All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month12,485
  • Avg. profit /month
  • Inventory value

Business Story

Why this business was started

Micro Brands are an emerging segment of the wrist watch industry. I saw that all of these new brands were marketing and selling direct, and that if there was one place with multiple brands, that it would be a draw for wrist watch enthusiasts.

The reason of selling this business

I have another business opportunity that will take time away from running my business.

Additionally, because I don't have any SEO/SEM or paid online marketing experience, as well as extra capital to expand brand offerings, I am having trouble getting my business to the next level.

What's involved in running this business

Building brand relationships and purchasing Inventory management Social media Product fulfillment Customer service

This business was founded: almost 4 years ago
Time to run this business: approximately 30 hours per week

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month12,485Verified
  • Avg. profit /month
  • Inventory value
  • Profit Margin42%
  • Avg. sales /month65
Other details about profit: Overhead is very low. Only necessary costs are COGS, Shipping, and Website/Shopify cost.
Total revenue
  • $1,441,186
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 586,801Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Inventory warehouse
    • Domain
    • Shipping

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All digital assets, logos, as well as social media channels. Inventory and anything else that belongs to the business.
    • Personal support after sale

      I am willing to discuss helping the new owner moving forward either in good will or in an official capacity. I'd be willing to be available for up to 1 year post sale to assist in the success of the new owner.
    • Domain

    • Product photos

      All product images will be transferred.
    • Social media

      Total followers25,000subscribers
    • Suppliers

      I would help transition with supplier relationships
    • Mailing List


    Seller‘s Advice

    How to grow this business

    I have never implemented SEO/SEM, Online Advertising, or any paid marketing whatsoever. I would start there.

    Additionally I would add more brands to the fantastic current offerings.

    Skills to have

    A passion for wrist watches and the desire to connect with wrist watch enthusiasts.

    A knowledge of SEO/SEM, digital marketing, etc. to take this business to the next level.


    John K.Current store owner
    I started WatchGauge as the first online site to focus primarily on Micro Brands in the United States. The site launched on September 1st, 2017 and I have been a profitable one-man-show since then.


    Similar Businesses

    Sold businesses

    Our features for a secure experience

    Exchange Trust

    • Verified revenue and traffic
    • Secure messaging platform
    • Escrow payment system
    • Dedicated migration team
    Learn more

    Why use Exchange?

    Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores

    Verified listing data

    The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.

    Secure messaging platform

    You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.

    Encrypted payment capture

    Exchange and have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. ensures that its users pass verification checks before transactions can proceed.

    Take time to inspect the business

    Once you submit payment to and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.

    Safe store transfer

    When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.

    Post-purchase 24/7 Shopify support

    Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.