All prices in USD
  • Avg. revenue /month
    $1,125
  • Avg. sessions /month641
  • Avg. profit /month
    $630

Business Story

Why this business was started

I started this business in the pet lovers niche, with unique apparel and gifts, as a side passion project because I am a pet lover myself. I really enjoyed setting it up and getting the marketing dialled in and sales coming in. It was pretty much doubling revenues month on month and we reached 10K monthly revenue quickly, but subsequently my main projects were taking up much more time and I just didn't have any time left to work on this store.

The reason of selling this business

While a part of me would love to keep it, realistically I just don't have the time to work on it and make the most of it. It's a great brand and store with a very passionate niche and it deserves to be taken on by someone has some time to get it scaling again. I have a full plan for the marketing system, but no time to build it out. I would love to see someone else take it on and make the most of it!

What's involved in running this business

Researching ideas for designs, and having a designer do the designs. They can be easily done by someone on fiverr etc. for minimal cost. Set up product listings with the print on demand app. Social media promotion on Instagram and Pinterest. If you want to do paid ads, then setting up Facebook ad campaigns. Fulfilment is automated. Customer service replies. The vast majority can be done by a VA, it mainly just needs the systems setting up, and then monitoring.

This business was founded: almost 4 years ago
Time to run this business: approximately 5 hours per week

Traffic and Performance

  • Avg. revenue /month
    $1,125
    Verified
  • Avg. sessions /month641Verified
  • Avg. profit /month
    $630
  • Profit Margin50%
  • Avg. sales /month20
Other details about profit: Revenue and Profit figures are averaged and were much higher when I was actively marketing the store, reaching over 10K per month revenue. Profit margin on products is 50%, such as with sales from Pinterest and Instagram. When running paid ads it would obviously be lower for those sales, approx 25%.
Total revenue
  • $51,754
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 29,487Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Employees
      $50
      /month
    • Domain
      $15
      /year

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Logo file, the photo from the FB banner and home page. Social accounts are included in the sale.
    • Personal support after sale

      Can provide 1 month reasonable email support. Happy to provide suggested marketing plan.
    • Domain

    • Product photos

      Product photos are created when you create the product with the print on demand app, so they are included in the actual listings. Included with the sale are all the unique design files for each design and product.
    • Social media

      Total followers7,000subscribers
    • Suppliers

    • Mailing List

      2,800subscribers

    Seller‘s Advice

    How to grow this business

    There is a huge opportunity to grow sales without the need for paid ads with Pinterest and Instagram, which I have a marketing plan for. Restarting paid ad campaigns would also provide a great opportunity to scale quickly. Then building out email campaigns which would greatly increase revenue. Adding new designs and products would increase revenue from all channels.

    Skills to have

    I can provide a plan for how to grow with Pinterest and Instagram, without the need for paid ads. If the buyer wishes to run Facebook ads, they would need to know how to do this. Also they would need to learn how to use their chosen email service provider to set up campaigns, though they can do a lot with Kit for free.

    NO
    Nikki O.Current store owner
    Experienced digital marketer.

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