- Avg. revenue /month$33,806
- Avg. sessions /month27,152
- Avg. profit /month$14,500
- Inventory value$70,000
Why this business was started
I wanted to be an entrepreneur and run my own business so I decided to quit my job and start an ecommerce business. After much research, I found that fitness accessories would be a great niche due to the fact that there are many affordable items and accessories that can be sold relatively easily with low shipping costs and are great for drop-shipping. Fitness is something that is crucial for health and wellness, and being fit and healthy is something that more and more people are striving for, no matter what age. The fitness category is only growing and it's something that is fairly stable and will never go out of style. There is always demand for fitness accessories and fitness gear. Those are the reasons that I started this business in the fitness accessories niche 3 years ago and it has proven to be a great success.
The reason of selling this business
I am currently working on several different businesses/ventures, and my wife and I just had a baby a month ago so I've decided to try to free up some of my time by selling this business. I have a whole list of things that I wanted to pursue to grow this business however due to time constraints I haven't been able to pursue them and I've just been spending the minimal amount of time necessary to manage the day to day of this business.
What's involved in running this business
This business is fairly automated and the day to day really only consists of answering customer emails, placing orders, and entering tracking numbers which can take about 1-2 hours. Other than that, I usually just check on marketing campaigns once every couple weeks. The best selling products have inventory and the rest are drop-shipped. The inventory is fully manage by my supplier so it does not require any additional time or resources. Running this business "as is" requires minimal effort and yet generates great, and steady income, however if someone were to put in the time and effort to pursue the growth opportunities, they could really take this business to another level.
My ecommerce store sells small, affordable, easy to ship fitness accessories. The best selling products have inventory and the rest are drop-shipped. The inventory is fully managed by my supplier who is extremely reliable and I have been working with him for the past 3 years. I simply email the orders to my supplier everyday and he ships the orders and emails me back the tracking numbers for all the orders, so in essence it is the same as drop-shipping except for the fact that I pay for the inventory upfront. This is great niche and a very reliable business that generates stable income with minimal day to day work, and plenty of potential growth opportunities to pursue.
Why should someone buy this store?
This is a business that I built from scratch 3 years ago and it is now to the point where it has a tremendous proven track record with lifetime sales of over $1.5M, and 3 years worth of invaluable marketing data and analytics. As a buyer, you would be receiving a ready made, fully functioning business that generates steady income with a relatively minimal amount of daily work. I would ensure that there is no drop-off with performance during the transition and I would be willing to provide coaching/training for any and all aspects of the business. You would also be receiving a business with a tremendous amount of potential and opportunities for growth. I have a list potential growth avenues that I wanted to pursue but I was not able to due to time constraints and I would pass along all of those potential growth ideas to you. If you put in the time and effort necessary to pursue those areas for growth, I have no doubt that this business can be taken to the next level.
How can the future owner improve the business?
The store itself is fairly optimized, but there are many growth opportunities with marketing, adding new products, selling in other regions, and selling on other marketplaces, among other things.
What work have you put into the store?
Built website optimized for conversions, including well written product descriptions among other things. Invested in SEO. Put a tremendous amount of work and effort into digital marketing, which now has years of invaluable data and analytics. Found an extremely reliable and trustworthy supplier. Built Facebook and Instagram accounts.
Traffic and Performance
- Avg. revenue /month$33,806Verified
- Avg. sessions /month27,152Verified
- Avg. profit /month$14,500
- Inventory value$70,000
- Profit Margin25%
- Avg. sales /month1,737
- Shopify plan
- Inventory warehouse
- paid apps
Logo and branding assetsThe logo and all other images will be emailed.
Personal support after saleI am willing to provide training and support for anything necessary, including marketing, for up to one month or longer, as agreed upon with the buyer.
Product photosNot Included
SuppliersI have a reliable and trustworthy supplier that I have been working with for 3 years, who fully manages my inventory. My relationship with this supplier will be transferred to the buyer. I will make the necessary introductions and be a part of any conversations for an agreed upon amount of time.
How to grow this business
There are many avenues to grow this store including, but not limited to, the following: Selling in other regions, utilizing additional marketing channels, selling on additional marketplaces, marketing additional products, adding new, high demand, products to the store, etc. I have a list of ideas for potential growth opportunities which I have not been able to pursue due to time constraints, which I would share with the buyer.
Skills to have
There are no skills that are absolutely necessary to run this business, however it would be helpful have an understanding of how Shopify works and it would also be helpful to to have experience with or be knowledgeable in digital marketing. I would be willing to coach/train the buyer for all skills necessary to run this business, including marketing. There is also the option to hire a marketing agency or individual for the marketing.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.