All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month4,945
  • Avg. profit /month
  • Inventory value

Business Story

Why this business was started

CoffeeTime is a Danish online store selling accessories, care products, and coffee beans to (B2B & B2C) customers who already own a JURA coffee machine. CoffeeTime is an authorized JURA dealer.

The business is well-known in Denmark. In early 2019, we switched to Shopify from a local eCommerce system, and a few weeks ago, we launched CoffeeTime in Sweden (soft launch).

The Store has mainly 5 stars customer reviews, including on Trustpilot.

The primary traffic source is direct/organic, and we only run ads on Google Shopping using the Shopify app (autopilot).

As a bonus, the following domains are included: coffeetime .dk, coffeetime .se, coffeetime .eu.

The valuation by Exchange Marketplace/Shopify. How is this business valuation calculated? Exchange's valuation tool recommends a selling price by considering several factors, including the last 12 months of revenue for this business, traffic, and other features.

I'll be happy to answer any questions - contact me, and let's see if we can work out a deal :-)

The reason of selling this business

After 10+ years in the coffee business, I have decided to try new things. I'm not google or social-media-marketing savvy, and I acknowledge I don't have the skills to grow the business to the next level.

There is undoubtedly great potential in this business for the right person or company. I firmly believe the right company or person can take this business to the next level.

What's involved in running this business

It has always been essential to be able to run the business from an iPhone/laptop, so all business processes have been set up accordingly.

Everything runs inside Shopify with full history. It's a great benefit for a new owner. This business is 100% online and can be operated from anywhere in the world with an internet connection.

Shopify is integrated with our fulfillment center in Denmark, which handles all orders the same day and can easily handle shipments to all EU countries. This process works on autopilot, so you don't have to pack and ship the orders or even be based in Denmark.

Some examples of what's involved in running the business are ordering products from suppliers (Italy etc.), researching new product niches, create campaigns, send newsletters, and running advertising campaigns. I only run ads on Google Shopping using the Shopify app (autopilot).

To handle orders to suppliers, we use the app Stocky by Shopify base on forecasting, and you will have full history from previous purchases. All product cost prices are registered on the products.

Most important is customer service. We use Help Scout with full history for all emails. Only 2-3 customer emails must be answered daily, mainly from Danish customers (can be answered in English if Danish is not an option).

This business was founded: over 2 years ago
Time to run this business: approximately 20 hours per week

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month4,945Verified
  • Avg. profit /month
  • Inventory value
  • Profit Margin34%
  • Avg. sales /month330
Other details about profit: Average gross profit/mo: $9,500 - Average gross margin: 34% - Returning customer rate: 40% - Average order value: $110 - Average order/mo: 330 - Online store conversion rate: 6% - Customers: 18,700 (in total). All based on recorded data in 2020 from our Shopify store. Primary sales in Denmark.
Total revenue
  • $855,239
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 138,472Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Inventory warehouse
    • Domain
    • All other paid apps
    • Google Shopping

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All Logo and branding assets will be transferred via Dropbox or similar service.
    • Personal support after sale

      I'm open to providing support up to 2 months to help with the smooth transition. Most operations are outsourced, and management transfer will be very easy.
    • Domain

    • Product photos

      All product photos assets will be transferred via Dropbox or similar service.
    • Social media

      Total followers2,000subscribers
    • Suppliers

      I will introduce you to our suppliers and fulfilment center.
    • Mailing List



    Frederik B.Current store owner


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