All prices in USD
$301,080
  • Avg. revenue /month
    $67,300
  • Avg. sessions /month50,774
  • Avg. profit /month
    $20,205
  • Inventory value
    $12,500

Business Story

Why this business was started

I thoroughly enjoy almost every aspect of building a brand from the ground up. Although I do typically create based on my genuine interests, this business was started solely because of the insane results that our most popular product was bringing in. Not only is the display unique and quite rare, but the customers love the overall quality of it as well.

After extensive research, I verified that these products are in high demand and have a passionate target audience, but the niche is still very unsaturated. I requested feedback from my friends and family to confirm that other people were as astonished by the products as my team and I were. Another point that had me sold was the fact that these products carry such a large profit margin since they have high-perceived value.

My team and I hadn't realized the true potential that our niche carries until we launched the company and began scaling. We immediately started to get traction and positive feedback from our buyers, as well as a ton of returning customers. A number of them even ordered a few hundred pieces for their school classes and Universities. We also get organizations that place a recurring bulk order to distribute to their own customers (although we aren't bound to any contracts). All of this to say, the business has treated me well and surpassed each of my goals this year by a landslide.

The reason of selling this business

Although I am very passionate about the business and products themselves, I've decided to shift my focus towards the other brand that I have been curating. I truly believe that this company has an endless amount of potential, and will bless the next CEO with more knowledge in this space and a new passive stream of income.

What's involved in running this business

Advertising on Social Media platforms like Facebook, Instagram, TikTok, and Pinterest is required unless you are aiming for an organic route using our existing TikTok account (49.9k followers and over 14.5 million views). We have advertising creation and management connections (employees and agencies) for all of the listed platforms that we are able to share with the buyer. Our entire website is also SEO optimized and continuously getting organic reach on Google every day.

Each creative that gets advertised on our social media accounts is edited and approved by myself, however we do have connections to a team of talented editors as an alternative. We have thousands of photos, videos and pre-made creatives that we will be providing as well. Most of these have the potential to generate millions of views on Facebook, Instagram, Pinterest and TikTok.

We have niche-specific Facebook, TikTok and Pinterest pixels that have been collecting customer data on them for almost a year now. This is a genuine gold mine along with the audiences created from our original Facebook pages and previous customers (almost a year and a half old). We will also be transferring our Facebook Agency Ad Account to the buyer which has an unlimited daily spending limit and does NOT get banned / flagged. We also have existing campaigns on our Agency Ad Account that we are willing to leave for the next CEO to copy and paste for themselves.

All United States and international fulfillment is handled by a 3PL (Third Party Logistics Company) and the order statuses are consistently monitored by our Fulfillment Manager. Each bulk order from the manufacturer to the United States warehouse is placed by our current CEO, although automated options are available. The 3PL handles stock orders to their Hong Kong warehouse until told otherwise by the new CEO. Our developer attends to any issues on the website and errors detected in our ad accounts upon request.

We have a dedicated customer support team that takes care of email, direct message, and phone call inquiries everyday except Sunday. They also focus on comment moderation for social proof and cheaper Facebook ad costs. Our Risk Manager handles evidence submission for any disputes / chargebacks that may get filed.

I have found each influencer we have collaborated with by reaching out through Instagram and offering to send free products in exchange for content and a feed post. We've even had a TEDx speaker review and post one of our products on their Instagram. We have also sent free products to multiple influencers with over a million followers on TikTok, one of them being a Jimmy Kimmel / Nickelodeon guest and holding a world record. These influencers recently received their products and haven't made their contribution yet, so the new owner will receive the benefits / profits from the future posts.

Don't hesitate to reach out if you have any unanswered questions related to this topic.

This business was founded: over 1 year ago
Time to run this business: approximately 8 hours per week

