All prices in USD
  • Avg. revenue /month
    $22,359
  • Avg. sessions /month20,633
  • Avg. profit /month
    $3,063

Business Story

Why this business was started

I wanted the challenge to build my own business. This is a dropshipping business and I decided early on to start creating relationships with a few suppliers in China which had products I knew my audience would love.

I rather focus on having reliable suppliers than jumping on the latest hyped product. If you can mix both, which we've done a few times, you have a winning concept.

We've stuck with one supplier for close to 95% of all orders. This supplier is available on Skype for any questions you as an owner might have and very reliable. We've been in a business partnership for 4 years.

We've never had major issues with shipping times since we mention if up front to the customer on the product pages and in the order confirmation emails.

The reason of selling this business

Since the start of this business in 2016, I've become a full time video creator and YouTuber. I only spend about 30-60min a day on this business these days and I feel it has so much potential that I don't have the time or passion to give it.

My focus is on YouTube and building my personal brand and channel. I also teach online and sell courses in design which is another piece I want to build on.

The revenue from the store is stabile, I could keep doing the 30min of work each day and keep a nice flow of income from email marketing and retargeting. But that still takes away my main focus with YouTube.

It's time for a new owner to take over this business to maximize its potential.

What's involved in running this business

Here's what I do on a daily basis (30-60min/day):

Check Facebook ads (if we have any running) Pay for orders in AliExpress. They are ready and waiting at the end of each day thanks to my amazing VA who does all the processing. If there's ever a problem with an order, she reaches out to me on Skype. This happens maybe once every 2 weeks. All I do it click "Pay"

Email marketing. I'm not an expert in this area but I send out emails on some days to our list. We have an archive of hundreds of emails and sales templates. I normally copy an old one and put a new spin on it, for example a new bundle offer or discount.

That's a normal day of work. Some days if I feel like it I might launch new Facebook ads which would add 20-30min to the workday.

This business was founded: over 4 years ago
Time to run this business: approximately 3 hours per week

Description

General description

This is a dropshipping business in the art supply niche. We do have some POD products that are about 5% of our sales. We don't do any paid advertising for POD, only for our art supplies.

This business was started by me on 2016 and I've been through the ups and downs of it. Now, we've reached a point where I can chose to either dedicate time to scale this business with paid advertising or the second option is what I've been doing for the past year or so - to keep a steady flow of income from email and high ROAS retargeting ads.

I don't push cold traffic ads too much anymore since I don't want to spend time monitoring them and it's not my main business.

Any questions you might have, please don't hesitate to let me know, happy to answer them.

Why should someone buy this store?

This store is proven over 4 years to be profitable and stable. It's a turn key store, all the new owner has to do is to keep promoting it via Social Media/Email/Paid ads to keep the sales coming.

Our total number of paid customer is 26680 with a 35.18% customer return rate and $78 AOV the last 90 days.

With a potential sale the new owner get access to all social media accounts, Facebook data and a fully trained, highly professional VA located in the Philippines. You also get access to my personal supplier in China who we've worked with since 2016.

We also have a US warehouse in NC already integrated with the store and the contact person should the new owner decide to import products in bulk and ship from the US. We've done this with our Fineliner Sets and sold hundreds of them within the US with 2-day shipping.

How can the future owner improve the business?

If this was my main business and I wanted to scale, I would take advantage of our NC warehouse and start importing best-sellers in bulk, use our own branded packaging like we did with our Fineliner sets and scale the store that way.

The only issue we had with fulfilling using our US warehouse was we could only ship within the US. This is an issue since we ship and advertise worldwide.

What work have you put into the store?

I've done everything myself and built this store from nothing to what it is today. This includes everything that's been mentioned up until this point. I know the store inside out.

With a potential sale, I will of course be available to answer any question a potential buyer might have.

Traffic and Performance

  • Avg. revenue /month
    $22,359
    Verified
  • Avg. sessions /month20,633Verified
  • Avg. profit /month
    $3,063
  • Profit Margin29%
  • Avg. sales /month150
Other details about profit: Calculated from past 12 months. Average revenue per month past 12 months: $10,565 Net profit margin past 12 months: 29% Net profit past 12 months: $36,777
Total revenue
  • $1,162,649
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 1,072,954Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Employees
      $250
      /month
    • Domain
      $14
      /year
    • Email marketing software Klaviyo
      $350
      /month
    • Facebook
      $3,000
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Unique logo, hundreds of marketing images and videos I've made myself for our products will be transferred to the buyer if they so choose
    • Personal support after sale

      I will provide 100% support to the new store owner and help make the transfer as smooth as possible. I will be available for 30 days. If more time is needed, we'll figure that out once we get to that point.
    • Domain

    • Product photos

      Unique videos from our supplier will be transferred to the buyer
    • Social media

      Total followers133,000subscribers
    • Suppliers

      Access to my personal supplier in China who we've worked with since 2016. We also have a US warehouse in NC already integrated with the store and the contact person should the new owner decide to import products in bulk and ship from the US.
    • Mailing List

      11,091subscribers

    Seller‘s Advice

    How to grow this business

    We have an email list of over 11000 active profiles and email has been responsible for 49% of revenue the last 30 days ($4,438).

    We also have over 18000 Instagram followers and a Facebook page with 115,000 likes. With a potential sale, the new owner will get access to Facebook data that we've built over the years including custom audiences and lookalikes.

    These assets have not been optimized to their full potential since I do all the marketing myself.

    What I do mostly now in terms of Facebook ads is just keep retargeting ads active. They normally bring in a 3x ROAS and doesn't need to be checked as often as cold traffic ads.

    I'm a full time video creator and YouTuber and only spend about 30-60min a day on this business. This includes paying for orders and checking on Facebook ads should we have any running. My virtual assistant is doing all of the customer service, order processing and fulfillment. It's very hands off as an owner and I'm only focused on the marketing aspect of it. I haven't seen a support ticket in years and we have a very low percentage of chargebacks.

    My focus is on YouTube and building my channel and I also teach online and sell courses in design. It's time for a new owner to take over this business to maximize its potential.

    There's no debt on the business.

    We're mainly using one supplier in China for our dropshipping products and Printful for our few POD orders. Our Chinese supplier has been with us for 4 years and is available on Skype if needed. He will also send you suggestions on new, exciting products whenever he get them and on top of that create marketing videos and custom product photos for you to use. This is a huge benefit since he has his own unique brand of art supplies.

    With a list of over 26000 buyers since the start of the business in 2016, the potential is great for a new owner to step in and put in the time it takes to scale it.

    Skills to have

    The new owner should have knowledge of Facebook ads or have someone on the team who does. I would also recommend having knowledge in email marketing and social media marketing since we have those assets available and active.

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    Marouane B.Current store owner
    I'm the owner of BornToSketch.com. Being a designer and artist myself, we focus on selling art supplies and we ship worldwide.

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