All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month807
  • Avg. profit /month
  • Inventory value

Business Story

Why this business was started

Many years ago, when I was a new parent, I found myself frustrated with the available choices of products for new parents in stores. That's the moment that I decided to design my own product. My background is in graphic design, plus I had some previous entrepreneurial experience with product design.

During the prototype process, I was shocked to discover that everyday bags sold in stores could contain harmful and toxic materials. As a result, it became my priority to make sure that the materials I used would be free of toxic materials like lead, PVC, BPA and Phthalates.

What started with a single product available in two colors has evolved into a unique, vibrant and modern collection of lunch boxes and bag organizers for kids and adults, as well as children's backpacks. Each product is an original design with a minimal, clean, modern aesthetic, and fresh color palettes.

The reason of selling this business

As a designer, more creative than business savvy, running a company completely solo has been very challenging. I'm proud of what I've accomplished with the brand since my products have received notable press from The Today Show, The Washington Post, Good Housekeeping and the Food Network to name a few.

My early goal was to grow the company, but 5 years ago, I had a life changing moment, and I took my focus off the business. I basically put the company in a state of autopilot and put my focus on raising my son and strengthening my Faith, while still maintaining the company.

It's been very difficult to let go of a company that I created and devoted many years of my life to, but I've held it back for too long now, and I truly believe that the brand has so much potential to grow and be successful with new owners that can take it to the next level.

What's involved in running this business

Think about how much time and money you would have to invest, starting from scratch, in order to build up a brand? Because this is an already established brand that I've already invested many years into, there's so much room to grow by introducing new styles and products! In addition to ownership of the brand, you will also get ownership of all my original product designs.

I’ve already set a solid foundation by creating a niche beautiful brand with original products.

Managing the business includes running the Shopify web store and blog, social media (Facebook, Twitter, Instagram and Pinterest), and relaying orders to the warehouse and regular bookkeeping.

In the immediate, I highly recommend running advertising campaigns with Google and Facebook which I haven't done.

This business was founded: over 9 years ago
Time to run this business: approximately 20 hours per week

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month807Verified
  • Avg. profit /month
  • Inventory value
  • Profit Margin50%
  • Avg. sales /month6
Other details about profit: $262,000 in sales since business launch. Orders tend to peak during the Back to School season. I also get some wholesale orders through wholesale accounts. On Shopify Exchange, the last 6 years revenue shows Shopify sales only. The last 6 years revenue with the addition of wholesale sales totaled: $91,360.
Last 7 years revenue
  • $29,579
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Last 7 years traffic
  • 67,030Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Inventory warehouse
    • Domain
    • GS1 UPC Barcode License Renewal

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All logo and branding assets will be transferred to the new owner via DropBox or similar.
    • Personal support after sale

      I can provide up to 3 months of training and support to the new owner if necessary and I'm happy to collaborate during that time on anything design-related should the new owner need my advice. Support can be via e-mail or phone calls.
    • Domain

    • Product photos

      All hi-res photos are digital files that will be transferred to the new owner by DropBox or similar.
    • Social media

    • Suppliers

      I have contacts for a 3rd party quality control inspector, 3rd party accredited lab for testing the materials, and an international freight shipper contact as well. Regarding the supplier/factory, I do have a contact but it would be ideal if the new owner already has an established relationship with a bag manufacturer.
    • Mailing List


    Seller‘s Advice

    Skills to have

    This brand really needs a designer on board to continue bringing on new designs. The new owner should already have experience running a small business and understand the manufacturing process. Social media presence and sales experience will be very helpful as well.



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