All prices in USD
$10,000
  • Avg. revenue /month
    $4,084
  • Avg. sessions /month3,628
  • Avg. profit /month
    $2,000

Business Story

Why this business was started

I saw other stores that were able to scale the product and noticed that most of them were not advertising anymore. I focused on the few stores I could find that were still advertising and I did my best to create better content and design a better website.

Also, I knew that the health niche was a very good niche because there are so many great products and the market size is very big.

The reason of selling this business

I am focused on other businesses and that is going to take all of my focus and energy.

What's involved in running this business

Getting Traffic: For getting traffic, I recommend running Facebook Ads, Google Ads and Email Marketing. I only ran Facebook Ads because that is my specialty but looking back, I was leaving easy money on the table by not email marketing and running Google Ads.

Content creation: Coming up with new video creatives and testing variations of ads to maximize Click through Rate and minimize Cost Per Purchase. The product page is already optimized so you only need to focus on marketing and getting traffic to your site.

Order Fulfillment and Customer Support: Communicating with the virtual assistant as well as the supplier daily to make sure all orders are being properly fulfilled.

This business was founded: over 1 year ago
Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. revenue /month
    $4,084
    Verified
  • Avg. sessions /month3,628Verified
  • Avg. profit /month
    $2,000
  • Profit Margin25%
  • Avg. sales /month300
Other details about profit: Making $10,000 profit per month with this store is very realistic. With time, it can grow even bigger. I was able to do $10,000 in profit in September of 2019 and the future looked bright. I was sure that we could scale it even further to make $50,000 profit per month, but the reason why the sales dropped the next month is because someone (most likely a competitor) left very offensive and disturbing comments and memes on our reviews section. I accidentally left the review section settings so that any reviews would get automatically approved. The same day these reviews were left on our site was when our Facebook Ads started to lose performance. I shut off ads and left this store on pause because we had no clue why our ads stopped performing until about 3 weeks after the offensive comments were left in our reviews section. The reviews had nothing to do with our customer service or products, it was most likely a competitor who wanted to sabotage our business. The comments were very offensive comments and offensive photos of Donald Trump and some other non-related things. By the time I figured out what caused the performance in our ads to decline, I had already started scaling another dropshipping store so I never had the time to go back to this one. The only reason I am not spending my time on scaling this store back to where it was in September is because I am very busy with other businesses, especially my cosmetic brand that has the potential to become a 7-figure business.
Total revenue
  • $65,342
    • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 58,053Visits
    • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Employees
      $1
      /month
    • Domain
      $14
      /year
    • General apps that you can keep or remove
      $40
      /month
    • Facebook
      $3,000
      /month
    • Product Cost (30% of revenue)
      $2,000
      /month

    Sale Includes

    • Physical inventory

      Not Included

    • Logo and branding assets

      - All the content that I've tested and created as well as my advice for future content as well as a professional video ad made by EcomVids ($2000 total value) - Social media accounts - Logo - Domain - Access to my fulfillment agent - All aspects of this store will be given to you

    • Personal support after sale

      After you purchase the store, we can go on a 1-2 hour long strategy call where I will teach you everything you need to know to scale the store. In this hour long strategy call, I am going to explain everything you need to know to succeed with this store. I will make sure you are 100% ready. I will also show you a competitor who was able to scale to an estimated revenue of $500,000 in December 2019, based on their website traffic. I will show you their ads and website and explain how you can potentially reach that level. After that, consulting calls will be $500 per hour.

    • Domain

    • Product photos

      All the photos on the website will be transferred to you with the store.

    • Social media

      Total followers1,000subscribers

    • Suppliers

      I will refer you to my supplier who offers the best price I found for the product. The supplier is also very reliable and fast to reply and help. Any problems with orders being delayed, or lost orders, he is very helpful and deals with problems appropriately.

    • Mailing List

      1,400subscribers

    Seller‘s Advice

    How to grow this business

    I would focus on content creation with influencers, fiverr actors or anyone willing to record content with the product and even private label the product. This niche and product has a massive audience to target on Facebook and Google.

    I would also start email marketing with Klaviyo or any other email marketing platforms. Our email list is very satisfied with our products so repeat purchases will be very easy. They have not been sold to yet with emails so they will convert very well.

    Skills to have

    All you need is a basic knowledge of marketing.

    Share

    MY
    Moo Y.Current store owner
    I have been doing eCommerce and Marketing for about 2 years and have built many profitable dropshipping stores. I am currently investing all of my time and energy on a private label brand.

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