All prices in USD
  • Avg. revenue /month
    $30,664
  • Avg. sessions /month12,485
  • Avg. profit /month
    $13,051
  • Inventory value
    $60,000

Business Story

Why this business was started

Micro Brands are an emerging segment of the wrist watch industry. I saw that all of these new brands were marketing and selling direct, and that if there was one place with multiple brands, that it would be a draw for wrist watch enthusiasts.

The reason of selling this business

I have another business opportunity that will take time away from running my business.

Additionally, because I don't have any SEO/SEM or paid online marketing experience, as well as extra capital to expand brand offerings, I am having trouble getting my business to the next level.

What's involved in running this business

Building brand relationships and purchasing Inventory management Social media Product fulfillment Customer service

This business was founded: almost 4 years ago
Time to run this business: approximately 30 hours per week

Traffic and Performance

  • Avg. revenue /month
    $30,664
    Verified
  • Avg. sessions /month12,485Verified
  • Avg. profit /month
    $13,051
  • Inventory value
    $60,000
  • Profit Margin42%
  • Avg. sales /month65
Other details about profit: Overhead is very low. Only necessary costs are COGS, Shipping, and Website/Shopify cost.
Total revenue
  • $1,441,186
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 586,801Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $85
      /month
    • Inventory warehouse
      $0
      /month
    • Domain
      $1,000
      /year
    • Shipping
      $1,000
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All digital assets, logos, as well as social media channels. Inventory and anything else that belongs to the business.
    • Personal support after sale

      I am willing to discuss helping the new owner moving forward either in good will or in an official capacity. I'd be willing to be available for up to 1 year post sale to assist in the success of the new owner.
    • Domain

    • Product photos

      All product images will be transferred.
    • Social media

      Total followers25,000subscribers
    • Suppliers

      I would help transition with supplier relationships
    • Mailing List

      13,000subscribers

    Seller‘s Advice

    How to grow this business

    I have never implemented SEO/SEM, Online Advertising, or any paid marketing whatsoever. I would start there.

    Additionally I would add more brands to the fantastic current offerings.

    Skills to have

    A passion for wrist watches and the desire to connect with wrist watch enthusiasts.

    A knowledge of SEO/SEM, digital marketing, etc. to take this business to the next level.

    Share

    JK
    John K.Current store owner
    I started WatchGauge as the first online site to focus primarily on Micro Brands in the United States. The site launched on September 1st, 2017 and I have been a profitable one-man-show since then.

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