All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month8,744
  • Avg. profit /month
  • Inventory value

Business Story

Why this business was started

I saw a gap in the market for high quality Leather Lifestyle Products. Being a women and a mum, I based all my designs on bags that could be used along with the progression of life. A diaper bag then becomes an Overnight Bag, a student laptop bag becomes a Corporate Business Bag.

The reason of selling this business

I want to dedicate more time to my little family. These young years are the most precious and Wild is growing every month that it is taking more time away from my family as I have to focus more on the business.

What's involved in running this business

We have a factory of 14 staff, some of them cut patterns, some prepare the bags with glueing the panels together, some are table hands, and some are stitchers. We have a factory manager and an admin assistant. We have an excellent customer communications policy. We update our customers on a regular basis via email. Our store has a 4 week manufacturing period. Basically a client will order and pay for a product and 4 weeks later they will receive it. During that time we keep them updated. I do believe that this is one of the reasons our return customer percentage is so high. We do not fulfill our orders manually, everything is done through the website. Once a week when we are ready to dispatch we download from an app all those customers shipping labels and it automatically sends out an email to the clients informing them that their parcel has left and their tracking number. I don't do any market research, I don't follow any of the brands that make Leathers Bags in South Africa. I do collaborate with other brands in South Africa to run a monthly giveaway based on liking and sharing or tagging friends. My customers are 90% women, everyone needs a bag, every single women in the world needs a bag and I am just designing bags that I enjoy using , that I need. I do customers who request special designs and from time to time I will take on the project. As far as advertising goes, I do sometimes run an ad on Facebook but my reach thus far has been very organic, which is something I try and keep to. We have started to do a few mens items as well, which is a whole new sector we haven't explored as yet.

This business was founded: over 5 years ago
Time to run this business: approximately 60 hours per week

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month8,744Verified
  • Avg. profit /month
  • Inventory value
  • Profit Margin30%
  • Avg. sales /month200
Other details about profit: After recently buying out a partner, the profit on the Business is showing as a slight loss, but this is not an indication of what the real profit is. Every month we cover expenses, and take yearly bonuses. Our online store we have completed over 5900 orders, in the beginning I did not fulfill all of these orders due to not understanding the correct way on how to use the site, I reverted to using a spreadsheet to capture all of our orders that have been sent. I am willing to share that with the new owner should they wish to see. I will begin processing the orders that are back dated by 4 years , I am still learning how to use Shopify to its full potential. We have a 1% return rate, mainly due to courier damaging the parcel en route or because the client may have changed their minds about the purchase.
Total revenue
  • $1,467,744
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 577,143Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Inventory warehouse
    • Retail space rental
    • Employees
    • Domain
    • Mailchimp

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      all marketing material, which would all be digital. We will be using Dropbox Or Google Drive. We also have a spreadsheet of all orders with client details that we can send on Google Drive. We also have 10 000 subscribers on Mailchimp which we will transfer over to the new owner.
    • Personal support after sale

      I will help as much as needed, I am sure the new owner will grasp the concept of the business very quickly. I will show them how pattern cutting is done, how to export and ship orders, the website and everything and anything else concerned with the Business. I will help the new buyer understand how the website works, and how all the social media accounts work together. I will introduce all suppliers to the new owner, I will go through spreadsheets that have made our process easier and quicker. I will be available to answer any questions. A realistic time frame which I feel would be sufficient time is three months of full support from myself.
    • Domain

    • Product photos

      Dropbox, or whichever preferred method
    • Social media

    • Suppliers

      I have a relationship with all my suppliers, and I stick to the ones whom have provided excellent service and support. All information will be passed on to the new owner.
    • Mailing List


    Seller‘s Advice

    How to grow this business

    There is major scope for Wild and Free, there are avenues such as opening a few retail stores, drop shipping, wholesale as well as entering the corporate gifting sector. There is a big opportunity to enter the corporate gifting sector which we haven't explored as yet. Also supplying outlets is a major opportunity.

    Skills to have

    A person looking to run a manufacturing business needs to be forward thinking, you need to be able to communicate to your staff as well as be a great marketer. The biggest challenge in manufacturing is stock , which is also the biggest priority as with manufacturing and all the parts that go together , these take approximately three weeks to order. Manufacturing Leather Bags is a very exciting sector to be in, the elusive lifestyle of adventure and freedom and you need to be able to create and design bags that fit into that "dream". As well as cater for all the new mums to be who require diaper bags. There is major scope to grow this business. You need to have a finance background, I started this business with no finance knowledge which hindered me but along the way I have taught myself, and hired an accountant.... The Business can be taken to Brick and Mortar, Trade Shows, Weekend Markets and Internationally. We have a demand , you have to keep your staff motivated, encouraged and be a person whom can handle all the challenged that are thrown to you on a daily basis. It is overall a very exciting lovely environment. Creating is the best.



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