- Avg. revenue /month$45,431
- Avg. sessions /month26,174
- Avg. profit /month$15,000
Why this business was started
There were 5 of us who originally started the business, with the desire to build something bigger than ourselves. Over the years I have bought those partners out, and I have run the business independently since 2013. My goal was to build a business that would give me the flexibility to work from anywhere in the world. For myself, it was less about furniture, and more about my passion to grow a business that would be fun and that I could build a team around to bring along with me for the journey.
The reason of selling this business
After 18 years of building the business, I am ready to try something new. (2 Years on Shopify) I have other opportunities presented to me that I want to explore. I also would like to spend more time with my family. The business has been very rewarding over the years, and through it I have been able to accomplish many personal goals and freedoms. This is a fast-paced industry with constantly evolving technologies and integrations, social media marketing platforms, and product designs and trends, and I am just ready and excited for a change. However, there is still so much opportunity for this business. My team and I have worked hard to build a turn-key operation with a great integrated base to build and grow from, and this business is ready for a new and passionate individual or team to takeover and take to the next level and beyond. Not included in this listing but I would consider selling with this site and listing is our B2B shopify site and our American shopify site.
What's involved in running this business
This business involves coordinating the delivery of furniture, mattresses and home decor to consumers across Canada. Before that happens we use social media, SEM, SEO, Google and other PPC channels, blog posts and good content to drive traffic to the website. We work to convert traffic to customers by providing clear photos and great product information, and a compelling offer with upsells and cross sells. We also supply customer service and support via chat, phone and e-mail.
Traffic and Performance
- Avg. revenue /month$45,431Verified
- Avg. sessions /month26,174Verified
- Avg. profit /month$15,000
- Profit Margin37%
- Avg. sales /month125
- Shopify plan
- MailChimp, Shopify Store Apps
- Facebook, Google PPC, Bing PPC, Kijiji Admarket, Criteo PPC
- Quickbooks Enterprise
Physical inventoryNot Included
Logo and branding assetsWe have a trademark in place for "Wholesale Furniture Brokers". Trademarks are pending approval with the Canadian Intellectual Property Office for Cieux Patio, Levoluxe, Urban Cali, Rustic Classics, Rest Therapy, and True Contemporary.
Personal support after saleBetween myself as the owner and our dedicated staff of marketers, sales and customer service staff, listing specialists, warehouse personal and admin and bookkeeping staff, we will stay on board for 2 - 3 months or longer if needed in order to provide training and a smooth transition from the business sale to the new owner(s) and their team.
Product photosWe have a database of Logos, images and lifestyle photos saved. These would be transferred via FTP or through access provided to our file server. Most of these images are also saved and stored on our Shopify site.
SuppliersWe have relationships with over 20 Furniture Vendors and over 10 select shipping companies. Both of these are true assets as selling large items online is easy. Fulfillment is hard however we have that in our pocket and is very valuable for the buyer.
How to grow this business
The business is very scale-able at this point. Growing the business at this stage would involve a combination of putting some more paid advertising to increase traffic of customers looking for furniture and accessories. Further technology integration would just continue to streamline the operations and further scale the business. Continuing to execute strategies to increase the traffic to the site via social media, affiliate marketing program and smart PPC advertising would also help increase sales. The business as is could double or triple its sales without much need for added investment in personnel. The integrated systems and processes allow for more reach and economies of scale. Lastly, subscribing to Shopify Plus to gain added expertise, functionality and customization would help with future growth.
Skills to have
Knowledge and passion for furniture styles and trends would be helpful, but not necessary in being able to stay ahead of the curve and grow the business. Combining these skills with manufacturing capabilities overseas or in North America would accelerate the growth. Combining the above two items with a prowess for influencing customers and followers via social media would be beneficial to grow the business and sales exponentially.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.