All prices in USD
  • Avg. revenue /month
    $24,213
  • Avg. sessions /month25,725
  • Avg. profit /month
    $1,000

Business Story

Why this business was started

I started this store because I wanted to see how my knowledge in digital marketing translates over to running online business. It's been very interesting to say the least. When I got my first sales soon after opening the store I new I had found a winning niche and audience. Over the past 2 years I've been testing many marketing channels, ad formats and email marketing automation flows (Klaviyo) and now know what works for this audience.

The reason of selling this business

The main reason why I started the store was to learn more about online business in addition to digital advertising. Now that the store is running quite automatically there isn't that much to do; I suppose I'm more of a startup guy. I'm thinking of focusing on my other businesses. I hope that the person buying the store is keen on growing the store further and with the acquired customer data and returning customer base that should be possible quite easily.

What's involved in running this business

Finding and creating new products and customer newsletters. Customer support is handled by VA. Facebook and Google advertising (another VA helps with creating FB ads) and optimising campaigns.

This business was founded: over 2 years ago
Time to run this business: approximately 6 hours per week

Traffic and Performance

  • Avg. revenue /month
    $24,213
    Verified
  • Avg. sessions /month25,725Verified
  • Avg. profit /month
    $1,000
  • Profit Margin5%
  • Avg. sales /month500
Other details about profit: Since I'm based in Finland (in EU) the usd to eur transaction fees affect my profit margins. That's also why I'm not marketing to UK; it brings lots of bureaucracy. If you're from US or outside EU this will be another easy country to start marketing to. I've also invested heavily on SEO with a consultant from Upwork and VA creating SEO friendly product descriptions: organic traffic from Google should start increasing in the coming months.
Total revenue
  • $750,618
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 797,485Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $71
      /month
    • Employees
      $1,300
      /month
    • Domain
      $11
      /year
    • Klaviyo, Wheelio, Zapier, Personalized Recommendations, G Suite etc
      $580
      /month
    • Facebook, Google Ads, Bing
      $5,000
      /month
    • Canva
      $13
      /month
    • Transaction fees
      $200
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Logo and social media materials in a Dropbox folder + best performing Facebook ad copy + graphics.
    • Personal support after sale

      Two weeks of email support provided + my current VA is very knowledgeable in running the store.
    • Domain

    • Product photos

      Not Included
    • Social media

      Total followers12,000subscribers
    • Suppliers

      Not Included
    • Mailing List

      30,000subscribers

    Seller‘s Advice

    How to grow this business

    I would start branching out to other arts and crafts products and create white label products with US based warehouse. Amazon has contacted me and asked if I would like to start selling on Amazon: that's also a potentially new avenue of growth. I would also start marketing in UK.

    Skills to have

    Basic knowledge of newsletter campaigns and Facebook advertising.

    RS
    Risto S.Current store owner
    I'm a digital advertising specialist with special interest in customer data (very helpful in Facebook advertising).

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