All prices in USD
$950,000
  • Avg. revenue /month
    $24,931
  • Avg. sessions /month16,864
  • Avg. profit /month
    $11,700
  • Inventory value
    $100,000

Business Story

Why this business was started

I purchased this business from the original owner. I decided to purchase this business because I saw the tremendous social media following and passion of this brand's fans. I saw customers returned often for repeat purchases. I saw how with a little optimization and marketing the business could grow significantly. It is also a high margin profitable business that is protected with trademarks.

The reason of selling this business

I own another eCommerce business which I've owned for 11 years. Although it is not growing as fast as this eCommerce website, it is larger so I need to refocus time and energy there.

What's involved in running this business

Answering customer emails. Placing orders from suppliers. Managing facebook ads. Posting to facebook/instagram feeds a couple of times per week. Managing 3rd party app relationships. Communicating with fulfillment center. I run this business on my own and it is about 40 hours per week. If you were to get a virtual assistant to handle emails and social media could get that down to 20-30 hours.

This business was founded: about 6 years ago
Time to run this business: approximately 40 hours per week

Traffic and Performance

  • Avg. revenue /month
    $24,931
    Verified
  • Avg. sessions /month16,864Verified
  • Avg. profit /month
    $11,700
  • Inventory value
    $100,000
  • Profit Margin18%
  • Avg. sales /month1,300
Other details about profit: Gross Margin is 55%. Overhead is 7%. Advertising costs is 30% of revenue during non-peak periods. During 4th quarter holiday season and other holidays advertising cost drops to 20% of revenue. So 18% is the net margin during non-peak periods and peak periods it is 28%. Facebook Return On Ad Spend April 2020 - July 2020 has been an impressive 4.17.
Last 5 years revenue
  • $1,670,390
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Last 5 years traffic
  • 1,129,946Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $299
      /month
    • Inventory warehouse
      $500
      /month
    • Domain
      $50
      /year
    • Facebook/Google/Pinterest
      $21,000
      /month
    • Shopify Apps & Klaviyo
      $3,400
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      At sale closing. Google drive or dropbox. We have 2 trademarks on the logo and name which will be transferred through the official USPTO system.
    • Personal support after sale

      2 full weeks of training and available for questions on an as needed basis for up to 6 months after sale. It's not a complicated business so this should be more than sufficient.
    • Domain

    • Product photos

      At sale closing. Google drive or dropbox.
    • Social media

    • Suppliers

      There are 2 major suppliers for products that represent 90% of the revenue. They have been supplying the business since the beginning and are very reliable. All other products are ordered through Faire. This is not a drop shipping website. We purchase/own the inventory and then warehouse/ship it through our fulfillment center. If you do not have your own warehouse or fulfillment relationship already in place, we can provide you with a couple of great options.
    • Mailing List

      20,000subscribers

    Share

    Tags

    Similar Businesses

    Sold businesses

    Our features for a secure experience

    Exchange Trust

    • Verified revenue and traffic
    • Secure messaging platform
    • Escrow payment system
    • Dedicated migration team
    Learn more

    Why use Exchange?

    Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores

    Verified listing data

    The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.

    Secure messaging platform

    You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.

    Encrypted payment capture

    Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.

    Take time to inspect the business

    Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.

    Safe store transfer

    When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.

    Post-purchase 24/7 Shopify support

    Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.