All prices in USD
Sold

Private listing #163825

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  • Avg. revenue /month
    $7,388
  • Avg. sessions /month10,790
  • Avg. profit /month
    $1,320

Business Story

Why this business was started

Over the past year we have grown our Instagram page to 420,000+ organic followers from scratch. As we grew, we started getting more and more requests for promoted posts, whereby advertisers would pay to promote their products. We would later come to know this as influencer marketing. Putting 2 an 2 together, we asked ourselves if these guys keep coming back and paying us more and more for these posts, surely they are making decent profit. After a ton of research and learning we started our Shopify store and no doubt it took off. And why wouldn't it, we have basically taken out the influencer cost of advertising, and get tons of free sales without spending a dime on advertising. To scale, we then took the free data (Video Views) and used it to create LLA's and retargeting campaigns with FB ads, giving a profit margin of around 50%. Genius isn't it? For the right marketer, they will know what a gold mine this is. Most posts get between 50,000 to 500,000 organic views, with the occasional ones reaching 1 million organic views.

The reason of selling this business

I am currently pursuing an MBA which is extremely time consuming. I figured i could work on the business whilst simultaneously getting the degree. But it is becoming too stressful and i cannot grow the business at the rate and efficiency i wish.

What's involved in running this business

In order to keep growing our Instagram following, regular posting and scheduling of content is required, perhaps 2-3 times a day. FB ads campaign creation and oversight every few days to ensure maximum profitability. Taking care of customer support and email marketing (all the flows have been set for you already), Our orders are automatically taken care of and fulfilled by our trusted long term supplier through a shopify app. You will have to communicate with them every now and then if you want to get quotes for new products, want to order on-hand inventory etc. We were able to scale up to $44,000 in just 15 days this month. Only a couple hours each day are needed to ensure the business is running smoothly as everything is already automated for you.

This business was founded: 10 months ago
Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. revenue /month
    $7,388
    Verified
  • Avg. sessions /month10,790Verified
  • Avg. profit /month
    $1,320
  • Profit Margin50%
  • Avg. sales /month1,000
Other details about profit: Our sales from FB ads come with about a 30% profit margin, our organic sales from our Instagram page come with about a 75% profit margin, plus a lot of cheap retargeting. Resulting in high overall profit margins of 50%+. Having a bad day with FB ads, no problem, just post a product post on Instagram and there you have it, you are profitable. Shopify have not updated the number for the month of April where we brought in almost $50,000 in sales in 15 days.
Total revenue
  • $66,491
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 97,111Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Domain
      $14
      /year
    • Loox reviews
      $10
      /month
    • Facebook
      $500
      /month
    • Klaviyo
      $60
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      All logos and requested product images will be transferred via email.
    • Personal support after sale

      I will assist you for 14 days after the sale, ensuring that you have all the knowledge to grow this business to new heights. I will show you how we schedule and caption post for maximum exposure as well as run you through the communication channels used to keep in touch with our supplier. We
    • Domain

    • Product photos

      Product photos will be transferred via email or any requested method.
    • Social media

    • Suppliers

      We have done all the hard work and have found several trusted suppliers over time. We are currently working with our most trusted and highest quality supplier, whom you will get access to with this purchase. They are efficient and fluent in English with a 99% satisfaction rating. We will also give you a list of backup suppliers just incase.
    • Mailing List

      2,000subscribers

    Seller‘s Advice

    How to grow this business

    Our instagram organic growth increases every day and with that, so does our brand presence. As we have started to scale up some of our products, we have had many personal influencers reaching out to us, offering to promote our products and offering brand collaborations. We have not had the time to tap into this yet, however, we believe this is where massive profit margins sit, as the advertising cost is exceptionally low compared to the revenue generated from these campaigns. It is how brands like Fashion Nova and MVMT have grown so fast. The main benefit of having such a large following on the brands Instagram account, is that the ideal influencers contact us, without us having to scout them out, which in itself can be a tedious task.

    Skills to have

    Basic familiarity with Shopify, FB ads and social media marketing. No advanced skills are required for this, if you know how to post on Instagram, you're pretty much set.

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