- Avg. revenue /month$16,113
- Avg. sessions /month32,807
- Avg. profit /month$5,250
Why this business was started
I mainly started in this business because I have always liked entrepreneurship and online business. When I had some free time in the afternoons, I decided to open a website on my own, based on courses and trainings I had done previously.
My advantage was that I already knew the product and the supplier, and I had already been testing the sale of the product through in-person marketplaces like Wallapop, and I knew that good results could be obtained by marketing online with them.
So I decided to embark on this exciting adventure and I grew every day until today.
The reason of selling this business
Right now I have other projects in mind that need an economic and time investment, and because of this and family issues, it is impossible for me to dedicate the necessary time to this business. In addition, this business needs an extra boost and more dedication and implementation of new strategies that require time to grow and obtain better results, and I can't provide it at the moment.
In the last few months the turnover has dropped due to less advertising expenditure due to lack of time. I have done the right activity in the business according to my available time, that's why the average turnover has decreased. Organic traffic has meant an improvement in the % of monthly profit, thanks to clients recommended by third parties, or recurrent clients of our brand.
It hurts me a lot to part with this business, but for its sake and my own, I find a good option to transfer it to a third party that could grow and scale it and obtain good results with it.
What's involved in running this business
Managing this business requires above all a daily dedication. Among the most important skills: - Managing advertising campaigns (Facebook Ads and Google Ads) and creating ads using the Canva application or other graphic design tools, as well as videos and unboxings that increase the buyer's brand perception. - Management of the web with Shopify and implementation of new marketing strategies focused on transmitting the client security and trust in our web, providing copywriting resources and applications from the same platform. - Customer service (it is advisable to delegate this function to a freelancer or third party). This includes answering emails, order tracking, returns and refunds, and routine contacts. - Recurring email marketing chains to all newsletter subscribers, to boost sales through this channel. With good templates and attractive offers you can get a good % of profit with this method. - Social network management (Instagram-Facebook). Until now, content creation via Instagram has been a major part of our customer activity, so it is advisable to follow this activity and extend this dynamic and active brand perception in social networks. - Order processing (we currently use Oberlo, but there is an option for DSERS). For a few weeks we have been testing with the supplier the processing of orders independently, through a private management of the supplier and a direct line to the customer, more economical and secure than marketplaces like AliExpress. The first orders placed using this method have been successful. This is a plus because it is the supplier that takes care of the shipping and order processing, and it saves us a lot of economic costs and time spent in this area. - Communication with the supplier. Our supplier has an important weight in the business, and as such, we communicate daily with him for any consultation or inconvenience, new products, shipping methods, discounts and promotions and negotiate the price of some products. Communication is very fluid, via WeChat, with an immediate response and resolution of any query effectively.
In addition, the most important thing is to have a responsibility and knowledge that this is not a game, and it requires time and dedication to continue getting good results.
Traffic and Performance
- Avg. revenue /month$16,113Verified
- Avg. sessions /month32,807Verified
- Avg. profit /month$5,250
- Profit Margin31%
- Avg. sales /month400
- Shopify plan
- Klaviyo, Geolocation, Vitals.
- Facebook Ads
Physical inventoryNot Included
Logo and branding assetsAll graphic material such as official logos, both complete and in favicon and for social networks, in black and white, PNG, copwritings of advertising and product descriptions, brand slogans and other branding files are included in the price of the website. All the material will be transferred by an email account with Google Drive or by an online file transfer tool such as WeTransfer.
Personal support after saleI commit from here to provide three weeks of personalized support to the new webmaster with anything he needs, as well as personalized training on Facebook Ads and campaign management, guidance and explanations within the Shopify platform, roadmap for content creation on Instagram and social networks and information and data about potential customers and how to grow the business in the coming months for a guided start of my hand. In the same way, I will act as an intermediary to make the presentations between my supplier and the new responsible of the brand, to start a new business relationship and to keep the same good relationship as before. During this period of personal support, I agree to be responsible for any request for return or refund, as well as any chargeback that may arise, providing the new manager with all the necessary tools to manage these situations successfully. To do this, I propose to make video calls every week via Google Meet or Skype to comment on all these aspects and thus be able to update the different topics of the business and correct certain aspects if necessary. Once these three weeks are over, we will continue to be in contact for any questions that may arise or in case we need to get in touch again to solve any eventuality of the business. I will provide you with my personal whatsapp and email for any questions that may arise.
