All prices in USD
$460,000
  • Avg. revenue /month
    $37,805
  • Avg. sessions /month27,711
  • Avg. profit /month
    $9,500
  • Inventory value
    $200,000

Business Story

Why this business was started

DTC and eCommerce affordable luxury brand making functional denim for women with $600,000 in TTM profit.

Our jeans have deep pockets to carry everyday essentials, performance features like moisture wicking technology and stretch, and a great fit. We also sell premium reusable masks and have been features in prestigious media outlets including Boston Globe. GQ Magazine and NPR among others.

The brand launched on Kickstarter with more than $270,000 in crowdfunding pre-orders in 2018 and we have been scaling up since then.

The reason of selling this business

I spend 10-15 hours on the brand per week and have another business that I also run. This is a very exciting business and we have had amazing growth, and there's a lot more potential for someone excited about a DTC brand. While I love the business, I personally do not feel as excited about women's denim and apparel products, and am ready to hand it over to someone who is passionate about this space.

What's involved in running this business

  • Current owner spends 10-15 hours a week on [PRIVATE INFO]. Most things are outsourced.
  • Automated 3PL logistics managed by UPS with competitive shipping and storage costs, with Director-level access
  • Factory with manufacturing expertise in all SKUs
  • Customer service, social media management, SMS marketing off-shored - $5.5/hour, experienced team with stellar performance. Minimal supervision needed. Social media marketing (Facebook, Instagram, Affiliate), Shopify development, graphic design outsourced
  • Affordable fashion designers contractors with denim expertise who know [PRIVATE INFO] products well
  • Hundreds of images, clips and gifs of high-end marketing collateral available. Full footage & edited versions of 2 brand videos directed by Emmy-nominated videographer. All data on Google Drive
  • Training videos available for all product and process knowledge
  • 95%+ SKUs in stock for 3-6 months of sales
This business was founded: almost 3 years ago
Time to run this business: approximately 12 hours per week

Traffic and Performance

  • Avg. revenue /month
    $37,805
    Verified
  • Avg. sessions /month27,711Verified
  • Avg. profit /month
    $9,500
  • Inventory value
    $200,000
  • Profit Margin25%
  • Avg. sales /month600
Other details about profit:  We had a huge surge in demand as we were one of the few brands with affordable reusable masks early on in the pandemic. We still get a lot of mask sales, but not close to the heights of the peak pandemic season. As a result of being an early good supplier of masks, we have built great brand goodwill and have been featured in many leading publications like GQ Magazine, NY Post etc. The company price does not factor in that peak entirely, and our price is much lower than 2020 EBITDA even. Some clear opportunities to enhance margins: Currently inventory shipped via air ~$4/jeans, and we have had the same customer pricing for 2-years. There's an opportunity to cut costs drastically - Sea Freight will be less than $1/jeans. Increase in pricing can boost revenues for some segments (we’re 30%-50% lower than competition).
Total revenue
  • $1,285,378
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 942,204Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $99
      /month
    • Inventory warehouse
      $500
      /month
    • Domain
      $100
      /year
    • Email
      $150
      /month
    • Agency managing Fb/Instagram Ada
      $3,000
      /month
    • misc software (Klaviyo, Attentive, Gorgias)
      $500
      /month
    • Customer Service (outsourced, $5.5/hour)
      $400
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Available on Google Drive
    • Personal support after sale

      Available to ensure smooth transition for 3-6 months as needed by the new owner. Any refunds happening within the next 3 months (not in excess of 9% of revenues of the last 3 months) are adjusted for in the price.
    • Domain

    • Product photos

      Available on Google Drive
    • Social media

    • Suppliers

      Suppliers make great products
    • Mailing List

      21,000subscribers

    Seller‘s Advice

    How to grow this business

    Here are some areas of growth: - Demonstrated demand for new styles: high-rise, boot cut Case in point: Plus sizes (18-24) launched in end Sept, now 20% of jeans revenue, no incremental work post-launch - Opportunity to cut costs of shipping to warehouse by 75% by switching from air to sea shipment - Small/Cheap changes can enhance user experience, conversion rate - No incremental cost to add jeans products, with high quality content produced by B&ta - Active management can lead to much higher sales given the initial hard work/ investment has been made already - More active social media account management (giveaway, collaborations, influencer marketing) can lead to increased customer engagement and sales

    Skills to have

    Basic knowledge of Shopify store needed. It's a plus to know how to do email marketing in Klaviyo (1-2 hours a week). Most aspects of the business are outsourced to experienced and affordable experts.

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