- Avg. revenue /month$9,329
- Avg. sessions /month7,997
- Avg. profit /month$1,200
Why this business was started
The thought of starting an e-commerce store came apparent during my digital marketing apprenticeship role. It then took 2 years of studying, researching and working before I actually decided to launch this current store. It was during the pandemic and I was working with a football agent so I had some extra time on my hands. I had the knowledge and practical skills but just needed to find an industry that I was passionate about and would enjoy but was also found as a challenge. I've always been into fitness and came across high selling women's activewear via Aliexpress and instantly knew I could build an activewear brand and market it. With the activewear niche, you can have a product that is an an essential item in a women's fitness wardrobe, similar to a white t-shirt, jeans, etc, our leggings are and will be needed for many years without going out of fashion. Women who go to the gym, are into fitness and even just want to improve their style, will always need leggings to allow them to look fab, feel confident and perform better.
We are based in the UK and wanted to solely focus on UK based customers.
The reason of selling this business
I want to focus on other projects that need my attention and build new projects that are in the works. I feel like I have taken the business as far as I possibly can and needs a new owner with fresh ideas who can take the business further.
What's involved in running this business
Fulfilling orders via Oberlo on AliExpress, running and managing advertising campaigns (Facebook & Google), Social media management, Customer service (I've got someone that helps occasionally and have a customer support pack ready for a VA), Email campaigns (Klaviyo - Flows are in place), Contacting supplier (e.g if you need to dispute for faulty item to get refund)
Traffic and Performance
- Avg. revenue /month$9,329Verified
- Avg. sessions /month7,997Verified
- Avg. profit /month$1,200
- Profit Margin27%
- Avg. sales /month250
- Shopify plan
- Loox, Reconvert Upsell & Cross sell
- Facebook, Google
- Canva, Klaviyo, Freshdesk
Physical inventoryNot Included
Logo and branding assetsI will transfer via wetransfer over email or Google Drive. Whatever works best for you.
Personal support after saleI will be able to provide assistance for 4 weeks and go through everything you need to know to fully understand the business.
Product photosI will transfer via wetransfer over email
SuppliersI will give you the best suppliers that I have been using. And let them know you are taking over
How to grow this business
The growth potential for this store is so high but needs the right owner and vision to be able to take it there. In terms of marketing, with a boost in ad spend (Facebook ads & Google ads), you will see extreme growth in both revenue and profits. Facebook ads have worked great for us since the beginning with even better media assets (taking engaging images/videos) mixed with compelling ad copy, you'll be sure to grow even more. The biggest step I would say to scaling and becoming amongst the big brands in the women's activewear industry would be to buy stock in bulk and either outsource 3PL or keep logistics in house where you can deliver orders in less than 3 days.
We've had good returns from nano influencers (1k-5k followers) but simply didn't have the time to work intensely with them because we spent most of our time doubling down on FB ads and Email. The influencer space for the women's activewear/fitness industry is getting bigger and better by the day and if you can be creative with how you can work with influencers to build brand awareness and sales, again, the potential in growth is massive especially if you can tap in to the TikTok market.
We've tested Facebook Ads in the USA and were successful in converting cold traffic into paying customers. The activewear and fitness industry is a forever growing and evergreen niche, so if you wanted to branch off into the USA, the foundations are in place ready for you to proceed. We decided to stop because we just wanted to focus solely on the UK market.
Skills to have
The main skills would be an understanding of social media marketing, paid advertising (Facebook, Google , TikTok), logistics, and leading a team.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.