SprayBoo

I started this business to prove to myself that I could make over 10k in a month. I did it. As I tell folks, it's my baby, my first big ecommerce success. It is a proven shop and as we speak, sales are still rolling in on the daily. I wanted to build a brand around a passionate niche, and horse lovers are just that. The broad array of potential product areas makes this niche limitless.

I am pivoting away from the business because as stated, I am a serial entrepreneur. I've grown this business to profitability, and I want to keep exploring new niches, growing my own skillset, and creating valuable ecom assets in the process. I've invested in an SEO team, my designers, and growing. I am interested in other niche specific directions, and if nobody is interested, then I will just continue with this cash cow while running other stores.

To run this business, you need a few areas covered:
Creating/Managing Ads Social Media Page Posts Email Customer Service Post comments Page likes invite New Product Research/Designs New Product Tests Product Ad Scaling Operations and Item Fulfillment Email Marketing You need to continue my legacy of top notch customer service, tracking orders, and maintaining all store channels.

For the next five years, I would continue to grow and nurture the customer base. I already have a nice email list of passionate customers and fans who consistently buy the products, so you would continue to market and grow that list for revenue. I invested a bit into SEO, with search traffic growing, so I would continue to grow there as well. Then, add to the product base and promote via advertising and social. This is the type of store meant for all digital sales channels.

You need to know how to drive traffic. My products are high converting print-on-demand products. Some of them have produced $10k+ revenue in a month. Once you have good, targeted traffic, these products will convert at high levels. Social media marketing is also important. Interacting with the customer base is key.

Note: I am still actively running the store, so some orders are paid but unfulfilled. They are synced to the apps and I have them all tracked and I am working through them. In some cases, I used a different app to fulfill than the order stated, which is why some are still open, but I am in the process of editing them all.