All prices in USD
$13,000
  • Avg. revenue /month
    $10,210
  • Avg. sessions /month23,171
  • Avg. profit /month
    $5,000

Business Story

Why this business was started

I decided to start this business originally as a means of side income. In 2018 it did fantastic but in 2019 I began moving to other business ventures. In 2019 I was not able to put as much time into which is why I am looking to now sell it as it has tremendous potential but I no longer have the time required to manage this store.

The reason of selling this business

I decided to sell this business due to me moving into other business ventures. It was an amazing run with this store and it makes me sad to give it up, but I no longer carry the potential as far as time goes to keep running the store.

What's involved in running this business

I hired a VA so order fulfillment was not done by me, but that is totally up to you if you wanted to go that route.

I would occasionally do product research but as I found a winner I focused more on branding the product to go full fledge on it.

The main focus here will be the marketing. Which I primarily used instagram influencers for that.

This business was founded: almost 3 years ago
Time to run this business: approximately 35 hours per week

Traffic and Performance

  • Avg. revenue /month
    $10,210
    Verified
  • Avg. sessions /month23,171Verified
  • Avg. profit /month
    $5,000
  • Profit Margin30%
  • Avg. sales /month100
Other details about profit: As mentioned in 2018 I had over 10,000 orders. This store is great for the halloween time, but you can also brand it with all the fashion products available to have the ability to make sales year round.
Total revenue
  • $357,337
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 810,994Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $30
      /month
    • Employees
      $60
      /month
    • Domain
      $25
      /year
    • Oberlo plan of $80 is the higher part of cost. I just downgraded it, but it will be needed if you have a VA.
      $130
      /month
    • Instagram
      $800
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Logo and all content I created or had fans submit will be provided via email. This includes mainly photos of the products.
    • Personal support after sale

      Not Included
    • Domain

    • Product photos

      I will email all photos I have acquired over time of owning the store. I can email those gladly.
    • Social media

      Not Included
    • Suppliers

      I have a good relationship with a supplier. I can connect you with them as well for the winning product I have.
    • Mailing List

      45,000subscribers

    Seller‘s Advice

    How to grow this business

    Via Instagram. I grew an audience to over 130,000 followers just posting content originally created by me, aliexpress photos, and photos sent to me from customers. I advertised on Facebook, but had most of my success on Instagram Influencer marketing.

    I have tons of data I could also provide to the next store owner.

    I have 37,500 emails collected in my email pop up. I have never done email marketing to this audience so that audience could be targeted or even tested on Look Alike Audiences.

    I also had 10,000 orders placed in 2018 generating over $330,000 in revenue. This data is by far the best piece of information I have. This could be used to target again, or create look alikes as well.

    I have hundreds of photos I'd gladly email of the winning product from 2018 which I can provide to the purchaser of this store to assist with branding and marketing this store.

    I will not be providing the Instagram used to grow this store. How can you effectively grow this store? 1. With all the content I am providing, you will be able to start up your own instagram page and design it and even rename the store if you wish. So content will be taken care of. 2. You will begin to market the store in 2 different ways. You can use all the data I will be proving you to create audiences to target on FB Ads manager or you can create your own content and do influencer marketing on Facebook. 3. With all the content I provide you can go about creating your own Facebook page for the store, although I never did, thats not to say you cant as the new store owner, I just did better with Instagram on a personal level so that is why I ran with it. 4. The best way to grow and advertise the store will be via all the data I am providing.

    Skills to have

    General knowledge on Instagram Influencers would be recommended. If you are good with Facebook Ads thats always a plus and would definitely help a lot.

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