Heenov

Benefiting from an expertise in web-marketing for more than 2 years, we decided to launch our own store in March 2019. We made over 250K € with a net margin of 36% in just 6 months.

Important net margin due to a unique, attractive and optimized “buy box” + cost optimization in after-sales and logistics departments.

We customized our own theme, we pushed the buy box to the next level which allowed us to increase sales by 25% compared to other competitors.

Today we focus on the branding of new websites for clients we met during our 6 month journey. We support them in the development of their own brand and their online store. This store provided us enough cash to finance this new adventure.

We do not have enough time to devote to this shop to make it live properly. So we sell it, of course to capitalize on all the time and efforts we invested in, but also not to let it collapse because it would break our hearts to see it simply disappear.

We stopped our marketing during August, which explains the drop in sales.

Business Strengths are: - Unique and customized theme - Established business - Great base of customers - High levels of Automation - High levels of Outsourcing - High Profit Margins

Opportunities for a new owner are: - Turnkey store - Outsourced and automated after-sales and logistics - Great opportunity for fast cash - Start selling into new markets - Improve current marketing efforts

Key day-to-day operations are: - Check that Customer Support / Service is doing well - Reporting - Supplier Relationship Management - Order Fulfilment

This business has made over 250K € with a 36% net margin. Great opportunity for anyone who want to run a healthy, reliable and profitable store. The store comes with all clients’ emails and the FB pixel.

Personalized follow-up during the recovery of the store, with trainings on ALL our processes: - Research of winners, - Creation of good content for high conversion (text, videos) - Advertisement and marketing - Management of VAs - Outsourcing of recurring tasks A lot of improvements are possible to push it to the next level.

To conclude, sales are evenly split between Facebook and Google.

Intrinsically, this store is generalist. According to me, areas of improvements are the following ones: - Improve the FB page and increase the pace of posts, - Outsource the content production to a specialized studio in order to have unique and better videos / photos, - Better structure the collection page, - Outsource the creation and sending of newsletters, - Work with influencers, - Having its own warehouse in Europe and work with a logistician to drastically speed up delivery, - Translate and launch the store worldwide, - Improve Google’s SEO, - Improve the image among the general public, - Recruit a general manager who will supervise the operations to be able to focus mainly on strategy, - Make it a real brand.

The new owner should : - Be at ease with digital marketing and understand the principles of advertisement on networks such as FB and Google, - Be able to handle a team of VAs (after-sales, logistics, content), - Be able to outsource all the recurring tasks to VAs in order to focus on strategy, - Hard worker.