All prices in USD
  • Avg. revenue /month
    $440
  • Avg. sessions /month633
  • Avg. profit /month
    $350

Business Story

Why this business was started

I became passionate about veganism and found some stores selling similar products. I liked the idea but didn't like any of their designs so I decided to start my own store. I focused a lot on creating a strong brand and a great customer experience. I started selling with Printful to see how things would go and later went on to find a supplier that offers private labeling options (my brand's label printed into the neck of every garment + a thank you letter + sticker + option for custom packaging)

The reason of selling this business

I am looking to sell my business simply because I am not passionate about E-commerce anymore and I am looking to move on to something new.

What's involved in running this business

Customer support via mail/Instagram DM, manage IG posts, work on marketing campaigns, work on new designs. Up until now most of my traffic has been organic reach through Instagram which you can achieve by actively posting relevant content (once a day) and being active within the community and interacting with other users.

Another part of running this business is in product research which equals creating new designs. I have a whole list of ideas for future designs which I'd be happy to give to you.

There are high quality e-mail flows in place (welcome series, abandoned cart, after purchase), but I would recommend to also send out a weekly newsletter to the subscribers to attain repeat customers.

This business was founded: almost 4 years ago
Time to run this business: approximately 4 hours per week

Traffic and Performance

  • Avg. revenue /month
    $440
    Verified
  • Avg. sessions /month633Verified
  • Avg. profit /month
    $350
  • Profit Margin60%
  • Avg. sales /month30
Other details about profit: On the average monthly revenue chart you can see that I didn't make a sale in the first 5 months. That was the time I built the store. It went live late November 2018. Late February was where I started to figure things out and in May I decided to stop for now and bring it to the next level (from Printful to a private label supplier + new website) so I again didn't make a lot of sales from June 2019 - September 2019. Just started out again slowly with the new supplier and new website in October 2019. For the time I was actively marketing (February until June + October) the average revenue was about $1800 USD ($1000 USD profit on average).
Total revenue
  • $20,688
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 29,793Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $15
      /year
    • Paid app
      $5
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Logo, alternative logos, IG story highlight covers, label for neck print, ... Transfer via Dropbox
    • Personal support after sale

      I will share with you my main sale tactic so you can make sales with no ad cost from day 1. I will give you a list of ideas for future designs, I can show you the basics on how to find and create relevant content for instagram that turns followers into customers. I can advice on what to do to scale the business. I'll be available to answer your questions via mail for the first 45 days. You can message me at any time and I will get back to you ASAP (24 hours max)
    • Domain

    • Product photos

      Pictures from customers (a lot), Mockups, photo realistic mockups (from [REDACTED]) Transfer via Dropbox
    • Social media

      Total followers21,000subscribers
    • Suppliers

      All products are drop-shipped from the UK and come with custom branding/labels.
    • Mailing List

      901subscribers

    Seller‘s Advice

    How to grow this business

    Start paid advertising - influencer campaigns, facebook ads, google ads, ecosia, ... All the sales made so far come from organic traffic.

    Skills to have

    Good written english skills for customer support and contact to the supplier who is from the UK.

    Share

    LM
    Leopold M.Current store owner

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