All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month15,420
  • Avg. profit /month

Business Story

Why this business was started

Our philosophy is:

"We enjoy a variety of workout styles both in the gym and outdoors. Fitness is both a lifestyle choice and a mode of expression for millions of us. So if you are going to workout - then workout in style."

We started this business, because of our passion for fitness and wanted to start an online business that would offer motivation and funny fitness apparel to women worldwide. All of the designs are custom and unique to the fitness niche, and have all been made in house.

The reason of selling this business

It is a very successful online store, but my property management business has taken off and had required all of my attention since August.

What's involved in running this business

It is an automated supply chain so all that is required is marketing and customer service.

This business was founded: about 3 years ago
Time to run this business: approximately 8 hours per week


General description

Here is your legitimate "golden opportunity" to own an already successful store with untapped potential and massive future growth...

iheartfitness is a niche store that sells POD fitness apparel to females. We also do drop-shipping of fitness related jewellery and leggings.
We are a husband and Wife team who own several other businesses - and we can't find the time to give the iheartfitness business the focus it deserves.

1.) Our online store has achieved over $738,000+ USD in sales in only 20 months of business.

2.) iheartfitness has nearly 100,000 Facebook followers with high engagement to organic posts.

3.) We have a respectable e-mail list of over 33,395 subscribers that generates us hundreds of dollars in sales with every campaign. We have a successful automatic series of custoer reactivation, cart recovery and order follow-up series that has generated over $25,000 in sales year-to-date just from automation alone.

4.) Our Instagram page has 13.7k followers.

5.) We currently put very little time and effort into making this business succeed. Despite the lack of effort and time, we are members of CustomCat's "Elite" Top Sellers Group. (Meaning we have earned the privilege of getting an exclusive discount that significantly increases our POD profit margins). This has allowed us to generate an average net profit of 12% consistently month after month.

6.) We have hundreds of designs/products uploaded into our Shopify store that we haven't even marketed (run ads to) yet.

We are a 100% online store that hasn't even come close to exploiting its true potential. We spend on average about 30min a day to maintain our sales by creating new ads and shutting off any non-winners. We have a VA who handles our customer service and it only takes approx. 3-5 sales to cover the VA's daily payroll costs. We average 30-50 sales per day and we regularly get customers with multiple orders - with a 15% customer repurchase rate.

We have yet to expanded into wholesale channels, retail sales, eBay, Etsy or Amazon. Our e-mail marketing is successful, but it is highly neglected and thus under-performing to its true potential. We have also not tapped into the mens side of the market, which in itself could potentially increase revenues by 50%-75%. Profit varies on a monthly basis and spikes-up heavily during Q4 and the first half of Q1. (New Year's fitness rush) The account is included in the sale.

The store conversion rate was 5.22% in the last month, and an average 4.75% year to date.

We are selling this store, because our property management business has taken off and we don't have the time to maintain or grow iheartfitness into the business it deserves to be.

Why should someone buy this store?

We are one of the most popular POD Fitness Apparel businesses in the market today and we've only been in business less than 2 yrs.

Like we mentioned before. This business currently only receives about 20-30minutes attention per day by the owners and our (very low cost) VA handles everything else.

Due to a lack of time, we neglect to implement or utilize many additional revenue generating methods or avenues. keep in mind that all the initial hard work has already been done. Imagine what could be accomplished if you dedicated yourself to this already successful business?

We will train you and teach you our secrets to success such as:

1.) How to find and create new winning designs and how to test them for free.

2.) We will give you our list of FB LAA audiences to target when creating FB ads - we created a proprietary method that is no longer available that let us know what the most popular "interest groups" our customers and competitor's customers joined, specific to our fitness niche. This way you are targeting proven interest groups so you don't need to guess or use random 'spray & pray' marketing methods.

3.) There's huge potential for someone to double or triple our current revenue by utilizing additional sales channels that we don't or haven't taken advantage of.

This is an exclusively Facebook advertised store that has grown exponentially. We have a dedicated Facebook page with 100K followers and with over 15% return customers rate year to date.

How can the future owner improve the business?

1.) Expand advertising efforts via email marketing campaigns, Pinterest, Google, influencers, Instagram and Youtube.

2.) Add in new sales channels such as Amazon, Etsy, and Google Shopping.

3.) By tapping into the Mens side of this fitness niche.

4.) Expand Facebook advertising by targeting more "interest groups" and "audience lookalikes" than we currently do.

5.) Start running ads to hundreds of new designs we have never run ads or marketed before.

6.) Add "Fitness Training" - "Online Personal Training" model to the business.

7.) Cross sell other fitness related products such as supplements, exercise equipment & accessories, diet/meal plans, fitness books etc...

8.) Have affiliate marketers sell your products for you.

9.) By simply investing more than 20-30 minutes a day (like we do) to make this business better - image what investing 4hrs or 8hrs a day into this business could do !?!

10.) Create new winning designs based on current market trends.

11.) Re-design and improve shirts and turn "sleepers" into a "winner". **NOTE: Our top seller was one that we re-designed after almost no sales in 6 months. Don't underestimate the power of re-branding a design.

13.) Introduce new product lines such as sports-bras, shorts, gloves, thicker fabric hoodies for colder weather (we only sell hoodies w/ t-shirt thin material)

What work have you put into the store?

Fully designed store with over 550 unique and custom designs, with over 800 verified customer reviews on the website. The hours it took to research, think about, come up with a rough-draft and then having to custom create over 500 designs using photoshop - and then again... upload them, was huge and took many... many hours as you can imagine.

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month15,420Verified
  • Avg. profit /month
  • Profit Margin12%
  • Avg. sales /month1,158
Other details about profit: Main advertising channel is facebook ads and there is lots of growth potential by expanding into other marketing channels.
Total revenue
  • $921,079
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 585,967Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Employees
    • Domain
    • Email Marketing

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      All logos and branding assets will be also transferred via a cloud link directly to the buyer upon completion of the purchase.
    • Personal support after sale

      Not Included
    • Domain

    • Product photos

      The product photos are all uploaded onto the website, and they will be transferred along with the rights to the website.
    • Social media

      Total followers100,000subscribers
    • Suppliers

      Not Included
    • Mailing List

    i F.Current store owner
    I am a Chartered Professional Accountant and Entrepreneur.


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