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Lenny Lemons

www.lennylemons.com
$2,199,999USD
  • Avg. Revenue /month
    $200,620USD
  • Avg. Sessions /month185769
  • Avg. Profit /month
    $50,000USD
  • Inventory value
    $20,000USD
Time to run this business: approximately 200 hours per week
Traffic and Performance
  • Avg. Revenue /month
    $200,620USD
  • Avg. Sessions /month185769
  • Avg. Profit /month
    $50,000USD
  • Inventory value
    $20,000USD
  • Profit Margin25%
  • Avg. Sales /month2000
Traffic and Revenue data comes directly from Shopify and can not be edited by the seller.
Average Monthly traffic
5,387,317Sessions
Average Monthly revenue
$5,817,989USD
Expenses
  • Shopify plan
    $299USD
    /month
  • Inventory warehouse
    $1,000USD
    /month
  • Employees
    $10,000USD
    /month
  • Domain
    $4.17USD
    /month
Sale Includes

  • Physical inventory

  • Logo and branding assets

  • Social media accounts

  • Personal support after sale

  • Domain

  • Product photos

Social Media

Social followers400000subscribers
Description

General description

We are in the baby + children's space, selling apparel and accessories. We've been in business for about 2 solid years now and have done over 5MM in sales. We've built up a strong 400K tribe of followers across social media and have a customer email list of over 100K. The company comes with thousands of useful customer images, all SM accounts, and email databases. I started the company initially by myself, all self funded out of my mother in laws house. We have dropshipped for most of it and now we're currently making a pivot, creating our very first product with plans to build out our own line. Our customers are super pumped and we cannot wait to share it with them! We've tested our idea, pre-sold some, and have a growing email list for the product when it arrives. The idea to sell the company wasn't an easy one, but for me, I know my strengths are branding and selecting awesome products, I'm struggling at the scaling part and truthfully, it's not where the fun is at for me. I also have 5 kids under 10 and I'm longing to spend time with them without having any distractions. A cool thing about our company is that we get equal amounts of organic traffic as we do paid which is GREAT considering we've only been in business a couple of years. Google, FB, and IG are strong and profitable sources of advertising for us. Instagram is our biggest pursuit at the moment, we've recently built up a group of 50 high profile influencers to help us promote our first product. We think that they alone will sell out our inventory and are excited to grow our base there from 100K to 1MM and beyond on IG alone. We can essentially sell ANYTHING relevant to our target market and can instantly reach our fan base to test ideas. Overall, the baby / toddler niche is an amazing space to be in, moms are willing to pay for their little ones all day long! Believe me, I know ;) I'm more than happy to help with any additional details or questions.

Why should someone buy this store?

It's like starting on third base! Large email list of buyers, an additional large targeted group of email subscribers, 400K + followers on SM, millions of impressions monthly, a great audience to utilize to continue the business, pivot, or feed into a larger business. We have a very seasoned FB pixel, retargeting alone gets a 6-7x return. You don't have to start from scratch, we did all the hard work already. We get thousands of visitors daily, and can be easily scaled up and strategized better. We'll also share our tactics with you and explain our daily growth strategy and how we were able to grow so quickly.

How can the future owner improve the business?

So much low hanging fruit here! I'm great with creatives and know what products will sell, but not great with technical stuff and carrying out a long term business plan. This honestly got a bit overwhelming for me to sort out being new to ecommerce ( a good problem to have! ). A seasoned marketer or somebody who can visualize and implement a long term plan could come in and crush what we've been able to do. Conversion rate can probably easily be improved, better email campaigns and follow up flows, add international marketplace for a larger reach are a few I can think of off hand. Focus on improving the product and shipping time and send out surveys for product ideas. Another avenue we had only dipped into in the beginning was amazon. We have tons of searches there and that could bring in additional thousands of sales monthly. If I were to continue, I would heavily utilize influencers on social media also. We've spent over 1MM on advertising through FB and google, when we could have spent a fraction of that on influencers and gotten even better results. There are many incredible mom bloggers / influencers out there eager to put your product in front of their audience and bigger bonus, they send incredible content for your site, ads, funnels, etc. Another idea is to add a subscription. Another idea, to get in stores to build out brand awareness and create a simple profit model off line. So many things still todo!

What work have you put into the store?

I've built it from scratch myself. I've spent thousands of hours on my site trying build it as functional and brand savvy as possible. I've built out an incredible team of customer support, SM creatives, an ads team, a logistics team and returns warehouse in the USA, and have been working hard on creating a solid supply chain. I've gone to China 2x to visit factories and the Canton fair to be sure we have the best quality, most compliant, and most communicative manufacturers possible. I've invested and reinvested all my own money into the site to all for growth and create new possibilities. I've focused on building a strong brand and building relationships with our community. We've got a huge network of influencers that we're growing daily.
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KC

Karin C.

Running this business for over 2 years
I am a mom of 5 who loves being outdoors. My family is my life and I actually started the company so I could buy us a house after years of living with my in-laws. (yikes). I'm still pretty new to ecommerce and have loved building our store. I've been working around the clock since we began and would love to stop and focus on my young family for a bit. We live in HI and love the beach, my next plan is to start a swimwear company in the next couple of years.
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