All prices in USD
  • Avg. revenue /month
    $6,483
  • Avg. sessions /month8,878
  • Avg. profit /month
    $4,000

Business Story

Why this business was started

I decided to start this business to try and help a social cause. I have created shopify stores in the past, so I decided to use my skills to build a website to create apparel while donating most of the earnings of the website. While you are not obligated to donate any income of it, I would encourage you to. The store is perfect and has cornered a niche which is very popular at the moment and given the unrest, will continue to be.

I created two website, while this one is for sale, I will include the other one in the purchase of this. It has done over $10k in sales, therefore coupled with this store the consolidated revenue to date is over $46k. The other site is a sister site which uses the same printful store (targets a different country though), thus I thought it is better to couple the two together to sell as one unit.

The reason of selling this business

I decided to sell the business for a couple reasons. Firstly, I am a university student and as the summer comes to an end, I cannot spend more time working on it. During the year I will be simply too busy to do sufficient work and I think another buyer would be better suited to run it.

Secondly, while I have worked a lot on it, I think another buyer is better suited to take it to another level (in terms of sales). I have some experience with shopify, but an experienced buyer could really elevate sales. A huge potential would be creating FB ads (I haven't yet).

What's involved in running this business

There's a few key responsibilities revolved with this business. The primary thing is checking emails from customers (could be outsourced). Next, you will need to do fulfillment, but this can be automated if you have a credit card (printful can be fully automated). Moreover, you will need to work on advertising campaigns. I have a dedicated worker at Google who is an account assistant (since this site has spent so much on Google ads). Creating new products is also a responsibility, but I have a lot of products already.

This business was founded: 9 months ago
Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. revenue /month
    $6,483
    Verified
  • Avg. sessions /month8,878Verified
  • Avg. profit /month
    $4,000
  • Profit Margin33%
  • Avg. sales /month356
Other details about profit: The gross profit margin is roughly 33%, while the net income margin is closer to 10%. There are large opportunities to increase the net income margin as you can lower the cost per click (CPC) on Google AdWords, which would directly increase net income.
Total revenue
  • $51,865
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 71,031Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $19
      /year
    • Google Adwords
      $2,000
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      This will be transferred in the transfer of ownership. The primary logo and branding assets are found directly in the Shopify admin.
    • Personal support after sale

      I will provide personal support after the sale for up-to 6 months after the transaction takes place. I will help with ads and new product idea as well as any advice you may need in order for the store to be successful.
    • Domain

    • Product photos

      It is included with purchase, will be included in any transfer of ownership. The assets (of product photos) are found directly in the Shopify admin as they are done through printful.
    • Social media

      Total followers300subscribers
    • Suppliers

      Printful which includes several discounts (7-9% off each order).
    • Mailing List

      2,250subscribers

    Seller‘s Advice

    How to grow this business

    There are several main things you can do to improve the store. I would say that either spending time to rework the social media profiles (or hire someone) or work on SEO rankings. The current SEO is generally really good - it is in top 5 google search words for the niche!

    Next, I would create FB & IG ads. I am not good with FB advertising so I have not attempted it yet, but that creates a huge opportunity for you. I focused on Google AdWords, which can still be further optimized which will help increase overall profitability.

    The next main thing would be creating more products. I have a lot of products, but there are always more to be made.

    Lastly, I would suggest to improve the optimization of the website - increase the load speeds and add more features to it. I don't have a lot of time so I haven't done it yet, but again huge opportunity for any buyers!

    Skills to have

    Prior knowledge of operating Shopify dropshipping and/or Printful stores would be an asset. Next, knowledge of social media adverting would be a useful skill to have as it is imperative that this store uses social media adverting in order to be successful.

    MK
    Matthew K.Current store owner
    I'm a university student who has a passion for creating Shopify stores and running them.

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