner and I have a passion for home renovation and home decor products and one day want to do it for a living!

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