All prices in USD
$290,000
  • Avg. revenue /month
    $72,734
  • Avg. sessions /month82,091
  • Avg. profit /month
    $8,500
  • Inventory value
    $1,000

Business Story

Why this business was started

I have started this business because I saw the huge potential in the baby fashion niche. I gave birth 3 years and 8 months ago and had a real struggle as a new mom , How I can find a unique products, fashionable and trendy and yet affordable prices! I have learned the niche, the main competitors, and start building the brand. On the first 6 month we sold $330K, and got bigger every year. I have worked very hard to establish a brand, with retained and engaged users. We have now 20% returning customers and the numbers are getting better everyday as I am working on extensive improvement processes. Our FB page has almost 400,000 followers - this number of followers also adds a lot of legitimacy & trust to the brand.

The reason of selling this business

I am a mother for 2 babies. I have a real struggle to balance with the business and my family.

What's involved in running this business

This business model is drop shipping so it is relatively easy. I have established a very good relationship with a supplier that afforded us negotiated rates and give us the best customer support. Everything is set up and I will ensure that you have everything needed to guarantee the future success of this business. - Choose products from the suppliers working with us - Graphics materials - Order fulfillment - Manage social media - Running marketing campaigns

This business was founded: over 3 years ago
Time to run this business: approximately 40 hours per week

Traffic and Performance

  • Avg. revenue /month
    $72,734
    Verified
  • Avg. sessions /month82,091Verified
  • Avg. profit /month
    $8,500
  • Inventory value
    $1,000
  • Profit Margin7%
  • Avg. sales /month2,300
Other details about profit: All orders are done through Shopify
Total revenue
  • $3,127,576
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 3,529,918Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $239
      /month
    • Inventory warehouse
      $1
      /month
    • Employees
      $800
      /month
    • Domain
      $29
      /year
    • Paid Apps
      $1,200
      /month
    • Facebook & Instagram Advertising (Will vary depending on your budget)
      $35,000
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      (1) A fast version of Retina Theme ($180 USD from Out of The Sandbox). We have invested ~$1000 in custom coding in order to create a unique and professional store, that include best practices features, and fast as possible for mobile first. (2) Detailed email flows: abandon cart, winback, birthday, cross sells and more sent by Klaviyo email platform. (3) Logo, Banners & Store Images. We will transfer all graphics of the store including PSD files. (4) Social Media assets - Facebook , Instagram and Pinterest. Login details for Instagram will be shared via Exchange Marketplace messages/email, and the Facebook page will be transferred to your business manager to become the owner. (5) FB private group. (6) Customers photos, huge data photos from customers, documented. (7) Facebook Pixel (all store data) (8) Google Adwords Campaigns - ROAS of x10.3 (9) Facebook Ad campaigns that have been tested and optimized with retargeting & remarketing campaigns built in will be shared with new owner to continue generating sales. (10) Domain - Transferred via GoDaddy (11) Email list - 125,000 subscribers. (12) Direct connection to our top-tier supplier. I have created a new process of fast delivery along with excellent customer support guarantee. (13) Apps - Best in class Apps to support stores automation, upsell, CRM for customer support and scripted responses for sales and support inquiries set up so any support rep can follow; (14) Basically everything else related to this store. In case I have left anything out on this list, please feel free to message me to confirm if it is included.
    • Personal support after sale

      You'll receive 7 days of full time work and support from my team and myself to ensure smooth transition. You will also receive the following: Strategy insights and conclusions from the last 3 years, Business plan for Q4, Social plan - till Oct19, FB and IG campaigns, Google Adwords, Supplier collaboration, Stock management, Explanation about influencers collaboration. After this period, for the next 2 months, we will be able to meet for an hour for strategy brainstorming once in 2 weeks.
    • Domain

    • Product photos

      We have made several photo shoots sessions for our best sellers, for special events as well. Customers photos of those products will be transferred with marketing permissions by the customers.
    • Social media

    • Suppliers

      Not Included
    • Mailing List

      125,000subscribers

    Seller‘s Advice

    How to grow this business

    Q1 of every year is the best quarter we have every year. In Q1-2019 we gain $433K with minimal actions. - Scale the current winning products - some products are running with us 2 years. and still are selling great everyday. - Creating marketing promos Worldwide. - I would have add Pinterest as organic channel, invest time on FB private group joins, FB messenger leads. - I would have add more FREE content, a blog, Live consultants.
    - More partnership with influencers and companies. - I would invest on loyalty program, affiliate program as well. Customer acquisition costs are rising everyday - happy customers can be a great leads.

    Skills to have

    The new owner needs to have skills in FB and IG marketing and a team that can manage social media and operations

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