All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month23,582
  • Avg. profit /month
  • Inventory value

Business Story

Why this business was started

We created Freya Branwyn to sell amazing timeless passion products (natural stone jewellery and accessories) to the mid to older female demographic who have an natural affinity for the allure of a bohemian lifestyle and freedom of expression, that goes along with the boho culture. Customers are based approximately 40% US, 40% UK, 20% other EU, Australia and typically have a higher disposable income than the younger female market demographic.

Social media strategy has centred on identifying our products with this lifestyle, our feed aims to appealing to the timeless stylistic identity of mature, strong and independent women and so avoiding the fads and rapid style turnarounds of the disposable fashion market. Significant investment has been allocated to the building brand identity. Initial brand consultations, followed by development of a congruent website design built over a state of the art responsive theme template (turbo by out of the sandbox) and then further enhanced with professional product and lifestyle photoshoots.

The brand also directly speaks to the 'empowered women' movement that's currently so prominent in current media and society as a whole. We feel it's been the perfect time to build an strong market presence by building a brand that supports these values that are becoming more mainstream with enormous huge appeal across social channels.

The reason of selling this business

Due to unforeseen personal circumstances we now don't have time to both manage and take the business to the next level. Therefore we are looking for someone to take up the business as it stands.

The past 18 months have focused on reinvestment to accelerate growth rather than taking profit out of the business. We had originally intended to manage and scale ourselves, investing in the future by building the brand to a strong position through a strong social media presence and a quality online and service offering.

We truly believe this business has an excellent future ahead with a passionate and loyal audience (over 20% repeat customer rate) and massive opportunity to grow and take advantage of the many unexploited opportunities available (more below).

It should be relatively easy to pick up ownership of the brand, with proactive social media management, writers, photographers and models already engaged on a freelance basis and ready to transfer to the new owner.

What's involved in running this business

Effectively out of it's 'start up' phase, the business is now 'ready-made' with all elements now in place to focus on growth.

  • Team already in place to manage daily tasks: Social media, orders, customer service, blog writing, product and lifestyle photography, brand models as needed.
  • Order fulfilment is seamless/automated via our top quality logistics and order fulfilment partner Ad hoc tasks that are required:
  • Ordering stock from established suppliers
  • PPC advertising management is currently handled internally but we've had quotes from ad agencies to take this on.

The team in place: We have an autonomous team of freelancers in place handling operations from an order management, customer service and social media management perspective, along with additional on demand relationships with photographers and brand models, and a blog/product description writer. The blog writer and social media manager come up with content proactively.

Supplier relationships and 3rd party logistics partnership: The business has excellent well established direct supplier relationships, so we can offer top quality, tested, branded products to customers. Our suppliers ship directly to our third party logistics partner, who handle warehousing and order fulfilment.

We have a fully automated order/fulfilment integration between Shopify and our logistics partner and are able to offer an excellent same day shipping service in branded packaging, with multiple options for tracked/untracked/express options and automated returns handling.

Social media management: We post regular content to our social media channels - across Facebook (27,000 followers), Instagram (14k) and Pinterest (250k monthly unique visitors). Our followers are highly engaged and have been built entirely organically though PPC campaigns and organic sharing.

The time spent on this business has varied. A lot of time up front to establish the business, build the brand and focus on customer loyalty/retention (full time for 5 months). Now the business is established (with a 22% repeat customer rate over the past three months) and stable with a team in place to run daily operations, it could be run with less time dedicated - estimated 10 hours / week, or more investing if in further growth.

The business has a vast amount of Facebook pixel data collected over the past 18 months, along with Klaviyo integrations and Trackify. The Facebook ad account or pixel data will be transferred as part of the sale (if possible).

This business was founded: about 2 years ago
Time to run this business: approximately 20 hours per week

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month23,582Verified
  • Avg. profit /month
  • Inventory value
  • Profit Margin10%
  • Avg. sales /month500
Other details about profit: Profits above are an estimate as all profits have been reinvested and are not a valid measure for us at this point in time. Focus has been in growing the brand/business to put us in a strong position to take off. Further specifics regarding expenses can be provided. We have a strong repeat customer rate - 22% over the last three months.
Total revenue
  • $436,205
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 565,968Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Inventory warehouse
    • Employees
    • Domain
    • Klaviyo, Trackify, one Click Upsell
    • Facebook and Google ad spend varies.

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All brand imagery, including all videos, lifestyle and product photography, packaging design, other content we have developed bespoke to the business. Shared via dropbox folder.
    • Personal support after sale

      Transition support for 2 weeks as needed (to be agreed at point of sale)
    • Domain

    • Product photos

      We have professionally photogaphed images for all products and several professional lifestyle photography shoots with models - all included in the sale. Shared via dropbox folder.
    • Social media

      Total followers39,000subscribers
    • Suppliers

    • Mailing List


    Seller‘s Advice

    How to grow this business

    Leverage other sales channels (in addition to Shopify). Create funnels for top selling products. Leverage the vast amount of Facebook pixel data we have for Facebook marketing campaigns. Syndicate the brand. Take advantage of wholesale approaches from customers. Influencer marketing. Affiliate marketing. Further leverage email 10 organic email subscriber list 10k. Leverage google tag manager already installed for Google re-marketing and Adwords. Leverage Google shopping opportunities.

    Skills to have

    Site likely will need advertising skillset, possibly a view on how to further evolve the brand and product offering. Supplier relationships will be transferred with the sale.


    Paul S.Current store owner
    We are a partnership pairing a strong passion for products with a high quality brand, building loyal, engaged audiences and monetising through eCommerce.


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