All prices in USD
  • Avg. revenue /month
    $11,175
  • Avg. sessions /month6,313
  • Avg. profit /month
    $2,087
  • Inventory value
    $67,000

Business Story

Why this business was started

I began this business as an off-shoot from a small home decor business; in 2011, I started a 'side hustle' to give myself a project to do outside of my career as a teacher. I had an antique booth and then started traveling to vintage shows on the weekends. I added women's clothing in 2013 and had so much success that I started the website to connect with my customers between shows. After the birth of our first baby in 2014, this shop was still very much a hobby but I added baby apparel and gifts; this was such a hit that I transitioned exclusively to baby in 2017. I was able to quit my part-time work and have worked on the business roughly 20-30 hours a week since 2018. I now have 3 part-time staff members who help fulfill orders and organize/list inventory.

The reason of selling this business

This business has become something larger and more successful than I ever imagined. I experienced rapid growth in 2020, as my revenue grew 82% from 2019. Now, in 2021, we are projecting 43% growth from 2020. I run this business out of my home, my inventory has more than tripled in the past few years, and my two young children are growing - I feel like I am missing out on being present with them to run the business and since my work is at home it is hard to separate business from personal time since I am surrounded by work. I'm excited to step back from work, enjoy my family, reclaim my house (we don't have an office so our dining room is my work space, and all of our closets have inventory!), and watch someone else take over to continue growing my 'first' baby. I don't have a business background, and this this business was more of a hobby for the first 5 years; someone with business experience can make this business much more efficient!

What's involved in running this business

Customer service tasks like responding to emails and direct messages on Instagram, ordering from high quality and sustainability focused children's clothing brands, promoting new arrivals, launching collections with email and text campaigns, organizing and updating the website, and fulfilling orders are the top day to day activities. I hired an outside firm to handle Google Ads management for about 10 months this year but I have since ended that since I am managing on my own now.

This business was founded: about 8 years ago
Time to run this business: approximately 30 hours per week

Traffic and Performance

  • Avg. revenue /month
    $11,175
    Verified
  • Avg. sessions /month6,313Verified
  • Avg. profit /month
    $2,087
  • Inventory value
    $67,000
  • Profit Margin20%
  • Avg. sales /month387
Other details about profit: I have had to hire out a lot of tasks that many business owners do on their own given my limited time to work with kids at home over the past 18 months (product listings, google ads management, bookkeeping, order fulfillment, inventory management). I think another business owner could be much more profitable with hiring the right staff and dedicated owner hours to the most valuable tasks.
Last 6 years revenue
  • $916,367
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Last 6 years traffic
  • 517,710Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $71
      /month
    • Inventory warehouse
      $0
      /month
    • Employees
      $1,700
      /month
    • Domain
      $28
      /year
    • paid apps, email provider, text provider, canva, bookkeeping service
      $565
      /month
    • Google Ads and management company
      $2,700
      /month
    • Inventory Coach/Open to Buy Plan, shipping, payment gateway
      $3,600
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All business assets (naming, logo, images), LLC, and trademark will be a part of the sale.
    • Personal support after sale

      I will be available through email and phone to offer support for 30 days after the sale.
    • Domain

    • Product photos

      All products will come with current listing photos in Shopify.
    • Social media

      Total followers5,287subscribers
    • Suppliers

      I will provide you with the list of product vendors after the sale and e-introduce you to my main vendor contacts.
    • Mailing List

      11,730subscribers

    Seller‘s Advice

    How to grow this business

    Social media presence is underutilized; regular posting, adding videos, offering live sales, adding a VIP group, social media advertising, more frequent and targeted campaign email marketing (automated flows are already set up for both text and email), offering collaborations with influencers, and adding an app are top of the list for areas to grow. I also would add a warehouse space, increase inventory, increase marketing dollars, and add more staff.

    Skills to have

    Content marketing, social media skills, open to buy planning, and awareness of trends in children's sustainable fashion would be very helpful.

    Share

    SM
    Sarah M.Current store owner
    I am a mom to two young kids & love children's fashion. Prior to having kids, I was a middle school teacher & coach. I started my side business to keep busy in the summers. After having our first child, I resigned from teaching but continued growing my business on the side as I worked part time at a university. I was able to leave that job and take on running my business from home while staying home with my children; both my kids and my business have grown and now I want to spend my summers with them exploring outside in beautiful Austin, TX.

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