All prices in USD
$400,000
  • Avg. revenue /month
    $21,888
  • Avg. sessions /month33,283
  • Avg. profit /month
    $2,100
  • Inventory value
    $35,000

Business Story

Why this business was started

I decided to start this business because I love fitness and everything related with it. This was an opportunity in the market, and i took it. I also wanted to have my own business and the freedom of working online. this was an all-in-one :)

The reason of selling this business

I am decided to sell because I want to try something different. I want to find a more sustainable business, something that has a positive impact on the environment.

What's involved in running this business

Basically, the daily tasks are: replying to customers emails, fulfilling orders, think on the strategy to sell more tomorrow and the month after. Then, also ordering from suppliers, researching product, running advertising campaigns, thinking about the photo shooting and partnerships to develop content for the bolg.

This business was founded: over 2 years ago
Time to run this business: approximately 20 hours per week

Traffic and Performance

  • Avg. revenue /month
    $21,888
    Verified
  • Avg. sessions /month33,283Verified
  • Avg. profit /month
    $2,100
  • Inventory value
    $35,000
  • Profit Margin14%
  • Avg. sales /month400
Other details about profit: 99% of the business is online sell. We have some stores that buy to us but it is not significative to count as a side-business. Those numbers are not included because it represent less than 200€ / month. We don't aim to this client. We only target final customers (DTC)
Total revenue
  • $656,652
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 998,490Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Inventory warehouse
      $200
      /month
    • Employees
      $1,500
      /month
    • Domain
      $20
      /year
    • paid apps and klavyio
      $200
      /month
    • facebook and google
      $3,000
      /month
    • marketing management + logistics
      $2,200
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      The logo and everything associated will be transferred formally.
    • Personal support after sale

      This is a very basic website and business but i will give 30 days of training for: - daily tasks - regular tasks - present business partners (marketing partner, manufacturers, photografers) - guarantee everything will flow correctly - explain procedures - re-configure website details whenever i am able to do so
    • Domain

    • Product photos

      all the photos and website related info is in google drive. easy to share.
    • Social media

    • Suppliers

      all contacts will be given. from current suppliers, from old ones and contacts for future partnerships
    • Mailing List

      22,000subscribers

    Seller‘s Advice

    How to grow this business

    This store is a running business for 5 years already. We've been learning the matter, and now we believe that investing im digital and social will generate the growth easily. We do that already, we just need to push it further.

    Skills to have

    This business is currently managed by 1 person only, and an external team to take care of ads and social. So, in order to maintain it as is, the skills are as easy as basic social media marketing, basic programming of shopify - i've made it myself, and i have ZERO knowledge. Pretty easy to maintain. And also, have some "good taste" to choose the products - once it is female fitness wear (manufacturers and contracts will be passed).

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