shades.culture

I started this business because I wanted to learn how to sell things online. I quickly fell in love with the process of building a brand around and product and finding unique ways to advertise it.

Because have decided to pursue another career path and don't have the time to grow this brand further.

Managing the social media accounts. Staying up to date with the latest trends. Fulfilling/packing orders, ordering new stock, running paid advertisements.

All of these tasks can be outsourced or done from home.

I grew this business entirely from my phone/laptop at home.

I started this business in 2018 with zero initial investment because I wanted to learn how to sell products online. I chose to sell sunglasses because they have high margins, are a small product and are somewhat easy to market on social media.

After starting, I quickly fell in love with the process of building a brand around a product and finding unique ways to market it. The main marketing avenue has been social media, and I have worked a lot on building a community / engaged audience of over 26000 people. I had to be creative, as sunglasses are a saturated product.

Starting out I was drop shipping, however eventually built the business to the point where I could hold inventory (glasses/branded packaging) and ship everything out from home.

I then started to focus more on product quality, fast shipping and customer service. I continue to improve every aspect of the business and constantly think of ways to provide value to the the customer.

I recently expanded the product range to blue light glasses which were a massive success during Covid-19 lockdowns. There is definitely room for more expansion into other accessories in the fashion niche.

The business has generated over $100,000 in revenue, and has the potential to do a lot more. Paid advertisements and content creation across social platforms is what is required to scale to the next level.

This brand has extreme potential in the right hands.

This is an established brand with a unique approach to marketing. Sunglasses have high margins and the inventory does't take up much space compared to other products. All aspects of the business have been fine tuned for sustainable growth. This brand is ready to be scaled to the next level by someone who is capable.

The owner needs to scale this store through paid promotions, and posting content. These can also be outsourced however are necessary to scale the brand.

They will also need to experiment with email marketing - I have captured over 8000 customer emails.

I have deliberately left our branding/name quite vague so that a new owner could introduce a wider range of fashion accessories onto my store (hats, rings, swimwear, and other fashion accessories).

This store was my main focus for the period of two years. I created the website and made countless updates to optimise it for conversions and customer experience. I have also spent many hours on product development and finding the right manufacturers for the brand. This included branded packaging. The majority of my time has been spent driving traffic from social media and managing paid influencer promotions. Learning how to run successful facebook ads was also something i have spent lots of time on.

I would continue to create content at scale across the social platforms to foster an engaged audience and build the customer list. Paid advertisements on both Instagram and Tiktok is also necessary in scaling this brand to the next level. I would also utilise my stores current list of over 8300 customer emails with targeted marketing campaigns.

A solid grasp on social media marketing, and facebook ads.