Traffic and Performance

  • Avg. revenue /month
    $67,300
    Verified
  • Avg. sessions /month50,774Verified
  • Avg. profit /month
    $20,205
  • Inventory value
    $12,500
  • Profit Margin25%
  • Avg. sales /month900
Other details about profit: Shopify is currently the only platform we use to accept payments and our lifetime revenue has been generated solely through our website. The average monthly revenue projected by Shopify is a bit vague in terms of the timeline do to ad account bans and holidays like Chinese New Years. For example, we acquired $50,965.77 in revenue during a span of 24 hours which was our most successful day advertising (screenshots attached). This provides a better understanding of the potential that this company brings, so long as everything in the backend is running smoothly. For the advertising performance screenshots, please keep in mind that we didn't integrate Hyros (IOS 14 results tracking) until after our ads had been running for a while, so most of the results aren't as profitable in the analytics as they actually are in real life.
Total revenue
  • $1,345,991
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 1,015,498Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $10
      /month
    • Employees
      $3,401
      /month
    • Domain
      $12
      /year
    • Hyros (IOS 14 Tracking Solution), Klaviyo (Email Marketing), Vitals (40+ Marketing Apps), PageFly (Page Builder), Zipify OCU, Candy Rack (One Click Upsell), Social Snowball (Affiliate Marketing)
      $726
      /month
    • Facebook Agency Ad Account (unlimited spending limit and doesn't get disabled). Facebook, Google, and Pinterest adspend
      $30,591
      /month
    • RingCentral (Telephone Customer Service)
      $42
      /month
    • Product manufacturing / shipping costs (won't apply to the current stocks we've already paid for) and all other fees
      $26,186
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      We will be transferring our logo files along with any edited photos and videos including the [PRIVATE INFO] Science Decor sticker on them. In order to differentiate our company from any competitors, we also have a digital certificate of the authenticity of the elements included with each of our Real-Element Periodic Tables. We can provide the PDF for this and our 3PL can also add them printed into the customer's package upon request. We will be handing over the material and safety sheets for the Real-Element Periodic Table as well which can be shared with any customers that are interested. Our team is willing to sign over every single branding asset we've used to build trust and acquire sales to further better the buying experience for the new CEO. We can send everything via WeTransfer, Google Drive, or any other general platform of your choice. Our current website is built with the Prestige theme ($300 USD value) which will be included in the sale along with our custom-built, one-of-a-kind PageFly themes (home page and product pages). We can even transfer the current Facebook page and any advertising content that we've planned on using to generate upcoming revenue.
    • Personal support after sale

      My team and I can provide any knowledge about the products, customers, employees, previous sales or anything else that is needed to effectively run the business for the next year. You can contact us at any time and we will give you whatever information you need, as long as it's not confidential.
    • Domain

    • Product photos

      We have thousands of original, one-of-a-kind product photos and videos that are available to be transferred via Google Drive, WeTransfer or any other free platform of your choice. These include general photos / vids of the products in different settings (home, office, beach sunrise, mountains), user generated content from influencers, close-ups of the product filmed with a Canon Rebel T3 and newer version of the iPhone, and gift unboxing videos. They can be used for advertising, on the website and across all of the social media accounts. We will be transferring every single piece of content we own, including our pre-made (not yet used) video creatives that have taken hours to put together. Some of the content mentioned has yielded millions of views on social media and can continue to do so for months on end. The majority of our footage is of the Real-Element Periodic Table, but we still have a large amount of content for the other products as well.
    • Social media

    • Suppliers

      We have solid, long-term relationships with our reputable 3rd Party Logistics company, well-known manufacturer and backup manufacturing organization in case of any shortages. Our 3PL currently has a warehouse location in the United States and one in Hong Kong that the new CEO can use to their own advantage. The warehouses are open everyday except Sunday and typically dispatch orders within the same or next day. Our direct contact along with the 3PL's local warehouse are located in California and their response times are usually pretty quick. They have always been able to operate at scale and fulfill hundreds of orders per day without our team having to take care of a single thing. The 3PL can get orders to the United States delivered in as little as 2 business days with priority mail, however the free delivery option we offer typically takes anywhere from 3-8 days. Shipments coming from the Hong Kong warehouse typically take 7-15 business days depending on the destination country (it usually takes longer for Canada and Middle Eastern countries). The 3PL will reship any faulty items and products that get damaged in transit at no cost to our company. The supplier also covers the cost of the replacement because it is considered a rare occurrence. Although they do offer these benefits, the warehouse teams always ensure that each product is quality checked before it is dispatched.
    • Mailing List

      12,370subscribers

    Seller‘s Advice

    How to grow this business

    I would expand the sales team and advertise on all major platforms (Facebook, Instagram, TikTok, Google, etc). I would also have a video editor or team create a few new video / photo creatives every week, and more if scaling at an even higher volume. I'd personally get the creatives by utilizing user generated content from micro-influencers after sending them free product in exchange for a feed post and review video.

    In order to continue churning out viral videos, I'd have a social media expert run our TikTok account and post content to grow it above the current organic audience of 14.5M (views). The SM expert could also continuously stay on the lookout for TikTok influencers to represent our brand if they have experience.

    I would have an expert add new products and quite a few collections to the site surrounding our niche over the next 5 years. I'd also integrate a 24-hour live chat and automated returns into the website to further improve the customer experience. I'd always have plenty of stocks in the United States warehouse and automate the stock shipments / payments from the manufacturer to make it easier on myself. My number one goal would be to prioritize the user experience and ensure that everything, from the customer clicking on the ad to them actually receiving the product, is exceptional.

    Skills to have

    This business has the potential to generate millions of dollars in sales every month with the help of the right team. We currently have available employees covering Facebook Ads, Website Development / Coding, Customer Support, Disputes / Risk Department, and Fulfillment. The remaining positions and duties are filled by our CEO and require accounting, video / photo editing, and hiring knowledge. We also have strong connections for all of these roles if you prefer a more hands-off approach.

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