- Avg. revenue /month$1,989
- Avg. sessions /month2,186
- Avg. profit /month$450
- Inventory value$700
Why this business was started
The owner was curious about how there weren't enough fun socks and sock designs in retail stores. Thus, he sought out to make and source his own. Eventually, the company grew into a legwear brand, as similar designs could be applied to compressions socks, leggings, pants, and much more. Leggings have particularly taken off in the dropshipping/online eCommerce world, and with the nature of the site, many purchases bundled leggings with similar-designed socks. The branding was so successful that the owner was able to pitch custom-made socks to a few local clients as well. If the new owner wishes to, they can also pivot to a mixed custom-shop/dropshipping site to maximize sales.
The reason of selling this business
The owner at this point is focusing on growing his media agency and working on his film production, so he no longer has time to dedicate to the business. While it never reached its true potential, the business proved to be a successful online machine when targeting the right markets. Fun, eye-catching leggings and socks simply don't go out of style.
What's involved in running this business
A keen eye for advertising and Facebook+Google+Email marketing is recommended. The groundwork for a successful, scalable women's fashion business has all been laid out. Not only is the business for sale, but I am guaranteeing four follow-up consulting calls to ensure the new owner has everything they need to avoid the same pitfalls and mistakes I made. The following is included with the purchase of the business: -All logo/trademarks, and full branding template -Instagram account (~9k organic followers) -List of niche fashion and apparel Instagram influencers we have closely worked with -Pinterest account (avging ~20k monthly viewers, with 50k at our peak) -Inventory shipped out to them ($700 value) -Email list (~3500+ emails) -Custom domain with past bids reaching between $500-1000 -Facebook Account with seasoned Pixel and multiple high-performing Lookalike Audiences -Parallax theme and custom checkout code included (~$400 value) -Specific Facebook and Instagram ad strategies that worked -List of dropshipping suppliers and wholesale/custom sock suppliers with well-established relationships
Traffic and Performance
- Avg. revenue /month$1,989Verified
- Avg. sessions /month2,186Verified
- Avg. profit /month$450
- Inventory value$700
- Profit Margin10%
- Avg. sales /month700
- Shopify plan
- Inventory warehouse
- Paid Apps
- Facebook/Instagram Ads
Logo and branding assetsAll logo and branding related assets will be transferred via email, and several files related to advertising templates will also be transferred (eg video templates, canva templates, etc).
Personal support after saleTwo free 30-60 minute consulting calls to ensure new ownership has everything they need to get running, as well as screenshots of ad campaigns and successful marketing campaigns.
Product photosAll product photos from recent photoshoots for our summer line of socks as well as influencer photoshoots will be transferred.
How to grow this business
If I were not selling the business, I would grow the business in the next few years by the following: -Testing a few successful legging designs through Instagram influencers/shoutouts -Combining successful leggings into design collections and then scaling through Facebook -Scale bundle strategies and successful products with bigger Facebook/Instagram ad budgets -Get involved with fashion influencers/bloggers and start introducing Google SEO/organic traffic
Skills to have
The owner should be well-versed in online marketing/ecommerce, and should have a basic grasp on Facebook/Instagram marketing. The business does not need advanced knowledge of the fashion industry (specifically leggings/socks) - they just need to be able to apply A/B testing to figure out which designs, prices, and audience segments work best when testing ads.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.