All prices in USD
  • Avg. revenue /month
    $11,533
  • Avg. sessions /month11,218
  • Avg. profit /month
    $240

Business Story

Why this business was started

This business started at the end of 2019 as a common dropshipping store. There were many difficulties at that time, especially regarding COVID and the disruption of the Chinese logistic supply chain. We started it because we saw an opportunity to provide customers with affordable protection for their Apple devices, especially the Apple Watch since there was not a store heavily advertising similar products on social media.

The reason of selling this business

Since the beginning of this year I've been struggling to focus on this particular business and keep its growth the way I believe it deserves. Selling it is not an easy decision, since it was my first successful store, bringing in consistently sales every single day from 2019 till this day. I see great potential in this niche and particularly in this store, but I have other projects in mind, and I don't have enough time to focus on all of them. There was a decline in ads' performance since the beginning of this year and we've been fighting to revert that, but without much success. Please note that this store currently IS NOT bringing in profits, because of the recent decline in ads performance. If you buy it, you will have to work on its paid acquisition channels (Facebook ads or other marketing channels) to fix that. Despite the decrease in sales volume, I don't believe it's a market-related problem, just a lack of focus from myself in this particular business.

What's involved in running this business

Customer service (we have a very talented person for that, but we would need to verify if she will be interested in keep working under the new management), running ads on FB and Google as well, ordering inventory from our supplier to our 3PL warehouse and fulfilling orders that don't have stocked products directly with our DS agents in China. Those are the bare minimum requirements to keep the store running. If you wish, you can also invest more time in social media, email marketing (we have an email list) and other aspects of the business.

This business was founded: over 2 years ago
Time to run this business: approximately 14 hours per week

Traffic and Performance

  • Avg. revenue /month
    $11,533
    Verified
  • Avg. sessions /month11,218Verified
  • Avg. profit /month
    $240
  • Profit Margin2%
  • Avg. sales /month490
Other details about profit: This store is currently not making profits or just breaking even, since the beginning of the year, because the ROAS has been very low on the channels we were using (mainly FB ads). The 2% profit margins informed is the overall profits for the entire period, since it was open.
Total revenue
  • $380,583
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 370,196Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Employees
      $200
      /month
    • Domain
      $14
      /year
    • Shopify Apps
      $250
      /month
    • Facebook and Google ads
      $10,500
      /month
    • Klaviyo
      $100
      /month
    • Bookkeeping, tax report and legal costs
      $390
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      9 Current Logo files (PSD and Png versions, black and white versions), square social media profile image (Jpg 570x570), and 3 brand fonts (OTF). Old logo versions files included as well. About 20 stock images in high resolution (4000 pixels+ jpg) bought on depositphotos that we used in one or more of our campaigns. All ad creatives made for social media campaigns. For video ad creatives, about 130 video files in square and stories sizes, including UGC bought on Billo, self made video ads and ads bought on third party services like Fiverr. For image ads about 230 creatives, including stories and square sizes. Not all files mentioned are unique, some are different variations of the same ad with slightly different elements. All files are available in Google Drive.
    • Personal support after sale

      I will be available to answer any questions you may have related to running the business for 30 days after the purchase, by email or whatsapp. As my schedule is very busy I can't guarantee an instant reply, but I will do my best to always get back to you as soon as possible (same day) and I will try to be as helpful as possible during those 30 days if you ever need me.
    • Domain

    • Product photos

      We do have some self-made photos of our main product, taken in a home-studio environment, and we will also transfer those. Since we took a lot of photos, not all of them are great quality photos, but some are. About 50 unique jpg photos are available for the main product, but considering all photos that are similar, there are hundreds of photos. We also have a couple high-quality testimonial photos sent by our customers, all in jpg, about 20 photos. All files will be available in Google Drive.
    • Social media

      Total followers3,850subscribers
    • Suppliers

      We have good relationships with a few particular suppliers. They would be more than happy to work with you.
    • Mailing List

      4,700subscribers

    Seller‘s Advice

    How to grow this business

    I would hire a professional creative agency or professional media buyer with good creative production skills to scale the paid ads strategy on channels like Facebook and Instagram. Also, I would invest more in diversifying the product line, specifically for the Apple Watch.

    Skills to have

    Mainly social media marketing, media buying, creatives creation, copywriting, email marketing skills, store design, video editing skills. If you understand a bit of HTML, CSS and Javascript, this can also be helpful (but very rarely used, since you can do most of the store design without touching code, with Shopify).

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    RL
    Raphael L.Current store owner

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