- Avg. revenue /month$38,519
- Avg. sessions /month21,964
- Avg. profit /month$8,841
- Inventory value$120,000
Why this business was started
Obviously, the main reason you would want to start an online business is for the freedom it allows and the potential for making a lot of money. But the reasons for acting upon this particular idea were as follows..
As someone who was working in a tech-related job, I suffered badly from strain and headaches. Long days at the screen, followed by evenings looking at my phone & T.V were causing discomfort. It was very much a "voila" moment when myself and my girlfriend read an article about blue light and decided to buy a cheap pair from Amazon. They helped a lot, but were low quality, aesthetically displeasing, and non-branded. From some basic research we could see there was a gap for a more premium, more attractive brand of blue light glasses.
As we prototyped our product and gave samples to friends and family, the feedback was excellent. They greatly helped with the eye-strain issues of the test subjects and we believe we had a duty to bring this product to the vast number of workers who spend countless hours in front of screens and suffer the consequences.
We felt that with our respective skills we could bring something to the market that people would really want to wear. We felt we could make blue light glasses "cool".
The reason of selling this business
Simply put, I have just turned 31 as has my girlfriend and co-owner. We have 2 kids, one a newborn, and would like to take time to rest. She is spending quite a lot of her time with the newborn and finding it difficult to commit her time to the company. We think it would be a good time to sell up and reassess what we want to do with our 30s.
What's involved in running this business
Things that are managed in-house currently (most can be outsourced): - Stock Management - Warehousing - Fulfilling and shipping orders - Customer service through Gorgias platform - Product development (new frames, new products etc.) - General business development - General growth of the brand/company
Things that are managed by third-parties: - Performance marketing (Paid search and social) - Manufacturing - Prescription Glazing
Traffic and Performance
- Avg. revenue /month$38,519Verified
- Avg. sessions /month21,964Verified
- Avg. profit /month$8,841
- Inventory value$120,000
- Profit Margin23%
- Avg. sales /month1,106
- Shopify plan
- Inventory warehouse
- Shopify apps, Email marketing, SEO tools, Virtual try-on, Customer support apps
- Facebook, Bing, Google, Snapchat, Instagram advertising plus agency management fee
- Adobe Creative Cloud etc.
Logo and branding assetsEU & UK IP will be included, as will all associated branding. Social media accounts, photography, frame designs, etc.
Personal support after saleWill work with you for as long as necessary to ensure smooth handing over of everything. Happy to work on the handover for 6 months post-completion of deal.
Product photosEverything. Model images, product shots, video content, 3D frame renders, ad content, etc.
Suppliers-Distributor in the Middle East who has 5 years left of a 7 year licensing agreement. - Ongoing relationship with Selfridges UK to have our product stock in Brown Thomas, the Irish arm of their luxury department stores
How to grow this business
Growth has been quite fast since founding the store. But they are big opportunities internationally. This is a quality brand and product, that we feel can be a big success worldwide.
If the buyer can replicate the brand's success in Ireland in a bigger market, there would be huge growth.
Also, we have an offline presence with luxury retailers, including the Irish arm of Selfridges. Growing these B2B opportunities is an opportunity that not many other Shopify acquisitions would give you.
Skills to have
- The basics optical products can be learned quickly (how to read prescriptions etc.)
- Digital marketing and branding are probably the keys to success here
- Experience with growing brands internationally via a direct-to-consumer model
- Experience selling to retailers would also be a plus
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.