Private listing #85643
Let's start with some stats. It's 2 years old store. Total revenue till 3rd Sept 2018 is $373,179 Total ad spend $101,933 Total COGS $132,340 Total profit is $123,024.
Avg order value is $77, avg CPA $30 and avg order profit is $47.
So now that's out of the way, let's talk about other things. I am writing this in hurry so please bare with me if I go off the track in between. :)
I opened this store in the end of 2016, but started running products in Feb 2017. My motivation behind this store was to be able to get rid of my day job as a video editor and find some time to make my own feature film. Yes, I am a filmmaker, an award winning one actually. I have made successful short films and documentary films.
Because I understand my niche 'Art and artists' very well, I got my store up and running in profit in no time. In fact, my last years initial months were fantastic. I have had ROAS (return on ad spend) higher than 10:1 on my ads, which is very rare. My store revenue was USD $208,377 from Feb 2017 to July 2017. This money made it possible for me to quit my job and follow my dreams.
And then I had my feature film script selected in one of biggest film markets in India and I had to leave for India.
I was away working on my film since Sept 2017 to March 2018. And hence my store was kind of shut down. As I said, it was never my main objective to run Ecommerce full time, my goals are different. Though I wish I had higher some VAs and kept it running in the background. But that's me.
So, I came back and opened my store again in May 2018. I am still working on my film and got it rolling slowly. Since May it has already done $143,555 in revenue and $19,448 in profit. It's getting better each day as more pixel data is coming.
The reason I am selling it is, I need to take off again for my feature film soon and I want to settle this before I go.
How I did I create this 'branded' store? Because I am professional filmmaker and graphic designer, I could create a nice brand for my store with an 'Amazon-kinda' look and feel. Facebook has been my only paid traffic source so far. My video and graphics skills helped me make great looking videos and image ads. My ad creatives are far superior than my competitors and helped me stand out easily. Knowing my niche thoroughly and hitting my targeted audience with the right kind of creatives, has been the key to my store's success.
My store is based on the drop-shipping model. Initially it was tough finding reliable suppliers in China but now I have my own suppliers in China who have always over-delivered. They ship fast and stand behind their products. If a customer didn't receive their order in 4 weeks (usually they receive within 2 weeks), or the product is damaged or faulty, my suppliers will reship or refund me promptly. Hence even after a reship, I don't lose any money.
I have very few complaints from customers, making this business very low risk. And if I get any, I act upon them fast and always act in the best interest of my customers. That's why I had only a few (maybe under 5-7) chargebacks so far, which is great seeing I have done over $373,000 business. I always get the replacements shipped fast or refund fast. I take pride in saying I get great customer care compliments all the time. My suppliers know my policies and always fulfill my orders after thorough inspection of goods.
I send my orders daily to suppliers and pay them on Alibaba. They send me trackings and take care of any missing or faulty items reported.
This store has around 100 products from Art niche. Though my main bread winner is just one. It gives me good profits so while I keep testing other products as well, I keep my focus on the winning product primarily.
I spend 1-2 hours a day on this store daily. This is just one man operation. My typical day is, in the morning I check my facebook ad stats, turn off the non-performing ads and bump up the budget on winning ads. Then in the evening I check my stats again quickly, send orders to my suppliers and reply to any emails or customer issues reported. Then I also check comments on my facebook ad posts, reply to them quickly. I have auto-moderation settings on my facebook page, hence all negative comments gets 'hidden' automatically and I don't need to worry about it.
My store facebook page is very engaging as I keep posting interesting stuff from my niche. I have 15,000 followers on this page, and growing. The store have couple of thousands of email subscribers.
The store comes with the Facebook ad account, domain/website, all creatives (ad images and videos), Facebook page/social media account. That way it can be keep running without any pauses.
Financials and traffic
Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.
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