All prices in USD
  • Avg. revenue /month
    $68
  • Avg. sessions /month422
  • Avg. profit /month
    $1

Business Story

Why this business was started

Luggage Lust was my first attempt at anything to do with e-commerce, and I've devoted countless hours to its design, creation, and expansion. Though it is currently a dropshipping store, my ultimate goal was to turn it into a large-scale luggage company, buying and storing inventory in a fulfillment center.

The reason of selling this business

I couldn't have started Luggage Lust at a worse time. The travel industry has been dramatically impacted by COVID-19, and although things are starting to get better, I'd prefer to sell this store to someone who can approach it with fresh eyes.

I will be honest: I have not been profitable overall. However, when refunded orders are excluded, Luggage Lust has made $883 in total revenue. (To verify this information, I have included a screenshot of my Facebook ad analytics.)

Unfortunately, I have had to refund multiple customers due to shipping delays caused by COVID-19. In addition, I ended up spending $900 on Facebook ads. If I had been a more experienced dropshipper, I would not have needed to spend this much, but Facebook ads were completely new to me at the time.

On the bright side, Luggage Lust's pixel has been fed substantial data, and many of my sales were made by utilizing Facebook lookalike audiences.

What's involved in running this business

Fulfilling orders through Oberlo and AliExpress, running Facebook advertising campaigns, responding to customer emails, keeping website and social media pages up-to-date.

This business was founded: 9 months ago
Time to run this business: approximately 4 hours per week

Traffic and Performance

  • Avg. revenue /month
    $68
    Verified
  • Avg. sessions /month422Verified
  • Avg. profit /month
    $1
  • Profit Margin1%
  • Avg. sales /month9
Other details about profit: Sadly, COVID-19-related refunds/advertising costs have eaten up all of my profit.
Total revenue
  • $610
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 3,798Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $12
      /year

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      All logos and custom graphics will be sent to the buyer via email.
    • Personal support after sale

      I would be happy to provide personal support to the buyer for up to 30 days. All questions can be asked via email, phone calls, or WhatsApp messages. If the buyer has an urgent need to speak with me after the 30 days have passed, I will go out of my way to offer additional support.
    • Domain

    • Product photos

      Not Included
    • Social media

      Total followers303subscribers
    • Suppliers

      Not Included
    • Mailing List

      Not Included

    Seller‘s Advice

    How to grow this business

    Luggage Lust could function as a dropshipping store or by storing inventory in a fulfillment center. In my view, combining both business models will set it up for long-term success—shipping out the most popular products through a fulfillment center while dropshipping less-sold products.

    Skills to have

    Driving traffic to the store is crucial. Prior experience with Facebook and/or Google ads is ideal, as well as understanding how to bring unpaid traffic to the store. SEO knowledge (a skill that I am, unfortunately, lacking) would be especially advantageous.

    Share

    RW
    Rachel W.Current store owner

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