All prices in USD

Private listing #973191

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$95,000
  • Avg. revenue /month
    $31,068
  • Avg. sessions /month22,064
  • Avg. profit /month
    $5,183

Business Story

Why this business was started

I started this business because I saw an opportunity for growth in the home decor niche due to many people being at home during the pandemic. I took inspiration for my business from Wayfair which has seen substantial growth in users and revenue in the past few years. The home decor niche itself has seen a huge increase in the past years and will continue to grow at an increasing rate even with society slowing returning to post-pandemic normality. The current business model for my store is a dropshipping business model with the use of overseas virtual assistant to handle the customer service aspect of the business. I wanted to start a business that was scalable, had potential for growth and to be white-labeled, while also being relatively low cost to startup and maintain.

The reason of selling this business

I've decided that I no longer want to run a home goods centered business and would like to dive into men's athletic fashion which I am more passionate about.

What's involved in running this business

The day-to-day operations required to running this business include managing Facebook Advertising campaigns, fulfilling orders through the Dsers app, and responding to any inquiries from the sole virtual assistant (VA) who handles customer service.

Customer service inquiries are handled by one VA who works anywhere from 10-20 hours per week.

Fulfillment is done through the Dsers app which orders from a custom Aliexpress link my supplier created. I currently take care of fulfillment to have better control over the process and finances however this is a task that my VA is trained on and has done in the past so this could be delegated if desired.

Any new products that are added to the store are first vetted for past sales performance by reviewing sales volume of a product on Wayfair, Amazon, or any similar marketplace. Sourcing of the product is done by requesting a quote from a current or past supplier.

There is little to no website maintenance required. The website load time was recently optimized by a developer only a month or so ago.

I currently do all of the Facebook Advertising myself and have over 8 months of data from our past customers to create new Facebook Advertising campaigns.

Facebook ads and research to add more products that are scalable through Facebook Advertising.

Orders are currently fulfilled via Aliexpress however I have several quotes from suppliers outside of Aliexpress that offer custom branded packaging at a slight premium.

This business was founded: almost 2 years ago
Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. revenue /month
    $31,068
    Verified
  • Avg. sessions /month22,064Verified
  • Avg. profit /month
    $5,183
  • Profit Margin10%
  • Avg. sales /month900
Other details about profit: Profit margins could be increased by increasing shipping costs and also testing out higher prices for our products that have a high perceived value.
Total revenue
  • $714,569
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 507,482Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Employees
      $50
      /month
    • Domain
      $10
      /year
    • Klaviyo, Upsell Apps, Etc.
      $60
      /month
    • Facebook Ads
      $24,000
      /month
    • COGS
      $20,000
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      All assets will be tranferred via google drive.
    • Personal support after sale

      Personal support and training on the day-day operations will be provided for 30 days after the sale. This includes an over-the-shoulder screen-sharing walk through of my day-to-day operations where I walk you through each task and its purpose. Support for follow-ups with any refund requests, chargebacks, and complaints will be provided for 60 days via Skype or E-Mail after the sale.
    • Domain

    • Product photos

      All assets will be tranferred via google drive.
    • Social media

    • Suppliers

      I will introduce you to my current and past suppliers. You are free an encouraged to request quotes from them as it may increase your margins.
    • Mailing List

      4,600subscribers

    Seller‘s Advice

    How to grow this business

    I would personally look into other sources of incoming traffic including tik tok, google, and Youtube advertising to drive more traffic.

    I would also purchase inventory and stock it in the U.S, as most orders are from the U.S, and customize the packaging to better match the brand/website.

    Currently we only have 1 product that drives about 95% of our sales however the business could be grown significantly through market research of the home decor niche and testing out new home decor products on Facebook or other advertising platforms for scalability.

    Skills to have

    Digital marketing skills would be required to scale the business higher. Very little Facebook marketing skills are required to maintain the existing level of profitability/sales.

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