All prices in USD
  • Avg. revenue /month
    $116,488
  • Avg. sessions /month114,912
  • Avg. profit /month
    $5,000
  • Inventory value
    $10,000

Business Story

Why this business was started

To make some extra money for my family. It did (millions!) beyond what I had expected, literally.

The reason of selling this business

I've enjoyed learning ecommerce, but I am working on somethings that I'm even more excited about. My time is limited and Lenny Lemons has been on the back burner for a while now.

What's involved in running this business

We've got most of it automated at this point. We have a customer service person who answers emails, helps customers, and fulfills orders. We've also got a person who adds and updates our product catalog.

When we were really running, we had a marketing team, SEO team, and creative help for website and social media.

This business was founded: over 6 years ago
Time to run this business: approximately 2 hours per week

Description

General description

Included: 2 sites - Lenny Lemons + Lenny Lemons Factory All affiliated social media account, IG, FB, Pinterest Email accounts with all data Thousands of customer photos (approved by customers) Amazon Lenny Lemons account Inventory, about 10K worth in SLC warehouse.

We are in the baby + children's space, selling apparel and accessories. We've been in business since 2016 and have done over 10MM in sales. We've built up a strong 400K tribe of followers across social media and have a customer email list of over 110K.

We originally started Lenny Lemons Factory to sell dropshipping items and Lenny Lemons for branded items. We didn't make it that far but have both domains.

Purchaser can have both sites, social media, and intellectual rights to both Lenny Lemons and Lenny Lemons Factory.

Our goal is to build Lenny Lemons up into it's own dominant brand and resource in the baby space. I think we can easily be a 50MM/year company with the right strategies. We know our market and we've only scratched the surface.

I started the company initially by myself, all self funded out of my mother in laws house. We have drop shipped for most of it and recently we've launched our first private label products.

We've been focusing on other things and haven't really dedicated the time and resources to take the company to where it could be.

We can essentially sell ANYTHING relevant to our target market and can instantly reach our fan base to test ideas. Overall, the baby / toddler niche is an amazing space to be in, moms are willing to pay for their little ones all day long! Believe me, I know ;) I'm more than happy to help with any additional details or questions.

Note: We cannot advertise via FB. During covid, we had experienced some shipping issues. FB sent surveys to our customers that clicked on our ads and decided to shut down our account. We have reached out numerous times showing that we had messages all over our website that said there are shipping delays, even showed emails from USPS and UPS showing their messages to us that we passed along to our customers.

Also note: I wouldn't use FB now as hard as we did in the beginning. Ads are so much more expensive, I'd lean into other channels, email marketing and affiliates.

Why should someone buy this store?

We've got a large email list of buyers, an additional large targeted group of email subscribers, 400K + followers on SM, tens of millions of impressions monthly, a great audience to utilize to continue the business, pivot, or feed into a larger business.

You don't have to start from scratch, we've done a lot of the hard work already.

You can literally plug in and go.

Last year, AOV was just over $50, return customer rate was over 20%

How can the future owner improve the business?

So much low hanging fruit here! I'm great with creatives and know what products will sell, but not great with technical stuff and carrying out any kind of strategy. This honestly got a bit overwhelming for me to sort out being new to ecommerce ( a good problem to have! ). A seasoned marketer or somebody who can visualize and implement a long term plan could come in and crush what we've been able to do.

Conversion rate can probably easily be improved, better email campaigns and follow up flows, and add international marketplace for a larger reach are a few I can think of off hand. Focus on improving the product and shipping time and send out surveys for product ideas. Another avenue we had only recently started is Amazon. It's our next route if we keep the business. We'd add Etsy as a channel also for our private label products. If I were to continue, I would heavily utilize influencers/affiliatees on social media also.

We've spent over 1MM on advertising through FB and google, when we could have spent a fraction of that on influencers/affiliates and gotten even better results. There are many incredible mom bloggers / influencers out there eager to put your product in front of their audience and bigger bonus, they send incredible content for your site, ads, funnels, etc. Another idea is to add a subscription. Another idea, to get in stores to build out brand awareness and create a simple profit model off line. So many things still todo!

What work have you put into the store?

I've built it from scratch myself. I've spent thousands of hours on my site trying build it as functional and brand savvy as possible. I've built out an incredible team of customer support, SM creatives, an ads team, a logistics team and returns warehouse in the USA, and have been working hard on creating a solid supply chain. I've gone to China 2x to visit factories and the Canton fair to be sure we have the best quality, most compliant, and most communicative manufacturers possible. I've invested and reinvested all my own money into the site to all for growth and create new possibilities. I've focused on building a strong brand and building relationships with our community. We've got a huge network of influencers that we're growing daily. I think my biggest contribution to the brand is personality. I'm my exact target market, so everything from design, to humor, to brand aesthetics, to product selection, I've worked mostly at building a tribe that has fun with our brand.

Traffic and Performance

  • Avg. revenue /month
    $116,488
    Verified
  • Avg. sessions /month114,912Verified
  • Avg. profit /month
    $5,000
  • Inventory value
    $10,000
  • Profit Margin35%
  • Avg. sales /month100
Other details about profit: It was great for a while! Our margins were high. We have 2 branded products that have higher profit margins then the rest of the items in the store. If you plan on adding more branded items and focus on lifetime value, profits would shoot up.
Total revenue
  • $8,853,074
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 8,733,381Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Inventory warehouse
      $50
      /month
    • Employees
      $500
      /month
    • Domain
      $50
      /year
    • Klaviyo
      $25
      /month
    • Shopify Apps
      $100
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Dropbox folder full of accepted customer photos
    • Personal support after sale

      I'm happy to provide support via skype for a month after. At this point, most is automated and the rest has processes to follow. Happy to help, just let me know what you need.
    • Domain

    • Product photos

      Product photos are already in the store via apps. We can show you how to use them, we also have a dropbox folder full of customer photos we'll transfer to you.
    • Social media

      Total followers400,000subscribers
    • Suppliers

      We have vetted and trusted suppliers that we will connect you to.
    • Mailing List

      150,000subscribers

    Seller‘s Advice

    How to grow this business

    I'd use and figure out how to advertise on pinterest. Add affiliates!! Also key in on a few products to brand and sell like crazy, then build out.

    Skills to have

    I'd continue researching whats up and coming in the baby space regularly. It's so powerful to have a list to launch products to, but also just to check in and get their feedback. That'll be huge.

    Share

    KC
    Karin C.Current store owner
    I actually started the company so I could buy my family a house after years of living with my in-laws.(yikes). I've been working around the clock since we began and would love to stop and focus on my fam. The store has really given me such happiness and fulfillment. I'm really proud of what we've been able to accomplish and I hope my kids have been watching so they can kick my butt in ecom :)

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