- Avg. revenue /month$18,175
- Avg. sessions /month23,582
- Avg. profit /month$5,000
- Inventory value$50,000
Why this business was started
We created Freya Branwyn to sell amazing timeless passion products (natural stone jewellery and accessories) to the mid to older female demographic who have an natural affinity for the allure of a bohemian lifestyle and freedom of expression, that goes along with the boho culture. Customers are based approximately 40% US, 40% UK, 20% other EU, Australia and typically have a higher disposable income than the younger female market demographic.
Social media strategy has centred on identifying our products with this lifestyle, our feed aims to appealing to the timeless stylistic identity of mature, strong and independent women and so avoiding the fads and rapid style turnarounds of the disposable fashion market. Significant investment has been allocated to the building brand identity. Initial brand consultations, followed by development of a congruent website design built over a state of the art responsive theme template (turbo by out of the sandbox) and then further enhanced with professional product and lifestyle photoshoots.
The brand also directly speaks to the 'empowered women' movement that's currently so prominent in current media and society as a whole. We feel it's been the perfect time to build an strong market presence by building a brand that supports these values that are becoming more mainstream with enormous huge appeal across social channels.
The reason of selling this business
Due to unforeseen personal circumstances we now don't have time to both manage and take the business to the next level. Therefore we are looking for someone to take up the business as it stands.
The past 18 months have focused on reinvestment to accelerate growth rather than taking profit out of the business. We had originally intended to manage and scale ourselves, investing in the future by building the brand to a strong position through a strong social media presence and a quality online and service offering.
We truly believe this business has an excellent future ahead with a passionate and loyal audience (over 20% repeat customer rate) and massive opportunity to grow and take advantage of the many unexploited opportunities available (more below).
It should be relatively easy to pick up ownership of the brand, with proactive social media management, writers, photographers and models already engaged on a freelance basis and ready to transfer to the new owner.
What's involved in running this business
Effectively out of it's 'start up' phase, the business is now 'ready-made' with all elements now in place to focus on growth.
- Team already in place to manage daily tasks: Social media, orders, customer service, blog writing, product and lifestyle photography, brand models as needed.
- Order fulfilment is seamless/automated via our top quality logistics and order fulfilment partner Ad hoc tasks that are required:
- Ordering stock from established suppliers
- PPC advertising management is currently handled internally but we've had quotes from ad agencies to take this on.
The team in place: We have an autonomous team of freelancers in place handling operations from an order management, customer service and social media management perspective, along with additional on demand relationships with photographers and brand models, and a blog/product description writer. The blog writer and social media manager come up with content proactively.
Supplier relationships and 3rd party logistics partnership: The business has excellent well established direct supplier relationships, so we can offer top quality, tested, branded products to customers. Our suppliers ship directly to our third party logistics partner, who handle warehousing and order fulfilment.
We have a fully automated order/fulfilment integration between Shopify and our logistics partner and are able to offer an excellent same day shipping service in branded packaging, with multiple options for tracked/untracked/express options and automated returns handling.
Social media management: We post regular content to our social media channels - across Facebook (27,000 followers), Instagram (14k) and Pinterest (250k monthly unique visitors). Our followers are highly engaged and have been built entirely organically though PPC campaigns and organic sharing.
The time spent on this business has varied. A lot of time up front to establish the business, build the brand and focus on customer loyalty/retention (full time for 5 months). Now the business is established (with a 22% repeat customer rate over the past three months) and stable with a team in place to run daily operations, it could be run with less time dedicated - estimated 10 hours / week, or more investing if in further growth.
The business has a vast amount of Facebook pixel data collected over the past 18 months, along with Klaviyo integrations and Trackify. The Facebook ad account or pixel data will be transferred as part of the sale (if possible).
Traffic and Performance
- Avg. revenue /month$18,175Verified
- Avg. sessions /month23,582Verified
- Avg. profit /month$5,000
- Inventory value$50,000
- Profit Margin10%
- Avg. sales /month500
- Shopify plan
- Inventory warehouse
- Klaviyo, Trackify, one Click Upsell
- Facebook and Google ad spend varies.
Logo and branding assetsAll brand imagery, including all videos, lifestyle and product photography, packaging design, other content we have developed bespoke to the business. Shared via dropbox folder.
Personal support after saleTransition support for 2 weeks as needed (to be agreed at point of sale)
Product photosWe have professionally photogaphed images for all products and several professional lifestyle photography shoots with models - all included in the sale. Shared via dropbox folder.
How to grow this business
Leverage other sales channels (in addition to Shopify). Create funnels for top selling products. Leverage the vast amount of Facebook pixel data we have for Facebook marketing campaigns. Syndicate the brand. Take advantage of wholesale approaches from customers. Influencer marketing. Affiliate marketing. Further leverage email 10 organic email subscriber list 10k. Leverage google tag manager already installed for Google re-marketing and Adwords. Leverage Google shopping opportunities.
Skills to have
Site likely will need advertising skillset, possibly a view on how to further evolve the brand and product offering. Supplier relationships will be transferred with the sale.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.