All prices in USD
  • Avg. revenue /month
    $17,294
  • Avg. sessions /month20,775
  • Avg. profit /month
    $4,830
  • Inventory value
    $3,500

Business Story

Why this business was started

I started this business at the beginning of the coronavirus lockdowns. I figured that it might continue for a while, and that there would be a profitable niche in the e-commerce 'treat yourself' and low-cost gifting market. I explored various product categories, and decided that my product of choice should not have sizes (ruling out clothing), as it would involve too many stockholding skus, and should not involve electronics, batteries or chemical products (e.g. skincare), as there may be quality issues and compliance barriers.

The aim was to be fundamentally profitable, and to be an impulse purchase-friendly price point, hence the £10-50 bracket. The giftable nature of jewellery makes it perfect for year-round gifting, and particularly strong at Christmas.

The reason of selling this business

I simply don't have the time, with a full-time job on my hands now the world is reopening. This is a labour of love, but a profitable one!

What's involved in running this business

Ordering of inventory to replenish stock. Control of ad accounts (Google, Facebook, any others). Liaison with despatch warehouse (they're very good). Customer service emails (order enquiries). Email advertising on Klaviyo.

This business was founded: almost 2 years ago
Time to run this business: approximately 8 hours per week

Traffic and Performance

  • Avg. revenue /month
    $17,294
    Verified
  • Avg. sessions /month20,775Verified
  • Avg. profit /month
    $4,830
  • Inventory value
    $3,500
  • Profit Margin22%
  • Avg. sales /month600
Other details about profit: Fundamentally profitable, with a gross profit margin of 84% and net profit of 22%, this is a highly scalable business.
Total revenue
  • $380,476
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 457,052Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Inventory warehouse
      $30
      /month
    • Employees
      $100
      /month
    • Domain
      $50
      /year
    • Klaviyo email software, Quickbooks accounting software
      $200
      /month
    • Facebook, Google
      $10,000
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Vectorised logos in colour and white.
    • Personal support after sale

      Handover of all processes and supplier relationships, for up to 1 month. All questions answered.
    • Domain

    • Product photos

      Google drive of customer-generated and in-house content.
    • Social media

      Total followers3,000subscribers
    • Suppliers

      Despatch warehouse near Heathrow Airport ($1.75 per SKU pick & pack fee) and postage with Royal Mail completely set up. Digital marketing agency in Denmark if required. By-the-hour customer service executive if required.
    • Mailing List

      15,000subscribers

    Seller‘s Advice

    How to grow this business

    There are various opportunities here for growth. Growing internationally maximises the pool of potential customers. Increasing ad spend in the UK allows all possible customers to be reached. Increasing the product range will allow a product-diverse cart and raise average order value. Complementary products may be added to the site.

    Skills to have

    The new owner should be comfortable working across multiple ad formats, and be willing to test products. I usually invest in 10 units of a new product to test whether there is good pull-through. The new owner should understand the importance of brand image, as the site is built to look and feel good for a consumer.

    Share

    AJ
    Alexander J.Current store owner
    I'm a company director based in the UK, operating predominantly within the FMCG sector. I have a degree in Chemistry, including published research in Analytical Chemistry. I have recently completed an MBA.

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