All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month1,674
  • Avg. profit /month
  • Inventory value

Business Story

Why this business was started

I started this business because I wanted to learn how to sell things online. I quickly fell in love with the process of building a brand around and product and finding unique ways to advertise it.

The reason of selling this business

Because have decided to pursue another career path and don't have the time to grow this brand further.

What's involved in running this business

Managing the social media accounts. Staying up to date with the latest trends. Fulfilling/packing orders, ordering new stock, running paid advertisements.

All of these tasks can be outsourced or done from home.

I grew this business entirely from my phone/laptop at home.

This business was founded: over 4 years ago
Time to run this business: approximately 25 hours per week


General description

I started this business in 2018 with zero initial investment because I wanted to learn how to sell products online. I chose to sell sunglasses because they have high margins, are a small product and are somewhat easy to market on social media.

After starting, I quickly fell in love with the process of building a brand around a product and finding unique ways to market it. The main marketing avenue has been social media, and I have worked a lot on building a community / engaged audience of over 26000 people. I had to be creative, as sunglasses are a saturated product.

Starting out I was drop shipping, however eventually built the business to the point where I could hold inventory (glasses/branded packaging) and ship everything out from home.

I then started to focus more on product quality, fast shipping and customer service. I continue to improve every aspect of the business and constantly think of ways to provide value to the the customer.

I recently expanded the product range to blue light glasses which were a massive success during Covid-19 lockdowns. There is definitely room for more expansion into other accessories in the fashion niche.

The business has generated over $100,000 in revenue, and has the potential to do a lot more. Paid advertisements and content creation across social platforms is what is required to scale to the next level.

This brand has extreme potential in the right hands.

Why should someone buy this store?

This is an established brand with a unique approach to marketing. Sunglasses have high margins and the inventory does't take up much space compared to other products. All aspects of the business have been fine tuned for sustainable growth. This brand is ready to be scaled to the next level by someone who is capable.

How can the future owner improve the business?

The owner needs to scale this store through paid promotions, and posting content. These can also be outsourced however are necessary to scale the brand.

They will also need to experiment with email marketing - I have captured over 8000 customer emails.

I have deliberately left our branding/name quite vague so that a new owner could introduce a wider range of fashion accessories onto my store (hats, rings, swimwear, and other fashion accessories).

What work have you put into the store?

This store was my main focus for the period of two years. I created the website and made countless updates to optimise it for conversions and customer experience. I have also spent many hours on product development and finding the right manufacturers for the brand. This included branded packaging. The majority of my time has been spent driving traffic from social media and managing paid influencer promotions. Learning how to run successful facebook ads was also something i have spent lots of time on.

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month1,674Verified
  • Avg. profit /month
  • Inventory value
  • Profit Margin75%
  • Avg. sales /month25
Other details about profit: Recently I haven't dedicated much time to this store and as a result the revenue has dropped. ( as seen on the graph ) During the times I was most active and motivated I was making over $10,000 AUD per month consistently.
Total revenue
  • $74,728
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 88,769Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Inventory warehouse
    • Domain

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All branding will be transferred in high res Via dropbox.
    • Personal support after sale

      The new store owner will have my full support and mentorship for at least a few months after the sale. I want to see this brand succeed as much as anyone so will do all I can to help transition over to new owner.
    • Domain

    • Product photos

      Catalogue of photos will be transferred including product with plain background and modelled. I am also a photographer so happy to assist with new content going forward.
    • Social media

      Total followers25,886subscribers
    • Suppliers

      Not Included
    • Mailing List


    Seller‘s Advice

    How to grow this business

    I would continue to create content at scale across the social platforms to foster an engaged audience and build the customer list. Paid advertisements on both Instagram and Tiktok is also necessary in scaling this brand to the next level. I would also utilise my stores current list of over 8300 customer emails with targeted marketing campaigns.

    Skills to have

    A solid grasp on social media marketing, and facebook ads.


    Lorenzo S.Current store owner


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