All prices in USD
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Private listing #811324

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  • Avg. revenue /month
    $6,307
  • Avg. sessions /month11,240
  • Avg. profit /month
    $2,700

Business Story

Why this business was started

This business was started in July of 2020, months after the pandemic shutdown jobs globally. I started this business knowing home and kitchen products were going to be sought after. I added a different style to kitchenware as I wanted to target a more niche audience and connect with them. As the stores ads quickly got to many customers worldwide, the orders and following began to come fast. I started with a low number of products as I wanted to focus on putting out a simple and high quality collection. Home and kitchenware products have many pros when selling. It does not need to have a correct size for a customer, you do not need to worry about electronics not working, there is a large variety of product options for buyers to choose from, they have a high market value, and they solve a problem. This store has a lot of potential and will only continue to grow.

The reason of selling this business

Due to my business partner and I having a conflict of interest and priorities, we have decided to put this store for sale. With the amount of time and money being spent in other projects that we are involved in, we realized that this business had the potential to hit large numbers and did not want to see it go to waste. After a long discussion we have decided it would be in our best interest to put up the business for sale in hopes to see someone focus 100% of their time into expanding what we have already created. With the store being built and converting, the workload that requires the most involvement would be expanding the stores products and collections, while running and expanding into other forms of advertising and marketing. The business currently has a flow, as we a customer support assistant managing all emails and messages, while communicating with the fulfillment team.

What's involved in running this business

For the new Owner to continue to build and expand this business they will need to spend most of their time creating different forms of marketing and connections, while continuing to grow the stores product options and collections. I have built a flow that allows for easy work management. The fulfillment team manages all orders, supplying the customer with a tracking number and shipping the order. There are no set fees or costs that come with the fulfillment team. The only payments required are for the cost and shipping of orders that is shown in a detailed invoice. The Customer Support Assistant manages all emails and forms of social media messaging, as well as communicating with the fulfillment team to manage any questions or concerns about orders. The Customer Support Assistant has an hourly wage of $5 usd and as stated in the Employee Cost section, the average cost per month is $150 usd. This gives the Owner time to thoroughly focus on the most important aspects of the business marketing, store research, and financial analytics.

This business was founded: about 1 year ago
Time to run this business: approximately 12 hours per week

Traffic and Performance

  • Avg. revenue /month
    $6,307
    Verified
  • Avg. sessions /month11,240Verified
  • Avg. profit /month
    $2,700
  • Profit Margin28%
  • Avg. sales /month135
Other details about profit: The Average Monthly Revenue shown includes previous months before the store was running in July of 2020. Using the correct data collected from the time the store was opened in July to current time (9 months) it would show the Average Monthly Revenue at approximately $9,435. The Ad Account was disabled throughout November and December, due to a Facebook bug and has now been reactivated since the beginning of January.
Total revenue
  • $81,985
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 146,121Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Employees
      $150
      /month
    • Domain
      $20
      /year
    • Email Marketing
      $6
      /month
    • Facebook
      $2,800
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      All store front and branding images, social media images, highly converting and detailed advertising graphics. All will be transferred via email or via buyers request. Abandonment Cart and email flows created, with Pro Annual Plan prepaid for 1 year (ends July, 2021). Domain will be transferred via GoDaddy. The current estimated value of the domain, appraised by GoDaddy Domain Appraisals is worth $1,139. A customized theme built for fast optimization and load speeds, with highly customizable built in theme settings. All will be transferred via email or via buyers request.
    • Personal support after sale

      I will be at buyers service for the following month after ownership is transferred. I will help in any areas where the Owner needs advice and direction in image and graphic creation, advertising, fulfillment from supplier, customer service, store setup, and more.
    • Domain

    • Product photos

      All product and customer images will be transferred via email or via buyers request.
    • Social media

    • Suppliers

      I have a private supplier/fulfillment team that is at your disposal. This team offers the best prices on the market, fast and reliable shipping using the best quality services that allow for delivery to almost all countries in the world. They have easy communication through Skype and are paid via PayPal. Their job description includes; holds inventory upon request, will ship and fulfill order details in Shopify using the Dianxiaomi app as they are purchased. There is no set wage and payments are made weekly as they fulfill the orders. All costs are shown in a spreadsheet, showing details of the customer, cost of products and shipping. All product details are listed within Shopify Products section, as well as in the shared data the new Owner will be sent. I am willing to set up an agreement in order to allow the new owner to continue using this private supplier/fulfillment team.
    • Mailing List

      1,500subscribers

    Seller‘s Advice

    How to grow this business

    The store is a highly converted and branded store. As the social media presence grows over 10,000 engaged followers on instagram and obtains a high percentage of all organic traffic and conversions we get to the store, I would continue to build this platform and connect with influencers and promoters. I have had many high level verified influencers reach out to our accounts via email or social media in hopes to create a collaboration. With the lack of time spent in that aspect, I would focus greatly on building organic growth through other accounts that have the same presence as this brand. I would continue to use and grow the revenue using facebook and/or google ads bring high level traffic and engagement to the store. As we approach holiday season there is no better time to promote and obtain a high amount of sales.

    Skills to have

    I would recommend the new owner have an understanding of all categories in Shopify. Including analytics, marketing apps, product setups, and order details. A key to our success has been through Facebook ads, this is highly recommended for the owner to have an understanding and knowledge. Social Media navigation and creativity. Lastly customer service and team communication.

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