All prices in USD
$125,000
  • Avg. revenue /month
    $4,084
  • Avg. sessions /month1,922
  • Avg. profit /month
    $3,000
  • Inventory value
    $60,000

Business Story

Why this business was started

I have had a passion for jewelry and accessories for years. I found leather a few years ago and realized what an amazing material it was for jewelry. I started making earrings for myself and my friends, and quickly had requests to sell. What started out as a side hustle has quickly become a full time business with second year sales over $100,000 and rising. I have prepared this business to explode in 2020 and beyond!

The reason of selling this business

While this has become a huge passion of mine, I have a full time job that I also love and I’ve realized that this brand could be even bigger in the hands of someone who has more time to devote to it. I have a built in audience and loyal customers, as well as daily new customers who become repeat customers. If I had the time I would start monthly subscription boxes, jewelry displays, and other products lines- all things my customers are requesting but I don’t have the time to provide currently.

What's involved in running this business

Sourcing leather (I have established vendors as well as vendors to make custom leather), cutting (by machine) and assembling earrings, listing items and shipping orders. Run social media (Facebook and Instagram). Manage Shopify and Etsy pages, along with wholesale sites (new in 2020) on Faire, FashionGo and OrangeShine.

This business was founded: over 2 years ago
Time to run this business: approximately 25 hours per week

Traffic and Performance

  • Avg. revenue /month
    $4,084
    Verified
  • Avg. sessions /month1,922Verified
  • Avg. profit /month
    $3,000
  • Inventory value
    $60,000
  • Profit Margin40%
  • Avg. sales /month200
Other details about profit: In 2019 I purposefully slowed my revenue to a manageable amount for me (due to a full time job and family). 2018 was a huge year of growth and being a one person shop became hard to manage, thus the revenue drop of 2019 for a better work/life balance. This product has a high profit margin, and over the past two years revenue has doubled each year, until I slowed it in 2019. I also am on the low end of what I charge customers compared to other companies, so prices could be raised for an even higher profit. 2018 was a year of huge growth and I invested a lot of capital into inventory, leather, and tools to prepare for a very profitable 2019 and 2020. With the inventory I have a buyer would not have to purchase any inventory for likely the entire year, as I’ve bought product for every season of 2020 and 2021 and even planned out launches etc. I also have an Etsy shop with almost 9000 sales, which is where I started my brand in 2017 (joined Shopify in end of spring 2018). Etsy itself is a constant revenue stream and I do no advertising of it. It brings in 100 or so a week, almost $500 a week during the holiday season. The profit from Etsy alone pays all our taxes for the year and then some. I also now have wholesale (selling) accounts on Faire, FashionGo and OrangeShine. In 2020, even with Covid, I have averaged around $11,000 in wholesale sales each month. Faire profits was around $15,000 for 2019 (launched May 2019), while FashionGo launched February 2020 and OrangeShine launched March 2020.
Total revenue
  • $126,616
    • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 59,595Visits
    • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $0
      /month
    • Employees
      $200
      /month
    • Domain
      $20
      /year
    • Email marking designer
      $200
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Via email or whatever buyer prefers (Dropbox, google photos etc)

    • Personal support after sale

      I am happy to help provide assistance and would be willing to stay on as buyer or creative consultant for a fee. I will also answer any questions, provide details and assist in the transition

    • Domain

    • Product photos

      Dropbox or google photos

    • Social media

    • Suppliers

    • Mailing List

      2,022subscribers

    Seller‘s Advice

    How to grow this business

    I would start a subscription box, which would be a constant steady revenue stream. I would add more exclusive designed leathers. I would sell more accessories, such as purses and other products for women. I have looked at making jewelry holders for the home and get asked a lot to sell them. In 2020 I have focused on wholesale off this website, and plan to open wholesale on Shopify in 2021. I would also look at starting to use brand reps, reach out to bloggers and influencers, currently I don’t utilize them. I also don’t use paid advertising on any social media or other channels so I would see what I could do to advertise. I would also get modeled shots of all products, as well as partner with clothing boutiques to gain more exposure.

    Skills to have

    Basic computer knowledge. I don’t have any design background and most designs I made myself, or with help from my graphic design sister. Someone with design experience not required.

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