- Avg. revenue /month$16,098
- Avg. sessions /month20,814
- Avg. profit /month$1,000
- Inventory value$30,000
Why this business was started
Freya Branwyn https://freyabranwyn.com/ was founded in mid 2017 to provide a timeless passion product offering (natural stone jewellery and accessories) to the mid to older female demographic who have a natural affinity for the allure of a bohemian lifestyle and freedom of expression, that aligns with classic bohemian culture.
The brand speaks directly to the 'empowered women' movement that is currently prominent in current media and society as a whole. It’s been the perfect time to organically build market presence with those who identify with these values.
Customers in this demographic typically have a higher disposable income than the younger female market demographic.
The reason of selling this business
The business has not been closely/actively managed during the past 18 months, with a reliance on the existing team in place to manage administrative tasks.
Time spent on this business has been limited due to personal commitments elsewhere, therefore a decision has been made to either offer the business for sale as it stands, or gain investment from strategic partners with existing capabilities that can assist in taking the next steps forward.
We truly believe this business has an excellent future ahead with a passionate and loyal audience (c 30% this year) and massive opportunity to grow and take advantage of both the existing customer base and unexploited growth opportunities.
What's involved in running this business
Existing Business Operations
Now out of start-up phase, Freya Branwyn is a 'ready-made' business with the foundations in place focus on growth and operational overhead is minimal with most processes automated or managed by a small team (2 resources) on a gig basis.
Fulfilment: Shopify is seamlessly integrated with a 3rd party logistics and order fulfilment partner (FFC). [REDACTED]
Order fulfilment and tracking is fully automated from the point of sale to delivery. A same day shipping service is provided, with branded packaging, and multiple carriage options; tracked/untracked/express and automated returns handling.
Existing Team: 1) Part time Social Media Manager / Creative Director as needed. Social media posts and moderation. Small changes to Shopify website design content.
2) Part time Customer Service Assistant. Email, Social Media Messaging and moderation and ad-hoc order enquiries.
3) Existing Management (5 hours/week): PPC advertising and promotional emails, wholesale orders, stock management, managing photoshoot logistics, fulfilment centre, financial oversight.
Ad hoc (gig based) team: • Blog writing / content writing • Product and lifestyle photography • Brand models • Packaging design • Website optimisation
Ongoing Operational Tasks:
Social Media Management. Posting regular content to our social media channels (3 x week). Followers are highly engaged as the audience has been built entirely organically though PPC campaigns and organic sharing.
Stock replenishment via established suppliers. Arranging for suppliers to barcode stock before dispatch with shipping directly to our UK fulfilment centre, raising inventory transfer notification via FFC online portal.
Ordering new lines of stock Via existing or new suppliers, requesting bespoke designs for production, barcoding and creating new products on Shopify store and fulfilment centre online portal.
Supplier relationships and 3rd party logistics partnership.
Traffic and Performance
- Avg. revenue /month$16,098Verified
- Avg. sessions /month20,814Verified
- Avg. profit /month$1,000
- Inventory value$30,000
- Profit Margin7%
- Avg. sales /month100
- Shopify plan
- Inventory warehouse
- Klaviyo, Trackify, one Click Upsell
- Facebook and Google ad spend varies.
Logo and branding assetsAll brand imagery, including all videos, lifestyle and product photography, packaging design, other content we have developed bespoke to the business. Shared via dropbox folder.
Personal support after saleWe will provide transition support as needed (amount of time needed is to be agreed at point of sale). Support available from the full team - gig based and direct from management.
Product photosWe have professionally photogaphed images and videos for all products and several professional lifestyle photography shoots with models - all included in the sale. Shared via dropbox folder.
SuppliersProducts are sourced from excellent suppliers internationally. Products are quality tested both at source and upon arrival at the Fulfilment Centre by the QA team with the goal of identifying any faulty or damaged goods before being dispatched to the customer. Signature Freya Branwyn products are branded, either with clasps or engraved with the Freya Branwyn signature logo at source by suppliers. Suppliers often provide opportunities to extend the product line.
How to grow this business
More information is available on request.
Skills to have
Site owner may need advertising skillset, but this could be outsourced, more information is available on request.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.