All prices in USD
$579,000
  • Avg. revenue /month
    $47,669
  • Avg. sessions /month22,971
  • Avg. profit /month
    $10,000

Business Story

Why this business was started

There were 5 of us who originally started the business, with the desire to build something bigger than ourselves. Over the years I have bought those partners out, and I have run the business independently since 2013. My goal was to build a business that would give me the flexibility to work from anywhere in the world. For myself, it was less about furniture, and more about my passion to grow a business that would be fun and that I could build a team around to bring along with me for the journey.

The reason of selling this business

After 17 years of building the business, I am ready to try something new. I have other opportunities presented to me that I want to explore. I also would like to spend more time with my family. The business has been very rewarding over the years, and through it I have been able to accomplish many personal goals and freedoms. This is a fast-paced industry with constantly evolving technologies and integrations, social media marketing platforms, and product designs and trends, and I am just ready and excited for a change. However, there is still so much opportunity for this business. My team and I have worked hard to build a turn-key operation with a great integrated base to build and grow from, and this business is ready for a new and passionate individual or team to takeover and take to the next level and beyond. Not included in this listing but included in the offer is our location specific shopify sites, our B2B shopify site and our American branded shopify site.

What's involved in running this business

This business involves coordinating the delivery of furniture, mattresses and home decor to consumers across Canada. This requires the use of social media, SEM, SEO, Google and other PPC channels, blog posts and good content to drive traffic to the website. We work to convert traffic to customers by providing clear photos and great product information, and a compelling offer with upsells and cross sells. We also supply customer service and support via chat, phone and e-mail.

This business was founded: over 2 years ago
Time to run this business: approximately 40 hours per week

Traffic and Performance

  • Avg. revenue /month
    $47,669
    Verified
  • Avg. sessions /month22,971Verified
  • Avg. profit /month
    $10,000
  • Profit Margin37%
  • Avg. sales /month125
Other details about profit: Five to ten percent of Gross Profit.
Total revenue
  • $1,334,732
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 643,209Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $30
      /month
    • Employees
      $15,000
      /month
    • Domain
      $10
      /year
    • MailChimp, Shopify Store Apps
      $150
      /month
    • Facebook, Google PPC, Bing PPC, Kijiji Admarket, Criteo PPC
      $8,500
      /month
    • Quickbooks Enterprise
      $550
      /month
    • Affiliate Marketing
      $500
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      We have a trademark in place for "Wholesale Furniture Brokers". Trademarks are pending approval with the Canadian Intellectual Property Office for Cieux Patio, Levoluxe, Urban Cali, Rustic Classics, Rest Therapy, and True Contemporary.
    • Personal support after sale

      Between myself as the owner and our dedicated staff of marketers, sales and customer service staff, listing specialists, warehouse personal and admin and bookkeeping staff, we will stay on board for 2 - 3 months or longer if needed in order to provide training and a smooth transition from the business sale to the new owner(s) and their team.
    • Domain

    • Product photos

      We have a database of Logos, images and lifestyle photos saved. These would be transferred via FTP or through access provided to our file server. Most of these images are also saved and stored on our Shopify site.
    • Social media

      Total followers10,000subscribers
    • Suppliers

    • Mailing List

      13,000subscribers

    Seller‘s Advice

    How to grow this business

    The business is very scale able at this point. Growing the business at this stage would involve a combination of putting some more paid advertising to increase traffic of customers looking for furniture and accessories. Further technology integration would just continue to streamline the operations and further scale the business. Continuing to execute strategies to increase the traffic to the site via social media, affiliate marketing program and smart PPC advertising would also help increase sales. The business as is could double or triple its sales without much need for added investment in personnel. The integrated systems and processes allow for more scale and economies of scale. Lastly, subscribing to Shopify Plus to gain added expertise, functionality and customization would help with future growth.

    Skills to have

    Knowledge and passion for furniture styles and trends would be helpful, but not necessary in being able to stay ahead of the curve and grow the business. Combining these skills with manufacturing capabilities overseas or in North America would accelerate the growth. Combining the above two items with a prowess for influencing customers and followers via social media would be beneficial to grow the business and sales exponentially.

    Share

    ST
    Sergei T.Current store owner
    Ready for take off!! Forever an entrepreneur, I have been involved in starting, growing and building business from my pre-teen days. I enjoy the thrill and accomplishment of starting and growing businesses. I however, have an opportunity to take the skills I have obtained and apply those to other start up ventures, including developing a 6 acre parcel on a beautiful lake in British Columbia that will take a considerable amount of time, effort and money. I would like to sell this business in order to fund my next ventures.

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