Analog Watch Co.analogwatchco.com
- Avg. revenue /month$8,097
- Avg. sessions /month10,840
- Avg. profit /month$8,096
- Inventory value$28,000
Why this business was started
** please note our shopify sales shown above are just a portion of the business **
I am a product designer by trade and saw a major gap in the watch market, that my designs and material choices satisfied. I wanted to learn, and so I got on a plane - went to asia, launched products, have done tradeshows, have gotten over 400 press hits, etc. It's been an amazing ride and more lucrative than I could of imagined. I was a creative entrepreneur and my creativity is what has allowed us to truly stand out.
The reason of selling this business
Making some big life changes and looking to cash out early to meet other capital needs. It's been going well, but I've got some big changes on the horizon and have decided to sell it under it's actual value and potential.
What's involved in running this business
Must be familiar with e-commerce, ordering from international suppliers, logistics, and digital marketing.
For serious entrepreneurs who want to buy a 5+ year old, profitable since day 1 watch brand. This is not a dropship or turnkey opportunity. The true e-commerce visionary knows that branding is the key to future success. This is for those who understand you need to stand out in a world dominated by Amazon and a million and one me-too businesses all selling the exact same products. We do have a few drop ship items, but our core products are produced with our trusted suppliers. Great offering for buyer or business looking to add a mid price design brand to their portfolio. Direct to consumer profit margins are around 80-85% - combined with wholesale and B2B we operate with around a 65-75% profit margin.
We craft unique timepieces from natural materials - wood, marble, flowers, moss, cork, etc. We are one of the only watch brands to have ongoing or previous partnerships with major museums and brands - from Mercedes-Benz, to MoMA Design Store, to Guggenheim, to MakersMark. Our core designs are truly differentiated from the market and resonate with customers seeking innovation, affordable price, and a conversational timepiece.
The market does not need another MVMT style watch company - that market and aesthetic is saturated. You need brand reputation to secure longer term partnerships and B2B opportunities - which this brand is ripe for.
This business is perfectly positioned for the right creative & commercial minds to turn it into a hugely successful venture. We’ve had some big wins in Asian markets but have been limited on bandwidth to pursue that area. Ultimately, major buyers and wholesalers have interest in the brand so this is ripe for opportunity if someone is familiar with scaling or entering international markets (Japan and Dubai are most promising for us right now)
Half of the business sales are from B2B partnerships and historically has been wholesale. I've been overly cautious over the years when it came to digital advertising and 6 years in am ready for a life change to pursue other opportunities. This business is ideal for someone who knows how to properly run ads, work with a 3PL or ship from home, and most ideally has someone available to engage with opportunities (major wholesale accounts, co-branded product, etc.)
This is a a home run for anyone with experience in digital marketing and PPC. With 50,000 emails, social channels built out, and a sizable list of wholesale accounts - you could let this run as is or introduce some new products and ads and really blow the brand up. We've done 1.7 mil over 5 years with very little digital ad spend. Most of our products are custom designs, we would pass you our supplier. We've secure a foothold within a niche due to a specific design aesthetic. We have reliable suppliers who has been flexible and accommodating over the years. Initial inventory would be included but value amount would depend on sale date.
** I want to note that the standard valuation for e-com stores is approx 2-3x last 12 months net profit. So, this store is really worth around the 250,000 mark on these numbers alone. If you factor in the brand loyalty, the reputation we've built, and the opportunity to leverage the brands 6 year history for continued growth and partnerships the valuation would be even higher - but frankly, it is a challenge to factor in this inherent value - but the brand is easily work $250-400k, I am just looking to move onto my next project sooner than later. **
Why should someone buy this store?
Perfect for someone who wants to either buy the brand and audience to sell other products, who is skilled and experienced with PPC and running ads or someone looking to add a profitable brand to their portfolio.
The growth potential is very high for anyone with expertise in digital marketing and growth hacking. Well suited for firms who have the infrastructure set up managing multiple existing stores or individuals looking for a built in audience. We've had major coverage in almost every major and smaller outlets. You would be purchasing a brand, a large email list, unique and innovative designs. You would make a majority return on investment via sales of existing inventory alone, opening the door for new product introductions to our massive email list. We are in a booming market space and you would be enabled with a variety of creative brand assets.
How can the future owner improve the business?
If you can funnel more traffic, conversions are guaranteed. The product and brand story are very unique. You could also simply let it ride as is and make a significant return.
What work have you put into the store?
Full custom product development and manufacturer sourcing for the products, some customization via apps, full brand development, custom creative, photography, blog content, etc.
We began with Shopify about 3 years ago. Used another platform prior.
Traffic and Performance
- Avg. revenue /month$8,097Verified
- Avg. sessions /month10,840Verified
- Avg. profit /month$8,096
- Inventory value$28,000
- Profit Margin77%
- Avg. sales /month250
- Shopify plan
- Inventory warehouse
- Mailchimp, Shipstation, Google Business Suite
Logo and branding assetsAll brand assets will be passed to the buyer.
Personal support after saleYes, I will provide support to be determined prior to closing on the deal. The depth of the support would need to be negotiated and clearly outlined, but I have no problem helping someone - I want to see this brand grow and become something much bigger than I was ever able to make it.
Product photosGoogle drive
How to grow this business
I am selling due to a life transition, not due to a lack of success. Growth over the next 5 years would include new product roll outs, internal automation, and digital marketing.
Skills to have
New owner would likely need experience in the fashion/accessory category
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.