- Avg. revenue /month$27,710
- Avg. sessions /month4,118
- Avg. profit /month$10,000
- Inventory value$5,000
Why this business was started
I can barely remember why this business was started :-) But for many years the business has been fun to work with and given me a financial foundation so I could travel and start other small businesses.
The business is well-known in Denmark. In early 2019, we switched to Shopify from a local eCommerce system, and a few months ago, we changed the domain from .dk to .eu, to be able to reach out to all EU countries. The Store has now been translated into Danish, English and Swedish, where the primary sales still come from Danish customers.
The Store has mainly 5 stars customer reviews, included on Trustpilot.
The primary traffic source is direct/organic, and I only run ads on Google Shopping using the Shopify app (autopilot).
Average gross profit: $10,000 - Average gross margin: 35% - Returning customer rate: 40% - Average order value: $105 - Average order /mo: 340 - Online store conversion rate: 6% - Customers: 17,701 (in total).
All based on recorded data in 2020 from our Shopify store. Primary sales in Denmark.
How is this business's valuation calculated? Exchange's valuation tool recommends a selling price by taking into account a number of factors, including the last 12 months of revenue for this business, traffic, and other features. The selling price is based on the valuation by Exchange Marketplace/Shopify.
I'll be happy to answer any questions - contact me and let's see if we can work out a deal :-)
The reason of selling this business
After 10+ years in the coffee business, I have decided to try new things. I'm not google or social-media-marketing savvy, and I acknowledge I don't have the skills to grow the business to the next level (It has been challenging and taken me some time to accept).
There is undoubtedly a great potential in this business for the right person or company. I firmly believe the right company or person can take this business to the next level.
What's involved in running this business
It has always been essential to be able to run the business from an iPhone/laptop, so all business processes have been set up accordingly.
Everything runs inside Shopify with full history. It's a great benefit for a new owner. This business is 100% online and can be operated from anywhere in the world with an internet connection.
Shopify is integrated with a fulfilment centre in Denmark, who handle all orders the same day to all EU countries. This process works on autopilot, so you don't have to pack and ship the orders inhouse.
Some examples of what's involved in running the business are ordering products from suppliers (Italy etc.), researching new product niches, create campaigns, send newsletters and running advertising campaigns. I only run ads on Google Shopping using the Shopify app (autopilot).
To handle orders to suppliers, we use the app Stocky by Shopify base on forecasting, and you will have full history from previous purchases. All products cost prices are registered on the products.
Most important is customer service. We use Help Scout with full history for all emails. Only 2-3 customer emails must be answered daily, mainly from Danish customers (can be answered in English if Danish is not an option).
Traffic and Performance
- Avg. revenue /month$27,710Verified
- Avg. sessions /month4,118Verified
- Avg. profit /month$10,000
- Inventory value$5,000
- Profit Margin35%
- Avg. sales /month340
- Shopify plan
- Inventory warehouse
- All other paid apps
- Google Shopping
Logo and branding assetsAll Logo and branding assets will be transferred via Dropbox or similar service.
Personal support after saleI'm open to providing support up to 2 months to help with the smooth transition. Most operations are outsourced, and management transfer will be very easy.
Product photosAll product photos assets will be transferred via Dropbox or similar service.
SuppliersI will introduce you to our suppliers and fulfilment center.
How to grow this business
This business runs on the Danish market. In recent months, I have expanded with the Swedish and English languages. But I have not done any marketing yet.
The business is selling coffee, accessories and maintenance coffee products for coffee machines. The coffee is imported from trusted suppliers in, e.g. Italy.
Over the next five years, the new business owner should extend to other EU countries and heavily focus on Social Media Marketing, Google ads, maintaining customer service, and continuing to bring new products on the market.
Danish language skills are an advantage, but not mandatory due to the Danish culture where everyone speaks and write English.
The following domains are included: .eu, .dk, .se, .es and a few other local domains.
Skills to have
Facebook, Instagram and Google ad knowledge is ideal. Be willing to travel to the suppliers, eg. Italy to develop new products.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.