$2,000USD
  • Avg. Revenue /month
    $1,975USD
  • Avg. Sessions /month6,140
  • Avg. Profit /month
    $1,020USD

Description

General description

Feel free to make offers This store is a 4 month old store with 15.9k in sales, 50k visitors, a 2.01% conversion rate, a 2.83% repeat customer rate, and 3 winning products that have not yet been fully scaled. As of now, it is a general store but it was designed with a dark, high end UI allowing this store to be changed to a women’s or men’s apparel, high end accessories, or jewelry store with just a few hours of work. I know, you’re probably thinking that either all the winning products are burned out or something like that. That’s not the case. Actually, it’s quite the opposite. Two of the three winning products have not, to my knowledge, been sold on any other store. In addition, I was never fully able to scale either one of those two products with Facebook ads before my PayPal account got a permanent hold put on it. And, well, that takes me to the main reason for selling a store that still has pretty great potential for growth. As any experienced drop shipper knows, PayPal will occasionally put all the funds in your account on hold for 6 months. Unfortunately, that happened to me. Now that PayPal is holding about 20k from me until 2019 I’ll need some capital to continue running my other stores and to continue building my Shopify app.

100% of paid traffic has been through Facebook ads. So far we have not tapped into any potential influencer marketing traffic. The ad spend for life of the store is $8,263.40. That ad spend does include the ad dollars spent on new product testing. The ad spend on the three winning products alone is right around the $7,500 range. This ad spend was spread across a 1.5 month time frame starting mid way through June and ending at the end of July. (I'll discuss why later.) The sale of this store does include the Facebook page (about 150 likes) and Facebook pixel.

The Klaviyo account with almost 11,000 email subscribers is included with the store. All of the campaigns and flows were set up by a professional email marketer who I have worked with before on multiple stores. For me alone he has generated over 6 figures of sales. All of the templates set up in our flows and campaigns were custom made for this store. Currently we have 6 retargeting flows which have made $1,844 over the life of the store.

Right now I have a customer service rep who uses Zendesk to respond to customer emails and comments on Facebook. She is paid $3.50 an hour and usually it takes her 15-20 hours a week to respond to all customer service emails. When she started I provided her with templates for a variety of situations she may run into. You can continue to use these or write your own. She seems to be doing a pretty good job because we’ve only had $118 of refunds which is less than 1% of revenue. I have an order fulfiller who also works for $3.50 an hour. The amount of hours he works per week depends on the order volume but it’s usually less than 10 hours a week. He uses Oberlo to fulfill all orders.

Our profit margin runs at right about 25%-35% depending on the performance of our Facebook ads. I offer personal support for 30 days after transfer of ownership. Even if the list price seems out of your budget, I’d love to invite you to inquire for more details and maybe we can work something out! ;)

Other apps we use: Alireviews
Countdown Cart
Frequently Bought Together Upsell TaxJar SEO by FoxDrive SEO Sales Pop Trust Hero Privy

Why should someone buy this store?

Well, as you’ve already read, I’m in a somewhat unique situation that has twisted my arm into selling off a few of my stores. This particular store is at a great point right now when it comes to potential growth because all 3 of the winning products on the store have gotten a good amount of date on the Facebook pixel (200-400 sales each) but none of them have been fully scaled out on Facebook Ads and none of them have been advertised with influencers yet either. This combination leaves room for some good revenue growth in the future if the Facebook ads are scaled correctly.

How can the future owner improve the business?

There are two big things that come to mind when I’m writing this. One is to build up the company as a private label brand and the other is to translate the site into Spanish, Chinese, and Arabic in order to target foreign markets. I don’t have too much experience with private label branding but there is one particular winning product on this site that I think would do good if branded. As for the foreign markets, it’s something I was going to try doing on this store but I just don’t have the time right now to do this.

What work have you put into the store?

Personally, I’ve done all of the Facebook advertising for this store and I’ve semi-automated it by hiring the virtual assistants who work on it now. In addition to that, I had the email marketing professional create all of the email marketing flows with Klaviyo a few months ago which cost $1k. (I had big plans for this store.)

Time to run this business: approximately 4 hours per week

Traffic and Performance

  • Avg. Revenue /month
    $1,975USD
    Verified
  • Avg. Sessions /month6,140Verified
  • Avg. Profit /month
    $1,020USD
  • Profit Margin32%
  • Avg. Sales /month260

Other details about profit:All of these values are the total profit and orders divided by 5. (The store has existed for 5 months) This store was really only active for about a month and a half which makes average profit $5.1k per month.

Total revenue
$15,799USD
Revenue data comes directly from Shopify and cannot be edited by the seller
Total traffic
49,123Sessions
Traffic data comes directly from Shopify and cannot be edited by the seller

Expenses

  • Shopify plan
    $29USD
    /month
  • Employees
    $500USD
    /month
  • Domain
    $1.33USD
    /month
  • Klaviyo*
    $25USD
    /month
  • Facebook
    $3,500USD
    /month

Sale Includes

  • Physical inventory

    Not Included

  • Logo and branding assets

  • Personal support after sale

    For 30 days after the transaction, I will give advice on Facebook ads, help get any store operations smoothed out, help get you set up with the two VAs I mentioned earlier, etc.

  • Domain

  • Product photos

  • Suppliers

    Not Included

  • Mailing list
    11,000subscribers
  • Social Media
    Total followers150subscribers

    Seller‘s Advice

    How to grow this business

    I'd build the business up to 5 winning products and private label each one of them. I'd then create an affiliate program where affiliates can sell the products, allowing myself to eliminate marketing costs.

    Skills to have

    No, not really. Having a good knowledge of Facebook Ads would help but it's not necessary. As I said earlier, I will be providing help on Facebook Ads for 30 days after the transaction so you're all good there. If you still want help with FB marketing after 30 days, it is very easy to hire someone to manage your Facebook Ads.

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    Post-purchase 24/7 Shopify support

    Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.