All prices in USD
  • Avg. revenue /month
    $7,974
  • Avg. sessions /month14,191
  • Avg. profit /month
    $3,000
  • Inventory value
    $5,000

Business Story

Why this business was started

I started this business about 2 years ago on Woocommerce and then moved to Shopify. At the time I had a huge desire to quit my job and be able to travel to warmer places while I work (i'm from sweden so winters here can be very depressing). This business eventually made that dream possible.

The reason of selling this business

I have now launched my first software company [REDACTED] and this is what I will focus the next 5-10 years of my life working on. The proceeds from this sale will be used to invest in that business.

What's involved in running this business

To run this business you need to: 1. Manage FB ads (Can be outsourced but probably good to keep in house) 2. Answer support on email, instagram, messenger. (Can be outsourced) 3. Order new goods from supplier every other month (depends on how much you spend on ads) 4. Pack orders and ship goods or fulfill dropshipping orders online (we keep some products on hand and some are dropshipping. (Can be outsourced)

This business was founded: over 1 year ago
Time to run this business: approximately 14 hours per week

Traffic and Performance

  • Avg. revenue /month
    $7,974
    Verified
  • Avg. sessions /month14,191Verified
  • Avg. profit /month
    $3,000
  • Inventory value
    $5,000
  • Profit Margin35%
  • Avg. sales /month40
Other details about profit: We make some sales outside of shopify where the customers deposits via bankwire. These sales are not reflected in the shopify revenue.
Total revenue
  • $143,524
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 255,444Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Inventory warehouse
      $0
      /month
    • Domain
      $10
      /year
    • Klaviyo
      $70
      /month
    • Facebook Ads
      $2,000
      /month
    • Apps on shopify
      $200
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      we have a huge library of ad assets on dropbox, will transfer everything in this sale.
    • Personal support after sale

      I will personally provide support with running the website and handeling FB ads for up to 6 months after the sale.
    • Domain

    • Product photos

      Product photos will be transfered via dropbox.
    • Social media

      Total followers15,200subscribers
    • Suppliers

      We have good relationships with our supplier and worked with them for over a year. I will introduce you to them so you get off on a good start. They are very open to custom deals if you would like to pay for the inventory in "chunks" instead of one larger payment. We have also not been stellar in our inventory management this is the reason for dips in sales that you can see in the chart. But now we have a good system in place that you can take over to never run out of stock.
    • Mailing List

      3,500subscribers

    Seller‘s Advice

    How to grow this business

    Continue scaling on facebook ads. Learn and start with google ads (search and shopping ads). Maybe explore listing products on different marketplaces like amazon etc. Also start doing payed collaborations with influencers. Our store has a lot of true fans (meaning they buy anything we list) so would also be good to be able to drop new products at least once per month so there always is something new for the fans to buy. I would also advice you to start doing wholesale. We have got some requests regarding wholesale but have never had the time to really pursue it. We also rank position 4 - 20 on a few buyer intent keywords that are worth pursuing with SEO tactics.

    Skills to have

    You should probably know yourself around shopify backend and be familiar with facebook ads if you are not planning to hire en agency to do that part. I will personally teach you how to run the facebook ads on the same level as we have been doing either way

    Share

    FF
    Felix F.Current store owner
    Serial Entrepreneur with a love for all things marketing.

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