All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month16,864
  • Avg. profit /month
  • Inventory value

Business Story

Why this business was started

I purchased this business from the original owner. I decided to purchase this business because I saw the tremendous social media following and passion of this brand's fans. I saw customers returned often for repeat purchases. I saw how with a little optimization and marketing the business could grow significantly. It is also a high margin profitable business that is protected with trademarks.

The reason of selling this business

I own another eCommerce business which I've owned for 11 years. Although it is not growing as fast as this eCommerce website, it is larger so I need to refocus time and energy there.

What's involved in running this business

Answering customer emails. Placing orders from suppliers. Managing facebook ads. Posting to facebook/instagram feeds a couple of times per week. Managing 3rd party app relationships. Communicating with fulfillment center. I run this business on my own and it is about 40 hours per week. If you were to get a virtual assistant to handle emails and social media could get that down to 20-30 hours.

This business was founded: about 6 years ago
Time to run this business: approximately 40 hours per week

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month16,864Verified
  • Avg. profit /month
  • Inventory value
  • Profit Margin18%
  • Avg. sales /month1,300
Other details about profit: Gross Margin is 55%. Overhead is 7%. Advertising costs is 30% of revenue during non-peak periods. During 4th quarter holiday season and other holidays advertising cost drops to 20% of revenue. So 18% is the net margin during non-peak periods and peak periods it is 28%. Facebook Return On Ad Spend April 2020 - July 2020 has been an impressive 4.17.
Last 5 years revenue
  • $1,670,390
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Last 5 years traffic
  • 1,129,946Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Inventory warehouse
    • Domain
    • Facebook/Google/Pinterest
    • Shopify Apps & Klaviyo

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      At sale closing. Google drive or dropbox. We have 2 trademarks on the logo and name which will be transferred through the official USPTO system.
    • Personal support after sale

      2 full weeks of training and available for questions on an as needed basis for up to 6 months after sale. It's not a complicated business so this should be more than sufficient.
    • Domain

    • Product photos

      At sale closing. Google drive or dropbox.
    • Social media

    • Suppliers

      There are 2 major suppliers for products that represent 90% of the revenue. They have been supplying the business since the beginning and are very reliable. All other products are ordered through Faire. This is not a drop shipping website. We purchase/own the inventory and then warehouse/ship it through our fulfillment center. If you do not have your own warehouse or fulfillment relationship already in place, we can provide you with a couple of great options.
    • Mailing List




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