- Avg. revenue /month$5,872
- Avg. sessions /month32,453
- Avg. profit /month$2,100
This business has been running for almost a year now. It has carved a special niche in the clothing, accessories & jewelry space. Since launch we have refined our product positioning improved sales funnel & conversion and built up a very decent social media following.
I've made significant improvements to the site such as a redesign, automating the fulfilment process, improve sales funnel conversion and shift marketing to official Facebook Advertising. With all the improvements I've been able to improve conversion by 4x and stabilize revenue. I'm quite happy to keep running the business and grow it further but I have a few other side businesses happening and other commitments so after making the improvements it could be the right time to sell the business for a fair price and pass it to some who may be more passionate about the customer niche.
The main responsibilities in running and growing the business are overseeing the fulfilment process, updating and optimising the marketing campaigns, customer service, testing new products and maintaining the social media accounts.
With the fulfilment automation you can easily bring down day-to-day commitment to around 1 hour a day. During bigger downtime periods or on the weekend I typically prepare and schedule activities ahead of time, usually for the week ahead. I normally schedule the social media calendar 1 week ahead, optimize the facebook ad campaigns and prepare new homepage promo creative.
Fulfilment and customer service (answering emails) could potentially be outsourced to a VA.
One other important task is to test new products on the site, social media and within the ad campaigns to test potential new winning products that you can potentially leverage.
Traffic and Performance
- Avg. revenue /month$5,872Verified
- Avg. sessions /month32,453Verified
- Avg. profit /month$2,100
- Profit Margin30%
- Avg. sales /month220
Other details about profit: Aside from product costs the other biggest costs are marketing. Average daily ad spend is around $40 per day on Facebook Advertising. If you're able to scale the advertising you'll definitely quickly increase revenue and returns. Campaigns are already optimised to produce a positive Return On Ad Spend (ROAS).
- Shopify plan
- Facebook advertising, influencers
- Canva, Magisto
- Physical inventoryNot Included
- Logo and branding assetsLogo, branding & creative assets, social media accounts will be transferred at time of sale. I'll change passwords to all the accounts and inform you of all new passwords at time of sale.
- Personal support after saleHappy to support you after the first 30 days of exchange. Will be available online to answer any questions you have and will walk you through how I typically maintain the site. Will walk you through the facebook ad campaigns, how to test and optimise the campaigns. Will support previous customers queries and fulfilment.
- Product photosAutomatically transferred with site exchange
- Mailing list3,000subscribers
- Social MediaNot Included
I would scale up the ad campaigns, work closer with key influencers and test out products in additional sections
Nothing specific. General knowledge around marketing, sales funnels and site design is always good but this can be learnt and trained.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.