Product photosWith the acquisition of the web business, we also include folders with all the images of the products on the web in high resolution, as well as detailed photos of them provided by the same supplier and collages of our own elaboration to be used in advertising or on the same web. Along with these images, also included are folders with images of more than ten different influencers and models carrying the products of the web, to be able to use them in the same way both in advertising creative and in web and social networks. All the material will be transferred by an email account or by an online file transfer tool such as WETRANSFER.
SuppliersThe relationship with the supplier is excellent. We are in contact through WECHAT and we talk daily. We are currently in the process of sending orders by direct line through its management, offering shorter and safer shipping times. This new shipping method also benefits us in time optimization, as it saves us many hours in order processing and shipping, as the supplier takes care of the whole process. The provider will help with whatever is needed.
How to grow this business
One of the most valuable things about this website is that it is no longer a pure drophipping business, but has been mutating for months until it has become a brand with its own seal, offering quality products with a good branding behind and focusing the website on a trend.
For the next years, there are several key points to take into account in order to make the brand grow:
1- Offer the client new products and designs. Together with the supplier, with whom I have a great relationship, we are already working on new products and new design patterns in order to bring out new stock. Innovation and being able to offer the client new products recurrently from a store that he likes and in which he has already bought and ended up satisfied, are a point in favor to make them loyal and to extend a relationship of purchase and sale very favorable to our interests.
2- To offer faster shipping methods through our own stock. For a few weeks now we have been testing, together with our supplier, independent shipments outside AliExpress, with the aim of offering shorter shipping times and safer delivery methods to customers. This is thanks to the supplier's own stock management, without having to pass certain controls of AliExpress that only delay shipments and increase costs.
3- Advertising management. In recent months, due to a high personal workload with other issues, I have not been able to scale advertising campaigns or dedicate myself as much as I would have liked. A positive aspect of this business is the large amount of multimedia and digital content that we have, both from the product itself and from models and influencers with our product, to create eye-catching creative and to be able to attack our target of potential customers. With time and dedication on Facebook Ads you can scale up very well and increase the revenue and profit of the business in a few weeks.
4- Start advertising on Google Ads. A good way to implement new advertising would be through this platform. Due to lack of time, this is one of the pending tasks in the short term with this website, since I consider that a good ROI could be obtained with it and use it as a second way to generate income through advertising.
5- Management of social networks. As mentioned above, we have been working hard for months to change the customer's perspective towards our products, to move from a dropshipping store to a private brand and a good branding. To do this, it is essential to build a relationship with our followers through social networks and make the customer see that it is an active brand committed to this relationship. Creating content and provoking engagement among our followers has been vital to us in order to keep growing the business, and it should stay that way.
6- Customer service. Customer service is an important part of our business. To be able to follow this line, it is important to dedicate time to it. For this reason it would be advisable to subcontract someone to devote himself or herself especially to customer service and order tracking, so that the person responsible for the business can devote himself or herself to what is really important, such as managing advertising and implementing new marketing strategies to increase conversions and make the business grow.
7- Much love and dedication. Last but not least, devoting time and passion to this business is vital to grow as much as possible and get good results. All of us who are dedicated to this love this work and the feeling that we depend on ourselves to get these results.
Skills to have
For the management of the whole business, basic knowledge of the ecommerce world is required, especially of dropshipping. It is also important to know and have experience in the operation of Facebook Ads and the administration of advertising campaigns and creation of ads, as well as management of social networks (Instagram), management of a website made with Shopify and its entire system and order processing through applications such as Oberlo or DSERS.
We are also using an independent delivery system, which is exclusively managed by my supplier. These shipments are faster and safer and above all, when the supplier is in charge, you save a lot of time in these tasks.
In addition to this, it would be advisable to have a basic knowledge of marketing and copywriting in order to focus these areas on the right direction of the business and the corresponding niche.
The most positive aspect of this business model is the amount of free training content that is available on the Internet and Youtube, where there are thousands of videos and courses to follow the continuous training of ecommerce. Therefore, I recommend never to stop training and learning new working methods, so we can always innovate and grow in our digital and online businesses.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.